1. Virtually There: Developing a Thriving, Profitable and Virtual Organizing Business

2. About Kathy Paauwerfully Organized – 1995
Certified Professional Coach
National Association of Professional Organizers:
NAPO Conference Program Committee
NAPO Education Taskforce
NAPO Golden Circle Continuing Education Committee
NAPO Certification Committee
Certified Professional Organizer (CPO)

3. Six modules over six months
PowerPoint slides
Please do not share course materials
Documents & templates – permission to edit
Bronze level – new module available at start of each month
Silver and Gold level – weekly group coaching calls for six months (begins as outlined on my website)
Gold level – private coaching and support (start any time)
Bronze & Silver can upgrade to Silver or Gold levels

4. Getting Clear About What You Do

5. Getting Clear About What You Do
Niche
Core deliverable
Choice clients
How you deliver your expertise
What you call yourself

6. Your Niche
Niche: your core deliverable + what your clients want and need
A small but specific and well-defined segment of the population that shares common needs & demographics
“From a traditional business perspective, it is 90-95% more lucrative to niche than to not niche.”
--Denise Corcoran

7. Benefits of Having a Niche
You’ll become an expert fast.
Being an expert helps you feel more confident.
You can charge more as a specialist.
Going narrow and deep helps you to focus your spending.
When you market to a narrow audience, others will still learn about you.
You’ll get a lot more focused.
You can serve more than one choice client with a niche.
You’ll side-step your competition by being special.

8. Your Core Deliverable The heart of what you do
Overall result that your client experiences
Common thread running through your services

9. Getting to the Core What is the CORE of what I deliver to my clients?
So what? So that they can ____.
EXAMPLE:
I help people declutter their schedules, spaces & minds.
So what? So they can focus on what’s most important.
So what? So they can experience peace, joy and fulfillment.

10. Getting to the Core
When you identify what is at the core for your clients, the cost of getting assistance to resolve the issue becomes less important.

11. How Do You Deliver It? Virtual Presentations: webinars, CDs, podcasts
Live Presentations: workshops, seminars, lectures, Lunch & Learn
Coaching: group or individual by phone,
Consulting: one-on-one, group – in person, by phone
Publications: books, eBooks, eWorkbooks, reports, templates, forms, planners, checklists, blogs
Other?

12. Your Choice Client (not Target Market)
A choice client is who you choose as the focus of your marketing.
Your choice client is not necessarily the only type of person you will work with.
Your choice client is the only type of person you will spend your marketing time, energy and money attracting to your business.

13. Your Choice Client You can't be all things to all people.
The more specific you are in your choice client definition, the more powerful your marketing message becomes.
If you market to everyone, you market to no one.

14. How to Identify Your Choice Client
Demographics
Problems
Symptoms
Values
Benefits to the Client

15. Kathy’s Choice Clients
Demographics:
Self-employed or independent professional
Make their own decisions
Medical professionals
Speak English
Disposable income

16. Kathy’s Choice Clients
Problems:
Paper & electronic information
Finding things
Remembering important follow-up
Wasted time and money
Missed opportunities
Not enough time for family and self-care

17. Kathy’s Choice Clients
Symptoms:
Stressed
Unbalanced
Overwhelmed
Ashamed
Disconnected
Unhealthy

18. Kathy’s Choice Clients
Values:
Peace / harmony
Life balance
Control
Accountable / trust
Connection
Healthy

19. Kathy’s Choice Clients
Benefits to the Client:
Increased productivity
Decreased stress
Save money & time
Focused on priorities
Feel more fulfilled & at peace

20. Kathy’s Choice Clients
Symptoms:
Stressed
Unbalanced
Overwhelmed
Ashamed
Disconnected
Unhealthy
Values:
Peace / harmony
Life balance
Control
Accountable/trustworthy
Connection
Healthy

21. Benefits of Identifying Your Choice Clients
Gives you focus
Tells you where to market—save time/money
Helps you become an expert
Helps you create name recognition         
Makes marketing manageable
Makes it easy to write copy
Creates unlimited opportunities for you
Makes it easier to repurpose materials

22. One Core Deliverable & Many Choice Clients

23. Narrow and Deep Narrow: Deep:
Write one article a month on different variations of a theme.
Deep:
Include articles in s to prospects (keep-in-touch)
Post blogs on website
Send blogs to other websites
Submit the articles to print magazines
Design a presentation around topic of articles – speak to a group representing choice clients
Offer same presentation as a free webinar or workshop (promote this in articles) – lead magnet

24. Professional Organizer
Productivity Consultant
Productivity Coach
Productivity Specialist
Other?

25. someone who helps you accomplish your work and enjoy your life.
Professional Organizer:
someone who helps individuals and businesses design systems and processes using organizing principles and transferring skills.
--Wikipedia
Productivity Consultant:
someone who helps you accomplish your work and enjoy your life.
--Barbara Hemphill

26. Monthly Homework Assignments
Deepen your learning
The more you put into it, the more you will get out of it.
Focus on improving by 1% a day.

27. Homework – Module 1 Ideal Client Career Marketing Survey
Core Deliverable Circle
Notes from “Growing Your Business”
Module 1 Homework