2. The POWER
Of Your Niche

3. is uncommon, rare and in demand.
WHAT IS NICHE:
Practicing a Specialty
Becoming an Expert
Having Increased Knowledge and/or Education in a Focused area of expertise.
Possessing skills or knowledge that
is uncommon, rare and in demand.

4. PROOF:
Other industries
Take what works in other industries and apply to real
estate…
The real estate industry has discovered that techniques and strategies affecting the consumer actually work in real estate… i.e.
risk reversal,
consumer surveys,
opt in web pages and more.

5. from consumers and from Peers
IT'S MORE THAN JUST MONEY:
An Enhanced Perception by the Consumer and by Peers.
Not only will your new prospects increase, but your Referral Business Increases...
from consumers and from Peers

6. Positions You To Compete and Defeat Any Competitor.

7. Consumers demand a specialist for different reasons, usually resulting from
“NEED”!

8. The Steps To Niche Success!

9. STEPS TO DOMINATING A NICHE!
Choose
Survey
Brand and
Build Knowledge
Market
Follow up
Expand

10. Choosing Your Niche

11. CHOOSE WISELY...
Spend the time to RESEARCH FIRST - Number of Sales... MUST BE
ENOUGH SALES… CONSISTENT
ENOUGH TO CREATE AN INCOME
STREAM
If you are able to accomplish a 5% market share:
Would there be enough sales?
Would there be enough Income?
SECOND - Average Price or Listing... higher than Average is better…
THIRD - Average Days on market... shorter than Average is better

12. Success Ratio: (Super Top Secret)
#of Sales / # of Properties Listed
57%
63%
67%
70%
71%
74%

13. HOTNESS RATIO: 2ND SUPER TOP SECRET RATIO
Contract Pendings divided by Active Listings
SEE Austin MLS Statistics:
80%
58%
51%
43%
30%
21%

14. EXPAND…

15. CHOOSE A SPECIALIZATION…
BE FIRST!
Real Estate… create a new niche that
no one else is working!

16. CHOOSE A SPECIALIZATION…
If You can’t be 1st, BE DIFFERENT!
Real Estate: Be the Only Agent who:
Shows homes on a boat,
Has a Buffet for Public Open House, Provides a Landscaper

17. The Result of Niche Marketing…
You are THE expert… you have property knowledge that no one else has.
You are in the mix… more likely to be compared to the “Top Agents” because of your expertise.
You have another system, another income stream and you can control it, and expand it.

18. Branding Your Niche

19. at Prudential Texas Realty
G O L F C O U R S E H O M E S
at Prudential Texas Realty
The "LEADER" in Selling Austin's Best Pool Homes!

20. “Austin’s Best Townhome Team” GUARANTEES To Sell Your Condominium or Townhome in 60 Days or Less, or We PAY YOU!
When you want to be Positively Certain That MORE Qualified Townhome Buyers To See Your Home!
If You Like The Idea Of A Riding Lawn Mower, Buy one of Our Homes on an Acre or More and We’ll Throw one in!
When you Buy One of Austin’s Best Views If Sipping Coffee While Gazing At Your Hill Country View is not as awesome as you thought, Just Let Us Know and We’ll Sell Your View Home for FREE!

25. Marketing
PROPOSAL
STUART SUTTON
When You Want To Make Absolutely Certain That More Qualified Buyers Will See Your Home!

28. Search Page

29. WORDPRESS.COM

30. Building
Product Knowledge in
Your Niche

31. In JUST 3 Months, you will KNOW your market better
308 divided by 5
= 62 days
62 days divided by 20
= 3.1
In JUST 3 Months, you will KNOW your market better
than any other agent!

32. T H A N K Y O U! We were here / / @ :
The “Leader” in Selling Homes on an Acre or More!

33. PRODUCT KNOWLEDGE

34. Marketing Your Niche

35. WHO? Group1: Niche Property Owners Group 2: Expireds / FSBOS Group 3:
Past Expireds
Group 4:
Out of Town Owners
Group 5:
Target Marketing

36. WHAT?
SNAIL MAIL

37. Google Searches…

38. Yahoo Searches…