1. Research Methods: Concepts and Connections First Edition
Michael Passer
Research Methods: Concepts and Connections First Edition
Chapter 7:
Survey Research
Clicker Questions
Questions by Melissa Terlecki, Cabrini College
© 2013 by Worth Publishers

2. Chapter 7
1. In survey research, which refers to the list of information from which a sample will be selected?
population
representative sample
non-representative sample
sampling frame

3. Chapter (Answer)
1. In survey research, which refers to the list of information from which a sample will be selected?
population
representative sample
non-representative sample
sampling frame

4. Chapter 7
2. In a survey, 100 married couples were identified to assess arguing behavior. Of those, 90 could be contacted, while 45 declined to participate. The response rate would be:
45%.
55%.
50%.
10%.

5. Chapter (Answer)
2. In a survey, 100 married couples were identified to assess arguing behavior. Of those, 90 could be contacted, while 45 declined to participate. The response rate would be:
45%.
55%.
50%.
10%.

6. Chapter 7 3. Which is NOT considered a limitation of survey research?
inefficiency in gathering large amounts of data
inability to address cause-effect relationships
potential for unrepresentative samples
validity of self-report

7. Chapter (Answer)
3. Which is NOT considered a limitation of survey research?
inefficiency in gathering large amounts of data
inability to address cause-effect relationships
potential for unrepresentative samples
validity of self-report

8. Chapter 7
4. A tendency to respond in a way that a person feels is socially appropriate rather than how he/she truly feels is called:
interviewer effects.
social desirability bias.
sampling error.
non-response bias.

9. Chapter (Answer)
4. A tendency to respond in a way that a person feels is socially appropriate rather than how he/she truly feels is called:
interviewer effects.
social desirability bias.
sampling error.
non-response bias.

10. Chapter 7
5. In which type of probability sampling is a sampling frame divided into groups, then participants randomly sampled within each group?
simple random sampling
cluster sampling
convenience sampling
stratified random sampling

11. Chapter (Answer)
5. In which type of probability sampling is a sampling frame divided into groups, then participants randomly sampled within each group?
simple random sampling
cluster sampling
convenience sampling
stratified random sampling

12. Chapter 7
6. Which type of non-probability sampling involves participants placing themselves in a sample?
convenience sampling
quota sampling
self-selection
purposive sampling

13. Chapter (Answer)
6. Which type of non-probability sampling involves participants placing themselves in a sample?
convenience sampling
quota sampling
self-selection
purposive sampling

14. Chapter 7
7. Chance fluctuations in the characteristics of samples that occur when randomly selecting samples from a population is called:
snowball sampling.
sampling variability.
margin of sampling error.
expert sampling.

15. Chapter (Answer)
7. Chance fluctuations in the characteristics of samples that occur when randomly selecting samples from a population is called:
snowball sampling.
sampling variability.
margin of sampling error.
expert sampling.

16. Chapter 7
8. Which step in developing a questionnaire immediately follows identifying variables of interest?
considering practical limitations of survey
reflecting upon research goals and converting into topics
pretesting the questionnaire
revising the questionnaire

17. Chapter (Answer)
8. Which step in developing a questionnaire immediately follows identifying variables of interest?
considering practical limitations of survey
reflecting upon research goals and converting into topics
pretesting the questionnaire
revising the questionnaire

18. Chapter 7
9. Which type of survey question asks a participant to rate their level of agreement with the death penalty, on a scale of 1-5 from “strongly disagree” to “strongly agree?”
open-ended
multiple-choice
ranking scale
likert scale

19. Chapter (Answer)
9. Which type of survey question asks a participant to rate their level of agreement with the death penalty, on a scale of 1-5 from “strongly disagree” to “strongly agree?”
open-ended
multiple-choice
ranking scale
likert scale

20. Chapter 7
10. Which type of error in questioning involves asking about two issues within one question?
double-barreled questions
loaded questions
double negative questions
leading questions

21. Chapter (Answer)
10. Which type of error in questioning involves asking about two issues within one question?
double-barreled questions
loaded questions
double negative questions
leading questions

22. Chapter 7
11. Which is NOT a rule of thumb for the ordering of survey questions?
Group together questions that deal with a similar topic.
Place open-ended questions before close-ended questions.
Place more general questions before more specific questions.
Place personally sensitive questions before less sensitive questions.

23. Chapter (Answer)
11. Which is NOT a rule of thumb for the ordering of survey questions?
Group together questions that deal with a similar topic.
Place open-ended questions before close-ended questions.
Place more general questions before more specific questions.
Place personally sensitive questions before less sensitive questions.

24. Chapter 7 12. Which is a disadvantage of face-to-face interviews?
interviewer effects
response rates
building rapport
interpretation assistance

25. Chapter (Answer)
12. Which is a disadvantage of face-to-face interviews?
interviewer effects
response rates
building rapport
interpretation assistance

26. Chapter 7 13. Which is a disadvantage of telephone interviews?
random digit dialing (RDD)
speed of gathering data
unlisted cell phone numbers
interviewer effects

27. Chapter (Answer)
13. Which is a disadvantage of telephone interviews?
random digit dialing (RDD)
speed of gathering data
unlisted cell phone numbers
interviewer effects

28. Chapter 7 14. Which makes the most use of convenience sampling?
face-to-face interviews
telephone interviews
mail surveys
online surveys

29. Chapter (Answer)
14. Which makes the most use of convenience sampling?
face-to-face interviews
telephone interviews
mail surveys
online surveys

30. Chapter 7 15. The main concern with non-response bias involves:
the assumption that those who didn’t participate would have provided significantly different answers.
the fact that not all participants selected participated.
experimenter effects can bias responses.
sampling error in sample to population estimates.

31. Chapter (Answer)
15. The main concern with non-response bias involves:
the assumption that those who didn’t participate would have provided significantly different answers.
the fact that not all participants selected participated.
experimenter effects can bias responses.
sampling error in sample to population estimates.