1. Media Orchestration from Sensor to Screen (MOS2S) Concept Business Model and Value Chain - for discussion purposes | TNO

2. MOS2S Business modelling
Task 4.1 of the MOS2S project is about business modelling
Business models for the players involved in the value web should be drafted
The business models should also be elaborated quantitatively (to some extent)
The MOS2S project comprises three use cases (year 1, year 2, year 3)
First use case is the Amsterdam Arena use case
This presentation contains a first, rough draft of the value chain and business model and is intended as starting point for further elaboration with the project team
2 | Media Orchestration from Sensor to Screen (MOS2S)
16 November 2017

3. Three types of MOS2S players are identified in the project proposal
Enabling technology providers (dark grey): These include data & video acquisition and capture technology providers, data & video analysis and processing technology providers, and video streaming providers. A brokering and orchestration platform will combine the above mentioned data and video streams into quality output products, such as audio and video streams, supplemented with related and synchronous sensor data. The tools should preferably run autonomously but allow for manual intervention by an editor or director. MOS2S partners taking this role are Bor, DIA, ETRI, Nokia Bell Labs, iMinds, Kiswe, KPN and TNO.
Application and service providers (green). MOS2S partners taking this role are Game On, iMinds, Kiswe, TNO, Tmob and VRT.
Professional and consumer applications will present the streams to the end user as dashboards or mobile applications, allowing him/her to interactively select a stream, add sensor data or other features, on a plethora of devices.
Developers of acquisition or contribution applications, to run on the cameras or smartphones. These applications combine sensor data, audio and video into a synchronized stream, to ease the import into the brokering and orchestration platforms.
Infrastructure providers (orange): such as cloud service solutions providers and network providers, will ensure the scalability and effectiveness of MOS2S solutions in real-time applications and optimize their deployment according to available resources. MOS2S partners taking this role are Amsterdam ArenA, Bor, Bosch, DIA, ETRI, Inmotio, iMinds, KoçSistem, KPN, MOOOVR, Nokia Bell Labs, TNO and VRT.
3 | Media Orchestration from Sensor to Screen (MOS2S)
16 November 2017

4. value chain: Damian service delivery canvas
4 | Media Orchestration from Sensor to Screen (MOS2S)
16 November 2017

5. The Damian service delivery canvas explained
5 | Media Orchestration from Sensor to Screen (MOS2S)
16 November 2017

6. First Draft value chain MOS2S / Amsterdam arena use case
Video streaming technology provider
Data & video analysis and processing technology provider
Data & video acquisition and capture provider
Venue and wireless network provider
Camera and public display providers
MOS2S Application & Service Provider
First Draft value chain MOS2S / Amsterdam arena use case
End-user / consumer
Cloud based processing and delivery platform provider
Content provider
6 | Media Orchestration from Sensor to Screen (MOS2S)
16 November 2017

7. Key
Partners
Activities
Value Proposition
Customer
Relationships
Channels
Segments
Cost Structure
Revenue Streams
Resources
Amsterdam Arena
Content owners
Sports clubs
Technology providers
Real-time selection, combination and orchestration of different kinds of content streams
Composing and adapting multiple output streams to a wide variety of end-user devices
Enriching sport footage with real-time player statistics
Enhancing the sports experience for spectators
Generating valuable insights for players and their clubs
Membership
One-off sales
People visiting a sports match in the Amsterdam Arena
People watching the match on television, computer, tablet or smartphone
Professional users of content (sports clubs, sports doctors, analysts, researchers, …)
First Draft business model for the Application and service provider / Amsterdam arena use case
MOS2S platform and technology
Agreements with sports clubs, content owners and players (privacy!)
Television
Online
Technical infrastructure
Technology and software licenses
Content rights
Staff
Content sales (wholesale and retail)
Advertisements
7 | Media Orchestration from Sensor to Screen (MOS2S)
16 November 2017

8. Thank you for your attention
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