1. Journalism/ Yearbook
Week 17

2. Monday:
Work on:
Missing work
When finished with missing work, help with Candy Grams

3. Mid-Term Notes: To be Exempt: Study Guide will be given today.
Must have a 90% Cumulative Grade in this class
Be College & Career Ready!
Study Guide will be given today.
ONLY hand written notes will be allowed for the mid-term!

4. Tuesday:
If you are missing any work, you must complete it BEFORE helping with Candy Grams.
Today is the last day we will work on Candy Grams this week.
The following are able to help:
Cassie
Makala
Gary
Johnny

5. Wednesday Bell Ringer & Agenda:
How do headlines catch your attention?
Bell Ringer
Headline Notes
Practice Headlines

6. Writing Intriguing Headlines
You know that story you slaved over to make sure it was just perfect?
Remember how many edits you made?
Want someone to just skip right past it? Probably not.
You need a headline that grabs the reader’s attention.
It should be creative, catchy, visual, understandable and powerful. You want the “wow factor” on each one.

7. Writing Intriguing Headlines
To get started, remember:
Headlines help draw the reader into your spread.
They will grab a reader’s attention and make him want to stop and read your story.
These days, headlines work with the dominant photo and the story, not the entire spread’s focus.
Be creative but unique to the year you are writing about.
The headline shouldn’t be so general you could use it any time.
Legend, William R. Boone High School
Orlando, Fla.

8. Writing Intriguing Headlines
• Make sure the headline tells the story
• Be positive; focus on what happened, not what didn’t (avoid opinion)
• Be descriptive, but brief
• Use strong, visual-specific nouns
• Use visual action verbs
• Write in present tense, active voice
• Try to have a subject, verb and direct object, but not prepositional phrases, which often make headlines too long
Review each of these points with students to make sure they understand them. Use headlines from this week and review as a class whether they meet this criteria.

9. Writing Intriguing Headlines

10. Writing Intriguing Headlines
Spend time brainstorming, just like you do for the actual copy:
Is there a clever play on words you can use?
OLE MIStake – Story about the Gators loss to Ole Miss in an error-
filled game
EYE have amoeba – Story about a student who got amoeba in her
eye from swimming in a lake and had to have it treated
Alliteration?
Students spent Saturday saving school – Story about club members
who spend a Saturday cleaning up campus after a storm
Quote?
‘Pray for rain’ – Story about players who practice in 100-degree
August heat and want afternoon relief from the rain – taken from
player quote

11. Writing Intriguing Headlines
Avoid:
• Articles: a, an, the
• And – replace it with a comma (example: Staff, students choose longer school day)
• Names unless they’re really well known
• Label leads (example: Girls soccer earns title – it’s the girls soccer page, obviously you aren’t writing about the football team on this spread.)
• Present tense, since headlines are what the story IS about
• Repetition of words, especially key words
• Beginning with a verb – it usually sounds like a command
• Asking questions – headlines provide information about the story’s content
• Periods – they stop a reader. A headline is meant to pull people into the story quickly.
• Omit forms of the verb be – write in active voice

12. Writing Intriguing Headlines
To have your students practice writing these types of headlines, have them take headlines they find in the Find Headline Examples activity and rewrite them using a kicker, hammer and slammer.

13. Find Headline Examples
Provide newspapers, magazines, or even access to related websites for students to find headline examples.
When you find three GOOD examples of headlines, cut them out and paste them to a white piece of paper.
Then pick up the worksheet and fix/identify the issues in the headlines.

14. Thursday Bell Ringer & Agenda:
What is the difference between a kicker, hammer, and slammer headline?
Post It  Name  Answer  Board for grade!
Bell Ringer
Finish Headline Identification
Headline critique
Headline fix

15. Find Headline Examples
When you find three GOOD examples of headlines, cut them out and paste them to a white piece of paper.
Turn it into the bin.
Then pick up the worksheet next to the turn in bin.
Pg 17 wants you to identify the issue, the pg 16 asks you to fix the headline.
Turn into bin when finished.
Work on Teacher Compliments.
Need to fill out at least 10 teachers/staff.
Ms. Webster MUST see them before you roll/tape them.
Put name on outside of roll.
EIC: Work on Newspaper when finished with Headlines… Due Tuesday!
Provide newspapers, magazines, or even access to related websites for students to find headline examples.
Next year Tip: Have students find an example of each type of headline including hammer, slammer and kicker!

16. Friday Bell Ringer/Agenda
Today, we will work on the Candy Grams.
Assembly line…
2nd Year students, please work on the newspaper article.
It needs to go out Tuesday!!