1. CARPET FMR WEBINAR
NOV 10, 2011
Welcome!!

2. Presenters Eileen Elam Carrie Stahl Product Manager
Field Marketing Services Manager

3. Housekeeping Expect webinar to last 20-30 minutes Mute phone
Type in questions
Review at end
Open for Q&A

4. Our program is about VALUE
Our products – Carpet and Cushion
Best supplier partners in the industry. No discontinued or roll goods, or special closeouts. First quality always
Our designers – this is the DIFFERENCE
Design professionals listen and guide our clients to the right products
Installation
Professional, licensed, bonded
Client Services
Cutting edge systems and methods for handling calls and maintaining client follow up
Our Retail partner – This is a key motivator
The Costco brand has one of the most loyal customer bases in retail. People love Costco and love to talk about it.
You are really smart to buy your carpet from Costco!

5. Key points to buying carpet
1. Long term investment – Can be most expensive purchase next to house and car. May only do it once in a lifetime
2. It’s like moving each time you re-carpet, so buy quality that will last and get the right product to match your needs.
3. You get what you pay for. You can always find something less expensive. In the long run it will cost you more to replace.
IT COSTS MORE TO DO IT WRONG, THAN TO DO IT RIGHT

6. Why us?
We can save members about 4 hours of their time and provide peace of mind
Box store service
Go to store, find a salesperson, find a style, checkout, take home
Back to store, return sample for deposit, find a salesperson, pay for measure
Installer comes out to measure, gives store carpet requirements
Go to store, find a salesperson, pay for carpet 100% up front, hope you made the right choice – CONSUMER BEARS RESPONSIBILITY FOR SELECTION MISTAKES
Wait 4-6 weeks for install
Our service
Client provides contact information to you..
Designer contacts them within 2 days
Designer takes samples to the home, ASSISTS CONSUMER WITH SELECTION of STYLE AND COLOR
Designer measures, calculates and gives the client a price at the appointment
Designer completes the sale and processes the order
Installed within 4-6 weeks
SIMPLE!

7. Pricing There are many variables in pricing from state to state
Estimated Ranges $ $6.00
An average bedroom is 200 SF - $750-$1200
Our carpet price includes:
High quality carpet engineered to last
Premium backing on most styles
Premium cushion options
Professional install, T&H and Furniture move
Excellent warranties

8. More Competitive pricing Quick ship
We compare our prices to major retailers on a regular basis
Generally apples to apples on an average size order we are 5-10% less than box stores and 10-15% than local dealers. Costco member AmEx and Exec rebates add more savings.
Quick ship
Selected styles and colors that are guaranteed to ship

9. Premium Backings Shaw Softbac® Mohawk Optibac®
Provides dimensional stability
Soft bac reduces scratching walls and woodwork during installation
Reduces wrinkling and the need to re-stretch
10 year Wrinkle Free warranty
Mohawk Optibac®
Smooth back reduces scratching walls and woodwork during installation
Reduces wrinkling and need to re-stretch
10 year no re-stretch , no delamination warranty

10. Why Premium Cushion? Shaw styles – Premium Touch Mohawk styles – Healthier Choice
DUST BARRIER – keeps dirt on cushion surface so it can be vacuumed/cleaned; Hypo Allergenic
SPILL PROOF – stops liquids before it penetrates cushion. Protects cushion and sub floors
RADIANT HEAT FLOORING – provides excellent heat transfer
NOISE REDUCER - minimizes noise in today’s active homes and those with multiple floors.
EXTENDS LIFE OF CARPET – carpet will wear better over medium density cushion
The cushion is Life Insurance for Carpet

11. 10 Carpet Warranties Stain Resistance Soil Resistance
Texture Retention
Anti Static
Abrasive Wear
Quality Assurance
Premium Backing
Premium Cushion
5 year Installation
30 Day Customer Satisfaction
Residential Limited Warranty – owner occupied residence

12. Overcoming Common Customer Obstacles
Lack of Price Details
Customers feel we are hiding something
Competitive Pricing
Discount retailers appear to have better price
Business Confusion
Customers think we are a carpet cleaning service
Lack of Samples
Customers want visibility to additional styles and colors
Offer Ballpark Pricing
Give a high and low range ($3.75-$6.00 per sq ft)
Emphasize Price/Value
Costco support, complimentary design service and guarantee
Optimize Table Set-Up
SmartStrand in the back, Luxury In Every Step in Front
Stress In Home visits
More options than available in any store

13. Let’s hear from you…

14. Luxury in Every Step

15. SmartStrand Story Board

16. Free Tear & Haul Promotion 11.15.11-1.15.12

17. Questions