1. Malamuth and Check
“The Effects of Mass Media Exposure on Acceptance of Violence against Women” (1981)

2. Hypothesis
Sexual content combined with violence and transformation (a favorable outcome) will be correlated with acceptance of violence against women as shown by scores on the AIV Scale (Acceptance of Interpersonal Violence) and the RMA (Rape Myth Acceptance)
Attitude and belief change

3. Design 271 students at the University of Manitoba
All films shown in the campus film series
2 experimental films (R rated, not pornography)
“Swept Away”
“The Getaway”
2 control films (romance w/o violence)
“A Man and a Woman”
“Hooper”
AIV and RMA given 1 week following the films

4. Findings
Male students who saw the experimental films scored higher on the AIV and RMA (but not statistically significant on RMA)