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Important Milestones in SEM History

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Presentation on theme: "Important Milestones in SEM History"— Presentation transcript:

1 Important Milestones in SEM History
Lesson 1.5 Important Milestones in SEM History Copyright © 2017 by Sports Career Consulting, LLC

2 Milestones in Sports Marketing History
LESSON 1.5 History of SEM Milestones in Sports Marketing History Cincinnati Red Stockings are first team to have every player on salary First endorsement deal (golfer Gene Sarazen and Wilson Sporting Goods) Coke teams up with the Olympics as first “official sponsor” of an athletic event First major female endorsement deal Copyright © 2017 by Sports Career Consulting, LLC

3 Milestones in Sports Marketing History
LESSON 1.5 History of SEM Milestones in Sports Marketing History Bill Veeck sends 3’7” player to bat in an official game as a promotion ESPN Debuts Syracuse University sells facility naming rights to play in the “Carrier Dome” Olympics made profitable for the first time The Chicago Bears become “The Chicago Bears presented by Bank One” Copyright © 2017 by Sports Career Consulting, LLC

4 Milestones in Sports Marketing History
LESSON 1.5 History of SEM Milestones in Sports Marketing History 2010 – FIFA (the governing body for soccer internationally) estimates that just over 3 billion people – nearly half of the world’s population – tunes in to watch the 2010 FIFA Men’s World Cup Final held in South Africa Twitter signs deals with sports properties like Wimbledon the NFL, MLB, NBA and MLB to become the first legitimate social media platform to live-stream major league sports programming Copyright © 2017 by Sports Career Consulting, LLC

5 Milestones in Entertainment Marketing History
LESSON 1.5 History of SEM Milestones in Entertainment Marketing History Recording and sound on motion picture film is developed Radio stations begin to air regularly scheduled programming RCA establishes the National Broadcasting Company (NBC) The first color television sets are offered Disneyland opens in Anaheim, California The first regional theme park, Six Flags, opens in Texas Copyright © 2017 by Sports Career Consulting, LLC

6 Milestones in Entertainment Marketing History
LESSON 1.5 History of SEM Milestones in Entertainment Marketing History Turner Cable Network launches the first all news television network, CNN IBM makes the first personal computers available for consumers Music Television (MTV) is launched The first compact disc is released Nintendo introduces its home entertainment system for video games Copyright © 2017 by Sports Career Consulting, LLC

7 Milestones in Entertainment Marketing History
LESSON 1.5 History of SEM Milestones in Entertainment Marketing History Inventor receives patent for MP3 technology Apple introduces iTunes Nintendo launches the Wii platform, revolutionizing the video game industry with the introduction of motion sensor technology Amazon introduces a digital book “e-reader” device known as the Kindle Justin.tv spins off its gaming division as Twitch, creating the platform that helped fuel the explosive growth of eSports Augmented reality goes mainstream with the introduction of Pokémon Go Copyright © 2017 by Sports Career Consulting, LLC


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