1. Caribbean Market Research
Let our Caribbean experience help your business.

2. Caribbean Market Research, Ltd. has been in business since 1970.
Company History
Caribbean Market Research, Ltd. has been in business since 1970.
Over the past 48 years, the company has been providing market research services in a number of Caribbean regions, to a wide cross-section of local and international businesses.

3. Caribbean Territories Serviced
C.M.R. currently offers market research services in the 20 highlighted Caribbean Regions
GUYANA

4. Caribbean Territories Serviced
Antigua & Barbuda
Aruba
Bahamas
Barbados
Bonaire
Cayman Islands
Curacao
Dominica
Dominican Republic
Grenada
Guadeloupe
Guyana
Jamaica
Martinique
Saint Kitts & Nevis
Saint Lucia
Saint Martin/ Sint Maarten
Saint Vincent & the Grenadines
Suriname
Trinidad and Tobago

5. International Associates we have worked with:
ACNielsen – New York
DATOS – Venezuela
Prodatos – Costa Rica and Central America
Assoc. for Caribbean Transformation A.C.T
Lazslo & Associates – Washington
Lurijos Management Consultants
Luntz Research Company – Virginia
The Futures Group, Inc. – Washington, DC
Gaither International – Puerto Rico
JHM Communications – New York
CID Gallup – Costa Rica
Lazarus & Associates – U.S.A
Market Beat Consultants – Ontario, Canada
IMD Consultancy – Curacao & Aruba
Clarice Herzog Associates - Brazil
Ipsos Dominicana
Horwath Consulting – Dominican Republic
Louis Harris & Associates – Martinique and Guadeloupe
Roig Investigacion Accion S.A
Blammo Worldwide - Canada
Mercaplan
SCL Group – UK
TNS/TSSNG
KANTAR

6. Software Utilized
At Caribbean Market Research Ltd. we utilize a number of data entry and statistical packages.
These include: 1. SURVEY 2. SPSS 3. SNAP 4. SORITEC 5. We can also create data files if needed in any format specified, for easy transfer to your company's software package. All that we require is the data formatting specifications.

7. Qualitative Research
Types of Qualitative Research conducted : Focus groups & Depth Interviews
1. Extended Sessions - Brand Essence 2. Evaluation of Advertising Materials Story Board, Animatics, & Finished Advertisements 3. Consumer Product Tests - e.g. Taste Tests
4. Package Testing
5. Consumer Habits
6. Internal Employee Research Naive Listening/In Home observation
8. Sensitive issues Image studies

8. Qualitative Research
CMR utilizes a series of projective, role playing and other techniques to assist in the positioning of products and services.

9. Qualitative Research Sectors
Consumer Products
Environmental Issues
Tourism
Travel
Public Opinion - Political
Sensitive Issues - AIDS/Family Planning/Adult Diapers
Government - Public Opinion/Ministry of Health
Telecommunications
Financial Services
Insurance Services
Gaming
Petroleum and Energy
Alcoholic Beverages

10. Quantitative Research
Customized Surveys:
Habits and Attitudes Studies
Market Segmentation Analysis
Product Testing
Advertising Recall and Evaluation of Creative Materials
Concept Tests
Corporate Image Studies
Customer Satisfaction Surveys
Trade Research
Public Opinion/Political polls

11. Quantitative Research
Caribbean Market Research Limited is a member of ESOMAR and follows the ESOMAR Standards and Code of Ethics (which have been jointly drafted by ESOMAR and the International Chamber of Commerce), and endorsed by the major professional bodies around the world.

12. Econometric Studies
The estimation and forecasting of demand through the use of standard econometric techniques. e.g.
1. Single equation model to estimate demand for Rum The model estimated price and income elasticities as well as cross elasticities relative to beer Estimating the demand for housing units in Trinidad & Tobago This was an input into the estimates of demand for windows & doors Price and income elasticity estimates for The Telecommunication Service of Trinidad and Tobago (TSTT) re Residential, Single Line Business and Corporate Business Lines The industry profile for a major commercial bank. Energy Industry Distributive Trades Insurance

13. Mystery Shopper exercises
Commercial Banks
Pharmaceutical Companies
Utility Companies

14. Clients CMR has conducted research for include, but not limited to:

15. C.M.R. Clients

16. C.M.R. Clients

17. C.M.R. Clients

18. C.M.R. Clients

19. C.M.R. Clients

20. C.M.R. Clients

21. Contact Information
Main Office
Caribbean Market Trinidad & Tobago Limited
21A Marli St, Port of Spain Trinidad and Tobago. Telephone : or
Associate International Office
Caribbean Market Research USA Limited
1333 McDermott Drive, Suite 150, Allen, Texas 75013
United States of America.
Telephone :
Website: caribbeanmarketresearch.com