1. Operating Challenges and Solutions
APTA Fare Collection Workshop & TransITech Conference
Ian Davidson
19 March 2013

2. Integrating customer choice in payments in a multi-supplier framework
Operating challenges context
Customer payment choice (closed, open, mobile payments)
Multi-vendor supplier framework

3. Business and Solution Ecosystem
The transit agency operating ecosystem requires solutions which strategically fit within a multi-channel and multi-media ecosystem of business services, partnerships and transportation applications
Transaction Processing
Business Services
Reporting
Data
Management
Operations Management
Integrated Security
Integration Layer
Channels
Business Partner Subsystems
Public/Private Partner Subsystems
Fare Management Subsystems
Multi-Mode Transportation Subsystems
Intelligent Transportation Subsystems
Legacy Fare Management
Service Providers
Customers
Call Center / Help Desk
Operations
Web
Phone / IVR
Self-Service
Mobile
Point-of-Sale
Mail
Social Nets
Media
Payment
Banking
Retail
Telco
External Data
Business Applications
Parking
SmartCard
NFC
Contactless
Pooling
Rail
Tolling
Back-end systems
ParaTransit
External Business Systems
Scheduling

4. Choice and Flexibility in Fare Management
Balancing multiple demands, transit agencies are looking to provide expanded choice and convenience to customers who have different needs and preferences
Fare Management
True Customer Choice
True Value to Providers
Social & Economic Policy
Commercialization
Information Management
True mobility providing true choice
Integrated service delivery
Convenient customer experience
Progressive technology
Open and flexible system
New opportunities for revenue generation
Embedded information management capability
Operating efficiency

5. Enabling Transit Mobility
Enabling a mobile strategy that supports the end-to-end customer journey
Value added
services
Pay using mobile Phone
(incl. NFC)
Promotions
Buy, order, reload
Transit Mobility
Supporting the end-to-end customer journey
Social media
Obtain discounts
Customer services
(e.g. check status)
Multi-mode transit
Find services:
journey planner
Choice of products and services 5

6. The payments landscape is evolving with new entrants and incumbents vying with new and disruptive technology
The combined effect of (a) lucrative profits (b) new technologies like bar-code, contactless, m-payments (c) access to more customer insights (d) customer retention opportunities, is attracting entrants with mobility expertise
New Entrants Penetrating/Shaping Payment Supply Chain
Pure Play m-payment
Telcos
Handset Mfg
Payments
Systems (m-wallets)
Today
Traditional Incumbents in Payment Supply Chain
Purchasing
Customer
Merchant
Acquirer
Network
Issuer
Consumer
Bank
New technologies will broaden the payments competitive landscape and may increase the complexity of the supply chain as new entrants demand a “piece of the interchange pie”
Card
Mobile Device
Contact-Based
(Mag, EMV)
Contactless
(Proximity)
(NFC, RFID)
Fixed Internet
(IE, Netscape)
Mobile Internet
(Apps)
(NFC,BarCode)
(Remote)
(SMS)
Open Loop
Credit
Debit
Prepaid
Closed
Loop
Form Factor
User Experience
Payment Type
Pay Architecture
Tomorrow?

7. Transaction Processing
A platform to manage operating challenges and support business outcomes
Accenture’s Fare Management System (AFMS) leverages SOA to create a common platform that is used being used today to successfully integrate multiple device suppliers
Web
Phone / IVR
Self-Service
Mobile
Point-of-Sale
Mail
Social Nets
An innovative and flexible solution…
Transportation and ticketing solution hub
Common back-office for integration, transaction, customer and financial management
Industry vertical based on Microsoft technology
Enhanced customer experiences and channels
Platform for large, multi-vendor system integration
Card
Manufacturers
Transaction Processing
Business Services
Reporting
Data
Management
Integration Layer
Call Center
Banks
Service Providers
Acquirers
… enabling a platform for smart mobility.
NFC
SmartCard
Open Payment
AFMS challenges conventional farecard industry “single vendor” proprietary systems
Abstraction layers providing open and flexible architecture and design
Delivers multiple payment types and openings for future innovations
Multi-vendor sourcing – multiple vendors and device types

8. The integration problem is not new
The integration problem is not new. SOA has become the de facto Architecture for Integration
Standards-based Services and Service Bus technologies are the foundation on which most of today’s integration solutions are built
The primary building blocks of modern fare management solutions – CRM, finance, asset management, distributed device management – are readily available as flexible, proven services
Evolution of messaging standards in different industries (e.g., HL7) has enabled large-scale adoption of SOA

9. SOA supports a multi-supplier sourcing strategy and customer payment choice
Accenture Fare Management provides the common platform for fare processing, financial management and operations management
Device Channels represent the mechanism for load and redemption activities and are no longer tightly-coupled to the central system
Device agnostic
Adaptors translate vendor-specific device interfaces into internal representation (e.g., card transactions)
Adaptors convert AFMS common features into vendor-specific device formats (e.g., lists)
Supports multi-vendor implementations
Commercial back-office
System Operations
Operational back-office
Service Bus
Fare Media Channels are specific to the payment types supported but “loosely coupled”, meaning the solution is independent of the fare media details, supporting
Smartcards and readers
Bank cards and pinpads or readers
Mobile payments and devices
Fare Media Channels
(e.g., Cards and Devices)
Fare Media Channels
(e.g., Cards and Devices)
Fare Media Channels
(e.g., Cards and Devices)
Fare Media Channels
(e.g., Cards and Devices)

10. Integration Architecture Enabling Multi-Vendor Solutions
Accenture’s Fare Management System leverages SOA to create a common platform that is used being used today to successfully integrate multiple device suppliers
Separating
Transaction and financial processing from the details of device implementation
Messaging/transport technology from content
Distributed device management architecture from transactional events
Enables a common central system to integrate and manage transactions across a wide variety of device/vendor products

11. Metrolinx/PRESTO: Open architecture and multi-vendor supply framework
PRESTO is a regional automated fare collection system and shared service delivery model in the Greater Toronto Area and Ottawa region
To date installation of over 8000 in-field devices in vehicles and sites (to substantially increase with the addition of new transit agencies)
Common open architecture standard system
PRESTO in Ottawa
400km
S&B devices & subsystem integrated with Clever Devices and reading PRESTO/STO cards
PRESTO Greater Toronto
GTHA Devices
AFMS Device Pilot
Device hardware
Vendor-agnostic embedded
Accenture device software

12. Landmark trial of next-generation fare management payments technology
One of North America’s first fully-functioning trials of a public transportation open payments system, with the capability to allow travellers to pay with a closed-loop smartcard, a credit card or mobile device
Provides travellers a choice of payment methods with a simple and flexible payment system
Conducted July-December 2012, the trial was limited to friends & family and processed over 100,000 transactions
Leveraged open and flexible back-office architecture (COTS and SOA)
Devices
Payment  industry hardware
Embedded device software from Accenture. Designed to work with any device vendor drives true device interoperability
Enables transit agencies to expand the range of retail device options that they can leverage

13. Thank-you Contact Details
Jane Matsumoto – Sales Director, Accenture Software
(310)
John Vasilj – Business Development Director, Public Transport
(312)
Michael Wilson – Managing-Director, Public Transport
(416)
Ian Davidson – Accenture Public Transport
(416)