2. Bill Beckett Founder & CEO bill@saisei.com
from Japanese - ‘A new life’, ‘Regeneration’ and also ‘Playback’, ‘Record’

3. Why software appliance ?
Building a Hardware Based Network Appliance
Six months searching for investors before beginning product
Initial investment typically $10-50M
Hardware development about 40-70% of initial costs
Producing beta product costs between $10M and $100M, depending on complexity.
Raise another B round of $15-50M to “Go to Market” and produce next version
Building a SW based Network Appliance
Initial investments of $500K brings prototype in first 3-6 months
Additional $600k to $1M funds for development and shipment of beta
$5M Series A funds - “Go to Market” and 2nd, 3rd releases of product
Less than $6M invested prior to getting initial product revenues
Savings are shared equally with the software provider and the customers using the software appliances.

4. A New World of Networking
Amazingly talented and experienced people +
A few great ideas
A little funding (comparatively) =
World Class Network Solutions company

5. Other drivers for SW Hardware challenges Software challenges
Out of memory on FPGA for new features
ASIC spins cost $1M and 6-12 months
ECOs cost 100,000’s to Millions of $$
How many protoype$ and trial unit$ to order?
How many size$ of product to develop and scale?
How many unit$ to forecast to contract manufacturer?
End of life of component$
Software challenges
Features cost clock cycles and DRAM
Right sizing purely decision on servers (tiny to gigantic)
Next generation platforms funded by Intel / AMD
$0 costs to deliver trials
No forecasts / inventory risks to take on

6. Pricing Models HW Pricing Model Software Pricing Model
Restricted to number of units
Some flexibility to charge on SW features
Determined ultimately on COGS based on manufacturing costs
High Risks to purchasers means long sales cycle
Software Pricing Model
Completely flexible based on any parameters
Users
Bandwidth
CPU’s
Monthly/Yearly License
Customized ?
Low risks to purchasers means shorter sales cycles

7. What customers are saying ?
ARPU decreasing faster than cost of building/operating traditional networks
Need to have better visibility into what applications are on the network, who is using them, how they are performing.
Better tool kits for dealing with congestion proactively in real-time
Want to shift to COTS solutions but only with better visibility and control over their network flows

8. Traditional Market Answers
Point solutions…
DPI
Traffic Management
Network Visibility
Policy Management
Most often based on expensive, proprietary, function specific hardware
Old world hardware solutions trying to solve new world software and virtualization issues

9. What’s Needed
A fresh look at what a network appliance should do and what functions they should perform - think outside of the box
Ability to efficiently provision virtual networks such that users get the services, applications and quality of service they need
Monitoring of new virtual networks to ensure services/applications are performing with good health indications
Software-based architecture that drives lower cost and more agile creation of services/applications

10. Visions for the Future
Ideally every single network appliance will be flow based, not packet based, with very few exceptions
Flows tell us a lot more information than they carry themselves, far beyond traditional 5 tuples (IP) or 12 tuples (Openflow)
Saisei calls the information in flows SuperTuples
12 Tuples plus User Information, Application information and metadata, GeoLocations, Application Health , BGP AS numbers, Custom fields added by end uers
SuperTuples are part of FIB (Forwarding information Base) and policies can be enforced on ANY SuperTuple field

11. Information centric appliances
Granular Visibility
Granular Control

12. Contact Saisei if…
Your looking for COTS based network appliances on fixed or mobile networks for flow based Policy Enforcement
You desire Increased Network Visibility
You desire Increased Network Control of subscribers, applications, geographic locations and network health
You want to eliminate congestion symptoms in your networks

13. Bill Beckett Founder & CEO bill@saisei.com
Thank You!!!
Bill Beckett Founder & CEO