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Deploy a Digital Ad Management and Audience Monetization Solution Quickly via the Cloud
MINI-CASE STUDY “With Microsoft Azure we can handle virtually any growth we encounter and have the agility to set up new customers in hours or even minutes with zero additional costs or management resources.” – Aleksey Boltivets, CEO & Founder, Admixer SITUATION With dramatic growth of the number of ad impressions delivered daily, Admixer faced the need to design and build its solution hosting infrastructure in a way that would provide cost efficiency with maximum resources utilization being scalable enough to satisfy the growing workload demand. It also wanted developers to focus only on its core business: software products development. MICROSOFT AZURE ISV: Admixer WEB SITE: LOCATION: Kyiv, Ukraine ORG SIZE: 50 MICROSOFT AZURE ISV PROFILE: Admixer develops and maintains products in the field of digital advertising management, with more than 2 billion ads delivered monthly. It provides its clients with solutions for audience monetization, as well as tools for building advertising networks and for programmatic and manual audience buying. Read about other Microsoft Azure ISVs SOLUTION Admixer chose the Microsoft Azure cloud platform for its Admixer.Publisher solution, a comprehensive ad serving and audience monetization tool. For the best possible performance, the solution makes most of the Microsoft Azure cloud services: web and worker roles, Azure SQL Database, Azure table storage, and Blob storage. Admixer uses Microsoft Azure CDN for fast and reliable content delivery worldwide. BENEFITS Admixer clients significantly benefit from the reliability of its solution, which is backed by Microsoft Azure’s 99.95% uptime guarantee. It takes only 30 minutes to deploy a separate tenant able to process billions of ad impressions monthly.
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