1. brief development lets teach it
Lesley Pearce
Team Solutions
Auckland University

3. What is brief development?
Dynamic process throughout practice
Clearly describes a desired outcome
Meets a need or realise an opportunity
Physical and social environment
Conceptual statement, what is to be done and why it should be done
Serves as an evaluative tool

5. A guiding document
Conceptual statement (oral, written, graphical means)
Based on exploration/analysis of context and issue
Attributes - broad descriptors
Specifications - appearance and performance - measurable
Can be progressed

7. Reverse psychology!

9. Write down the physical and functional specifications, these are measurable.
Develop a conceptual statement
What are the attributes?
How about possible contexts and issues

10. Specifications:
Length 16cm
Eight groves that taper from the tip to a length of 9cm.
Recycled rimu - sustainable
Shaped handle..
Can be used on all citrus fruits
Easy to clean
Natural finish
Manufactured from one piece
Clean lines
etc

11. Possible attributes:
Must be efficient when using all citrus fruits
Light to hold
Comfortable to use
Safe to use in dishwasher
Easily cleaned
Hygienic
Minimal maintenance
Minimal impact on earth’s footprint
No fussy parts
Traditional style

12. Example of a conceptual statement:

13. Try other technological outcomes
One on right is for dogs!

14. Chocolate cheese

15. Energy drinks/advertising

16. Compare contrast to develop an understanding of the physicality and functionality of technological products

17. Writing a design brief and attributes
Work in groups
Use an article/research to allow students to discuss and identify a need or realise an opportunity
Write a conceptual statement that tells a story about what is to be done and why it should be done
What are the desired attributes