1. Unit 2- Globalisation of Sport

2. Contents
Colonial Diffusion Governing Bodies Governing Body- Case Study- FIFA Globalisation Impact of Globalisation Migration patterns Olympics ideals

3. Colonial Diffusion
Army Officers (Old Boys) took up posts in Colonial service.
They took the sporting rules and ethos with them
This spread throughout the Colonies
Cricket and Hockey are prime examples of this...

4. National Governing Bodies
Role of NGBs
Set up clubs for children and adults
Leagues and competitions
Teaches sportsmanship and fair play – increasingly challenging due to media coverage
Wrote the rules on amateurism and eventually professionalism
Amateurism meant no financial gain
Amateurism included justification for legitimate expenses e.g. travel costs
Twentieth Century
Amateurism included time lost from work as an expense
“Broken time Payments”
Amateurism allowed sponsorship and funding to help achieve excellence

5. Governing Body- Case Study- FIFA

6. Globalisation
The integration of economies, industries, markets, cultures and policy-making around the world International Sport is now a global business

7. Impact of Globalisation
Reputations of Countries and companies are at stake...
Successful events will enhance their reputation as well as bringing
Regeneration to an area- Infrastructure around London 2012
Financial benefits to an area
Spectators may spend money before and after the event
Related industries gain custom.
Increased social contact between groups of people
However an “unsuccessful” event can seriously harm a countries reputation…
Issues with constructing events or empty venues
Poor performance from home nation
Corruption allegations and scandals
Delhi Reality check...

8. Migration patterns Case Study- The English Premier League
Huge increase in players moving into the league…
“Freedom of movement”
More frequent, faster travel options for players from abroad.
Improvements in technology increases global awareness of potential players.
Television coverage brings high-profile leagues to a greater audience
Pre-season global tours offer high revenue for the clubs
Buying players from abroad widens the available talent base.
Selecting players from abroad with the same skill level may be cheaper.
Purchasing of players from abroad can increase income for the club.

9. Olympic Ideals Olympic ideals…
"The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well” Barron Pierre De Coubertin
Olympic ideals…
Respect for all
Excellence
Friendship
Equality of opportunity
Free from political interference
Free from the abuse of drugs