1. By Sydney Bauer

2. Competitor Analysis Health MyFitnessPal Nike Training Club Fitocracy
Cyclemeter
Fitbit
Strava

3. Health – Competitor analysis
Free app automatically installed on Apple devices
Tracks activity, sleep, mindfulness, nutrition
Activity
“The Health app keeps you motivated by showing you how much you move. It combines activity data from iPhone — like your steps and distance traveled — with metrics from third-party fitness apps. And Apple Watch automatically records simple but meaningful kinds of movement, like how often you stand, how much you exercise, and your all-day calorie burn.” –Apple
Sleep
“Whether it’s the Bedtime feature in the Clock app or a third-party sleep accessory, it feeds information into Health so you can get into a healthier sleep routine.” –Apple
Mindfulness
“The Breathe app on Apple Watch and many other third-party experiences help you decompress and stay centered throughout your day. Whichever apps you choose, Health adds up the numbers to show you how much time you’ve spent being mindful.” –Apple
Nutrition
“Whether you’re counting carbs, calories, caffeine, or a host of other important nutritional metrics, the Health app makes it easier to manage your goals and watch exactly what you eat. Third-party apps can help you keep a closer eye on every meal, and since all the data is displayed in Health, you’ll always know if you’re getting the nourishment you need.” –Apple

4. MyFitnessPal – Competitor analysis
Free app acquired by Under Armour
User sets weight goals then logs daily meals and exercise
App calculates number of calories consumed from food and burned from exercise then lets you know how many calories you have left to eat to stay within your daily goal
User stays motivated to meet daily limits so they can achieve original weight goal
Rated best free program in a Consumer Reports diet rating with 83 points in overall satisfaction
“Maintenance, calorie awareness, and food variety.”

5. Fitocracy – Competitor analysis
Free features
Get workouts for any goal and experience level
Earn points for every workout logged
Earn badges for unlocking special achievements
View progress on any exercise with interactive charts
Get support and motivation from the online fitness community
Read daily articles and tips from app’s Knowledge Center
Personal trainer starts from $1 /day
Includes every free feature
Choose a coach who can help reach goals
Get a customized nutrition plan built for you
Follow personalized workouts made specifically for you
Receive daily accountability and guidance from your coach to make sure you're on track
Get help from your coach any
time you need it

6. Common navigational elements
Login/Registration
Account button
Top corner
Tab bar
Located at bottom of screen
Allows users to quickly switch between different sections of app
Plus button
Ability to add new content or information
Progress bar
Provides feedback on how far user has come in process to attaining goal

7. Common style Logo location Calendar Nutritional and workout tips Diary
Top center
Calendar
Nutritional and workout tips
Diary
Activity, nutrition, sleep
Light color scheme

8. Special features Create personalized account Set goals Nutrition tips
Workout plans
Share your progress
Community forum

12. Audience
Those looking to improve their health, keep track of their diet, or lose/gain weight
Located worldwide
Typical users
Male and female
18-40 years old
Primarily college students
Semi-athletic
Spending limits
Active social media users
Access to mobile device

13. Task analysis Why do they want to use my app? Goals Tasks Language
Achieve personal weight goals
Need ideas for workouts
Want to start eating healthier but don’t know where to start
Goals
View workout ideas and nutrition tips
Set personal goals
Log daily calorie intake and exercise
Share progress with friends/family
Tasks
Create personal account
Track progress
Find relevant workouts according to goals
Receive meal ideas according to taste preferences
Language
Motivational
“Keep pushing!”
“You’re almost there!”
Direct
Steps
Diary
Exercise
Progress

14. Personas
Alexa is 24 years old. She just graduated college and received her first entry-level job. She works eight hours a day and is exhausted by the time she gets home in the evening. She tends to eat fast food because she doesn’t want to cook after a long day. She’s noticed she’s been gaining weight since she no longer works out everyday. Alexa needs help getting herself back into shape and staying motivated.
Mark is 35 years old. He is a father to four kids, so he never makes any time for himself. On the weekends, he likes to go out to dinner with his wife and head to the bar with some friends after a busy week. Mark would like to turn his body fat into muscle but doesn’t know what foods he should cut out of his diet.

15. Categories – Task flow First interaction Login/Registration
Main navigation
My account
My goals
Community forum
Home
Steps
Calories burned
Bottom navigation
Food log
Nutrition tips
Exercise journal
Workout routines
Progress
Calendar
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