1. “Your customers don’t care what your product can do
“Your customers don’t care what your product can do...they care about what your product can do for them”
- Steve Jobs

2. Schedule 10 min find teams and share ideas
Let Randon know you plan
Discuss example sales pitches
Handout
Homework

4. Two-inch insulation layer
Examples
Product
Features
Benefit
Sales Pitch
Sleeping Bag
Two-inch insulation layer
Stay warm all night
Don’t let the cold keep you up at night. Get a great night’s sleep and wake up to a full day of camp activities ready and raring to go.

5. Examples Product Features Benefit Sales Pitch Sleeping Bag
Two-inch insulation layer
Stay warm all night
Don’t let the cold keep you up at night. Get a great night’s sleep and wake up to a full day of camp activities ready and raring to go.
Alarm Clock
Two different alarm timers for weekday and weekends
Set the alarm for a different time on weekdays than on weekends
Never make that mistake of being rudely awoken at an earthly hour on a Saturday morning ever again

6. Examples Product Features Benefit Sales Pitch Sleeping Bag
Two-inch insulation layer
Stay warm all night
Don’t let the cold keep you up at night. Get a great night’s sleep and wake up to a full day of camp activities ready and raring to go.
Alarm Clock
Two different alarm timers for weekday and weekends
Set the alarm for a different time on weekdays than on weekends
Never make that mistake of being rudely awoken at an earthly hour on a Saturday morning ever again
Diet cola
Zero calories
Low-calorie version of your favorite drink
Lose weight fast and get the body you’ve been dreaming of, simply by switching to diet cola

7. Handout

8. What Must Be Done Complete the packet
Brainstorm your topic and discuss how it could be marketed
If you were to make a TV commercial, what would you want it to be? Outline a possible commercial

9. Final Project Research, Create, & Market
In groups of 4 students (diff. from midterm team)
Must invent a product
Market Research
Customer profiles
Explain research via self-made graphs
Describe the product
Features & Benefits
Characteristics & Alterations
Functions
Etc.
Kickstarter Video / Advertisement Video