1. ABOUT US : INSPIRING SPACES JENNY TEGG HEAD OF MARKETING

2. WE ARE

3. ABOUT US
We are a conservation and education charity with a mission ‘to be a major force in conserving the living world.’
1.9 million visits to Chester Zoo in 2016
Second most visited paid for attraction in the UK (Visit Britain)
Third best Zoo in the World (Trip Advisor)
94,500 members
43% of our visitors come from ‘outside of the north west’
15,000 animals from 500 different species
supporting and leading x conservation projects in the UK and all over the world.
750 wonderful people work here

5. OUR STRATEGIC DEVELOPMENT PLANS

15. OUR OBJECTIVES

16. OUR OBJECTIVES : MISSION ENABLING
Drive 887,000 visitors to the zoo between June and September 2017
Deliver an events based programme to give visitors specific and compelling reasons to visit the inspiring spaces during the course of the festival.
Provide an opportunity to develop 2nd gate and commercial upsells in order to maximise revenue.
Create an event that will be appealing to funding organisations, in particular those that are interested in reaching audiences through the innovative communication of science and the natural world.
Enhance our physical environment to improve visitor satisfaction.

17. OUR OBJECTIVES : MISSION DELIVERY
Develop engaging and entertaining ways of communicating science and a sense of connectedness with nature to a broad range of visitors, with a specific focus on families and young experience seekers.
Raise the profile of our work in the field of horticulture and botany.
Position Chester Zoo as a significant scientific and cultural institution by forging meaningful collaborations with other experts in these fields.
Engage with community groups to deliver against our audience development objectives.

18. OUR AUDIENCES

20. CHANGE IN VISITOR PROFILE

21. YOUNG EXPERIENCE SEEKERS LIVE LIFE TO THE FULL
SOCIAL
INTELLECTUAL
SPIRITUAL
HOME AND FAMILY
KIDS FIRST FAMILIES
EXPLORER FAMILIES
OUT AND ABOUT
CURIOUS MINDS
YOUNG EXPERIENCE SEEKERS
LIVE LIFE TO THE FULL

22. YOUNG EXPERIENCE SEEKERS LIVE LIFE TO THE FULL
SOCIAL
SCIENCE
WELLBEING
HOME AND FAMILY
KIDS FIRST FAMILIES
EXPLORER FAMILIES
OUT AND ABOUT
CURIOUS MINDS
YOUNG EXPERIENCE SEEKERS
LIVE LIFE TO THE FULL

23. ‘INSPIRING SPACES?’

24. “Let’s create a garden festival that is uniquely Chester Zoo”

29. OVER TO YOU…… BE INSPIRED BY OUR SPACES, OUR SCIENCE AND OUR AUDIENCES
CREATE INCREDIBLE WILD WORLDS