1. TransComm 2015 Awards Competition 1A: Excel with Consultant
Submitted by: Maryland State Highway Administration

2. The Walk Smart! Ocean City Effort – A successful family friendly beach-themed public education campaign focusing on pedestrian safety, as well as bicycle and driver safety.
Successfully reduced pedestrian-related crashes on State roads, and fatalities on Coastal Highway by 100%; surveys indicated that nearly 70% of those surveyed were familiar with the Walk Smart! message and crab creative.
Conservative estimates of easily over 15 million impressions.
Ocean City businesses, restaurants, bars, condominiums, churches and religious institutions readily adopted the creative samples and shared them with their patrons/ members!
Positive press by both local and regional media on success of Walk Smart!

3. CREATIVE

4. Tailored creative to audience; events

5. Television/ Radio PSAs
Surfing Coastal Highway
Radio Script
:30 sec
SFX: SURF MUSIC
[NARRATOR –]…..
SURFING COASTAL HIGHWAY THIS SUMMER?
REACH THE BEACH SAFELY BY WALKING SMART – ESPECIALLY ON COAST AL HIGHWAY – IT’S A MAJOR ROAD, AND NEEDS TO BE TAKEN SERIOUSLY.
USE MARKED CROSSWALKS. FOLLOW SIGNALS AND STAY ON THE SIDE WALK. PAY ATTENTION – IT’S THAT EASY……

6. GRASSROOTS OUTREACH CREATIVE
Reaching hotels, restaurant /bar owners, etc.
– Cross Coastal Highway Safely / Use Crosswalks
– T-shirt messaging for bar/ night club staff
– Displays/ posters for hotels/ window clings/ refrigerator magnets for condos
– Bar coasters/restroom ads/floor graphics

7. Bar/Restaurant Outreach
Graduates
Bar/Restaurant Outreach

8. Outdoor Media Above: Messages on boat Below: Plane Banners
Bus wraps and transit ads
Billboards positioned on the way to Ocean City

9. Press Conferences/ Street Teams in Action9

10. Social Media
Campaign materials were featured on Facebook, Instagram, Twitter, Pinterest, Flickr, SoundCloud, Flipagram and Vine! They reached tens of thousands of customers. The messages were well received and earned solid engagement rates.