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2. Consumer Behaviour Case (20 Marks) Shruti is a urbane woman. She is well educated and genteel. She is an officer in a national bank, and active in her club affairs and community activities. Socialising is an important part of her life. She is a doer, interested in watching cricket, politics and current affairs. Her life is hectic as she has a lot to do for home and office everyday. Still she often enjoys

3. Answer the following question. Q1. What is your perception about shruti’s efficiency and effectiveness? Q2. Are these types of customers easy or difficult to tackle?

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