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2. Sap Consultancy CASE STUDY (20 Marks) Ralph laurens womens is a firm that uses its collection as the fashion leadership strategy for multiple lower priced brands. R.Lcollection is the premiere product line and other brands are Ralph Lauren Blue Label, Ralph Lauren Black lable, pinky pony, Raph, Polo Jeans Company, Ralph lauren Gold & RLX each label represents high end merchandise, but each targets a some what different customer with different types of products & at different price points.

3. Answer the following question. Q1. What are the influences on the design process? Q2. Examine pre adoption processes in relation to creative design? Q3. Examine post adoption processes in relation to technical design ? Q4. What are the factors influencing product development?

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