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Time To Change Your Life Luxury is about pleasing the senses. From cars to homes, quality construction, soft leather, thick carpet, open space and lots.

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Presentation on theme: "Time To Change Your Life Luxury is about pleasing the senses. From cars to homes, quality construction, soft leather, thick carpet, open space and lots."— Presentation transcript:

1 Time To Change Your Life Luxury is about pleasing the senses. From cars to homes, quality construction, soft leather, thick carpet, open space and lots of light are just a few of the things that communicate luxury. People can’t be fooled into believing something is truly luxurious just because of a marketing campaign or clever branding.luxurious When it comes to cars, it’s easy to identify luxury brands. Acura, BMW, Infiniti and Mercedes-Benz are known as luxury brands not because everything they make is luxurious, but because most of what they produce is high-quality and pleasing to the senses. The cars look and feel good.

2 However, the same company that builds Mercedes-Benz branded vehicles also builds the micro-sized Smart car. It’s clearly not designed to be a luxury car, but that doesn’t change the fact that Mercedes-Benz is a luxury brand. The company has earned that reputation by consistently producing high-quality, good-looking cars that have compelling features. The same is true of Audi, Lexus and others. Remove the Audi rings from an A6 or the three- pointed star from an E-Class and you still have a luxury car. What about the opposite side of the same coin? Can a company like Kia, known primarily for economy cars, build a luxury car? You’d say no if your definition of luxury is primarily based on branding. But, if you define luxury as attractive, high-quality and pleasing to the senses, then yes, Kia can build a luxury car. In fact, it already has. Recently, Kia Motors introduced the all-new Cadenza sedan. It accelerates with authority, combines tight handling with a silky-smooth highway ride, the cabin remains quiet no matter what kind of road you’re on and is visually appealing both inside and out. It also comes standard with many luxury features like heated leather seats and navigation.

3 There are other examples of luxury cars from what are considered to be non-luxury brands. I’d argue the Hyundai Equus and Hyundai Genesis are luxury cars. Also, the 2014 Chevy Impala LTZ, 2014 Honda Odyssey Touring Elite and 2013 Toyota Avalon Limited look and feel like luxury cars when you choose the top of the line trim and add the available options. In base trim, the Honda Odyssey is practical, but not luxurious. But if you opt for the Touring Elite version, you’ll get soft leather, power side doors, a host of connected apps thanks to Honda Link software, LED taillights, an adjustable rear-view parking camera and a built-in vacuum. Yes, a vacuum is built right into the car. There’s a certain luxury in that level of convenience.Honda Odyssey

4 If you’re still thinking luxury means making a big impression by showing up to your high-school reunion in a borrowed Jag like Romy and Michelle, think again. Today, it’s about quality, comfort, good looks and visually pleasing design. Modern luxury pays attention to the details, but ultimately doesn’t care what logo is on the trunk.

5 As ever, Audi Sport wants to expand the lineup and make it more “international.” So that means more RS models generally, more RSQs specifically, and fewer RS wagons because, apparently, it’s too shallow a nicheAudi Sport

6 There’s a lot to know and keep track of in the fast-paced world of automobile insurance. The myriad of terms used to describe everything from apples to oranges causes even more confusion for consumers shopping around. So, to help your process go more smoothly next time, below is a glossary of some common (and some commonly misunderstood) terms related to automobile insurance from various sources on the Net.

7 Porsche Porsche has had more than a few victories in motorsport, so we’ll allow their latest PR move as an appropriate homage to successful racing campaigns of yesteryear – even if the liveries are applied to a crossover. It would be much better if Porsche had slathered this paint and stuck these decals on a bevy of Caymans or 911s.

8 We’ve also made big gains in reducing our use of resources, implementing our Revert programme to recover, recycle and reuse waste materials from manufacturing operations. It’s because of measures like this that the Dow Jones Sustainability Index announced that Rolls-Royce is the industry leader in sustainability for the aerospace and defence sector.

9 We offer a range of benefits and rewards that reflects our status as a leading global employer. These vary depending on your location and your role, but can include things like share plans, pensions and healthcare. We also work hard to create an environment where business objectives and job requirements are clear, so everyone is rewarded both for their personal contribution and the overall success of our business.pensions


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