1. Passwords & Behavioral Ads
Privacy Educators Program
Passwords & Behavioral Ads
Project Team
[Insert Team Member Names]
CLIP Children's Privacy Study (2013)

2. Privacy Educators Program
Passwords

3. How Do We Keep Our Passwords Private?
Privacy Educators Program
How Do We Keep Our Passwords Private?

4. Password Activity: Guess the Password!
Privacy Educators Program
Password Activity: Guess the Password!
Pick Someone Famous/A Character and Let’s Guess Their Password!
Name:
Birthday:
Favorite TV Show:
Favorite Movie:
Favorite Team:

5. Privacy Educators Program
The Most Common Passwords of 2016
2. password
4. qwerty
5. abc123
9. iloveyou
…21. google
Source:

6. Privacy Educators Program

7. Privacy Educators Program
Password Examples
password1
Tr0ub4dor&3
correct horse battery staple

8. Privacy Educators Program
Remember Me?

9. Privacy Educators Program

10. Privacy Educators Program

11. Privacy Educators Program
Social Engineering

12. Privacy Educators Program

13. Privacy Educators Program
Scams

14. Privacy Educators Program

15. Scams: Fake “Prince” Emails
Privacy Educators Program
Scams: Fake “Prince” s

16. Privacy Educators Program
Scam Videos:
According to UKnowKids ( there are plenty of other scams to be aware of, including:
Music
"Free" music downloads and ringtones are a tease. The purpose is to lure you kid in, for a limited time, and then inform them that they have to pay for further use of the service. The programs collect personal or bank information and charge your card with all these fees and can possibly steal your identity. Stick to music programs like ITunes, or just by CDs to play it safe
Contests
Kids also love contests because they love to play and win. They don't realize the prizes aren't real, and nobody ever wins. These contests are used to collect information and steal identities. Avoid online contests unless it's for a known entity like a magazine.
Lottery
Teenagers may be attracted to lottery scams. Anything that requires you to send money to get money is an obvious scam. Most of these fake lotteries always require some type of wire transfer or bank information.  Warn your kids to stay far away from "free" money on the internet..
Fake Credit Cards
College bound kids love the idea of credit cards, and scammers know this. So stick to applying for cards from known banks, and don't be afraid to call and check up on an offer.
Games
Downloading games opens your browser up to viruses. On top of that, some of the games ask for way too much information for the kids to play. Then after the child is hooked they want you to pay to continue to play. Just don't do it.
Fake Memberships
For small children, becoming a member of a club is exciting. But it can turn into a nightmare once mom gets the bill. Don't allow your kids to join any type of online club or organization for any reason. Only you should be signing them up for online activities.
"Parents will, very often, if their child gets into trouble, they will have to bail them out," said Smith.
Thomas didn't have to be bailed out of anything. she saw the red-flags and never turned over any money.
"If someone wants to pay you a ridiculous amount of money for not that much work, it's probably a scam"

17. Privacy Educators Program
Phishing
Pretending to be trustworthy
s with logos and official sounding titles
Want to get
Username
Password
Account Numbers
Most services will NEVER ask for your password via

18. Phishing Example

19. Behavioral Advertising
Privacy Educators Program
Behavioral Advertising

20. Privacy Educators Program
Recap
Why do we need passwords?
How to keep passwords secure
Scams
Silly
Phishing
Behavioral Ads