1. Cosmetic & Aesthetic Plastic Surgery United States Quarterly Update Last Quarter: Q2 2014
August 2014

2. Queries grew by 4% in Q2 2014 in the Cosmetic & Aesthetic Plastic Surgery Category
Desktop queries declined by -11%, while Mobile queries grew by 24% and Tablet searches declined by -0% YoY in the same period

3. Cosmetic & Aesthetic Plastic Surgery: Q2 2014 Auction Metrics Update
Impressions (Q Y/Y: %)
Clicks (Q Y/Y: -0.50%)
Actual CPC (Q Y/Y: 22.77%, Avg:$3.08)
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Source: Google internal search data, based on pre-categorised queries for the Cosmetic & Aesthetic Plastic Surgery. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

4. Cosmetic & Aesthetic Plastic Surgery: Q2 2014 Auction metrics update
Ad CTR(vQ Y/Y: 10.86%, Avg:1.79%)
Ad Depth (Q Y/Y: -2.15%, Avg:4.63)
Auction Stats by Platform: Q YoY and Averages (where applicable)
Platform
Queries
Impressions
Clicks
Ad CTR YoY
Ad CTR Avg
CPC YoY
CPC Avg
Ad Depth YoY
Ad Depth
Overall
3.71%
-10.25%
-0.50%
10.86%
1.79%
22.77%
$3.08
-2.15%
4.63
Desktop
-11.32%
-16.72%
-17.69%
-1.17%
1.47%
20.62%
$3.36
0.09%
5.85
Mobile
23.79%
-2.23%
23.90%
26.73%
2.31%
39.23%
$2.69
0.78%
3.33
Tablet
-0.49%
-0.20%
8.27%
8.49%
1.87%
18.91%
$3.27
-5.38%
4.89
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Source: Google internal search data, based on pre-categorised queries for the Cosmetic & Aesthetic Plastic Surgery. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

5. Cosmetic & Aesthetic Plastic Surgery: All Devices Auction metrics evolution
Queries Y/Y
3.71%
Impressions Y/Y
-10.25%
Clicks Y/Y
-0.50%
Ad CTR Y/Y
10.86%
(1.79%)
Take this slide.
CPC Y/Y
22.77%
($3.08)
Source: Google internal search data, based on pre-categorised queries for the Cosmetic & Aesthetic Plastic Surgery. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

6. Cosmetic & Aesthetic Plastic Surgery: Desktop Auction metrics evolution
Queries Y/Y
-11.32%
Impressions Y/Y
-16.72%
Clicks Y/Y
-17.69%
Ad CTR Y/Y
-1.17%
(1.47%)
Take this slide.
CPC Y/Y
20.62%
($3.36)
Source: Google internal search data, based on pre-categorised queries for the Cosmetic & Aesthetic Plastic Surgery. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

7. Cosmetic & Aesthetic Plastic Surgery: Mobile Auction metrics evolution
Queries Y/Y
23.79%
Impressions Y/Y
-2.23%
Clicks Y/Y
23.90%
Ad CTR Y/Y
26.73%
(2.31%)
Take this slide.
CPC Y/Y
39.23%
($2.69)
Source: Google internal search data, based on pre-categorised queries for the Cosmetic & Aesthetic Plastic Surgery. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

8. Cosmetic & Aesthetic Plastic Surgery: Tablet Auction metrics evolution
Queries Y/Y
-0.49%
Impressions Y/Y
-0.20%
Clicks Y/Y
8.27%
Ad CTR Y/Y
8.49%
(1.87%)
Take this slide.
CPC Y/Y
18.91%
($3.27)
Source: Google internal search data, based on pre-categorised queries for the Cosmetic & Aesthetic Plastic Surgery. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

9. Cosmetic & Aesthetic Plastic Surgery: Cross Platform Search Trends
% of Queries by Device
58% of all Searches are now on Mobile Devices
Source: Google internal search data, based on pre-categorised queries for the Cosmetic & Aesthetic Plastic Surgery. Note: In-quarter metrics for Query Volume and Ad Depth are only available.

10. Thank You!

11. Definitions Devices: Metrics
Overall: Devices across Google Search(Desktop, Mobile, Tablet)
Mobile = Overall – (Computers + Tablet)
Tablet = Overall – (Mobile + Computers)
Mobile is Mobile High End devices with a full browser
Tablet is Tablet devices with a full browser
Metrics
Queries: Searches by users on Google Search
Impressions: AdWords ads shown against search queries on Google Search
Clicks: Clicks on AdWords ads
CPC: Cost per Click (Cost ÷ Clicks)
Ad CTR: Click-through Rate (Clicks ÷ Impressions)