1. Dept. of Information and Media Science
Multimedia of today
Bo Fibiger
Dept. of Information and Media Science
Aarhus University

2. The semiotics of multimedia
Web-presentation
The semiotics of multimedia

3. Submodules definitions basic semiotics basic genres extended genres
multimedia as communication

4. Interactive multimedia
An interactive multimedia system is a communication system making sense by means of a plurality of codes, e.g. text, graphics, sound, images and video – a sense that can not be produced separately by a single code. Furthermore the physical influence of the system has to be an intended and integrated part of the semantic system.

5. Integrated source systems
An integrated source system is a communication system with access to different codes, e.g. text, graphics, sound, images and video. The codes can be integrated through the network and/or combined through the steering program in a computer.

6. Film semiology

7. Meaning production
the expression substance: the raw material for the meaning production
the expression form linked to the sign structure: e.g. letters, sound
the content form linked to the sign structure: the meaning
the content substance: the ideological framework of the meaning production

8. Multimedia semiology

9. Genres: basic features
Level of interaction:
presentation systems vs. interactive systems
Level of integration:
integrated systems vs. resource systems
Level of synchrony:
network based vs. reproducible systems

10. Basic genres

11. Modes of Interaction information information
produced by center produced by user
distribution
controlled by TRANSMISSION REGISTRATION center
controlled by CONSULTATION CONVERSATION
user

12. Interactivity transmitative interactivity consultative interactivity
conversational interactivity
registrative interactivity

13. Genres: extended features
genre as a social activity
genre as inherent features
genre as presuppositions amongst the users

14. Social activities Lexicographic Commerce Games Education Information
etc

15. Games adventure/role play games archade card- and board games
strategy games/simulation
vehicle simulation
edutainment
etc.