1. Supply Chain Of SHOE MANUFACTURING FIRM
Presented by:
Ajay K. Sivan (22002)
A. Mary Spandana (22003)
K J Deepak (22010)
G. Mrudula (22012)
Niranjan Nahak (22021)
Rajesh Sahoo(22025)
Y. Naveen- M8-07

2. OUR BRAND
Care and Comfort…..

3. FACTS FROM OUR SURVEY
Hyderabad is the Diabetic capital with 16.6% of the population suffering from it in India.
Followed by 11.7% in Kolkata, 11.6% in Delhi and 9.3% in Mumbai.
Total population of Hyderabad is approximately 8 million with 16.6% diabetic patients.
80,00,000* 16.6%= 13,28,000
Total no. of areas in Hyderabad =50( estimated)
Therefore per area population is 26,560.

4. DEMAND AND TARGET MARKET
Our shoe is especially for those people who are suffering from Diabetics.
Age group emerging from 40.
5.5% of the people living per area in Hyderabad are affected with Diabetics.
Therefore they are our target customers.
Many patients don’t have much awareness about the care to be taken while they are affected with Diabetics.
Demand for such type of products are quite more in urban areas.
Our shoes target all the retired people, suitable for corporate peoples and working men and women.

5. OUR PRODUCT FEATURES
Our shoes are very light in weight and easy to wash.
It can be wore anywhere in the home and outside and are of good quality.
They are especially designed and produced for the patients suffering from Diabetics.
They are durable and reliable and no fear of any cut or damages.
Provision for Air flow and sweat absorbing soles adds value to our shoes.
They are reasonable in cost and available in different colours, designs and sizes for both men and women.

6. To take an active role in defining the future of materials, our innovation agenda focuses on four areas:
What materials we use – including new choices for recycled and recyclable materials
Better processes – employing new ways of processing with less energy, water, chemicals or waste
Better choices – creating and applying indexes, restricted substance lists, policies and better ways of operating, and sharing them with vendors and suppliers
Bringing choices to scale – increasing the scale and availability of new material choices, including sharing intellectual property and enabling recycling of materials

7. SUPPLIERS AND DISTRIBUTORS
Suppliers Distributors
Leather- RK Leather suppliers Rose Footware- Kompally
Color threads- Sagar Colors Sai Shoes- Uppal
Bolts, Buckles,soles & K N Distributors-Secunderabad
Designer stationary- Local markets

8. BUYER-SUPPLIER RELATIONSHIP
Traditional
Lowest price
Specification-driven
Short term, reacts to market
Trouble avoidance
Purchasing’s responsibility
Tactical
Little sharing of information on both sides
Partnership
Total cost of ownership
End customer-driven
Long term
Opportunity maximization
Cross-functional teams and top management involvement
Strategic
Both supplier and buyer share short and long term plans
Share risk and opportunity
Standardization
Joint ventures
Share data

9. OBJECTIVES
The objectives for the first three years of operation include:
To create a product-based retail store whose primary goal is to exceed customer's expectations.
To increase the number of clients served by 20% per year by serving an unmet need with outstanding selection and customer service.
To develop a start-up business, surviving off of its own cash flow.

10. LAYOUT
Layout is the physical arrangement of production machines and equipment, workstations, people, location of materials, and all kinds and stages of material handling equipment.
The need for change in layout arises from such factors as product design, methods, materials and process changes.

11. PRODUCT DESIGNING PROCESS
Step 1: The Design Process
Establish target price, target audience and product features
Produce "tech package" to send to subcontractors in factories
Step 2: Raw Material Supplies
Fabric
Plastic
Rubber
Foams
Metallics

12. Step 3: Manufacturing Cutting Sewing (of upper section above the sole)
Stock fitting (prepares the sole)
Lasting (prepares attachment of upper to the sole)
Heeling (attaches and shapes heel bottom to final form)
Finishing
Treeing (attaches accessories)
After the manufacturing process, the shoe is then shipped to distribution and trading companies where it is then distributed to retailers and sold to consumers.

13. OUR STRATEGY

14. PRODUCT MARKET SHARE DEMAND
Our objective is to manufacture formal shoes and informal shoes using leather and synthetic and rubber leather.
The market share we estimated is of 2-3% as we are new entries and there are many competitors to us in Andhra Pradesh.
This estimation was done by calculating the total demand for shoes as there are about 40% of elderly people in our state.
Demand for the shoes will be more in the market because there are less of this kind of specialty shoes which serve as a purpose.
Our shoes target all the retired people, suitable for corporate peoples and working men and women.

15. PURCHASING PROCEDURES
Recognition of need
Requisition approval
Placement of the purchase order
Follow-up and expediting
Receipt and approval of goods/services

16. PRICE MODEL
Our shoes will scale from the range of Rs.199 onwards to Rs.4999
ECONOMY MARKET ( ) FORMAL SHOES SLEEPER CASUAL SANDAL SPORTS MARKET ( ) PREMIUM LEATHER ( )

17. Estimated Cost Sheet PARTICULARS AMOUNT Direct materials 4000000
Direct labour
90000
Electricity
60000
Fuel
15000
Repairs and maintenance
50000
Factory Overhead
105000
FACTORY COST
Administrative Overhead
310000
Sales cost
25000
Distribution Cost
320000
PRODUCTION COST/ TOTAL COST
ESTIMATED SALES
NET PROFIT

18. PRODUCT EXPLANATION
Leather shoes and ladies sandals are products with leather upper and PVC soles used as a walking shoe.
Such conventional design shoes have cement lasted leather uppers and cemented on sole units that do not require finishing once assembled.
It is usually consumed by persons of average , higher income.

19. Required Machinery Name of the machine No/ amount Over lock machine 1
Stitching machine
Iron regular
Cutters
Scissors
Factory tables
Scale
Inch tape
Water cooler
Show case

20. RAW MATERIALS REQUIRED
Adhesives and bonding
Shanks
Shoe and leather coloring
Finishing ink and Waxes
Footwear additions
Traditional Bristles
Randing and welting
Soling materials
Soles and heals
Cork
Leather board
Screws, rivets and stems
Cords and threads

21. Capacity: 1000 pairs of shoes in a month
Working hours: 8 hours
Human resources:
Job /Position No.of Employees
Cutting Master 2
Packing master 1
Fusion master 1
Skilled Stitcher 5
Partners
Sweepers
Total
Capacity: 1000 pairs of shoes in a month

22. Warehouse Plant Reasons for choosing plant and warehouse
Bowenpally Secunderabad
King Koti Dilsukhnagar
Mehdipatnam
Reasons for choosing plant and warehouse
Secunderabad is a well known area and many government institutions are located.
Kompally, Nampally, Mehdipatnam covers all the directions of Hyderabad and big shopping malls and more residents are located.

23. LOGISTICS
Transportation will be easier for us if our main central location of warehouse is King Koti. Because both the road and rail and airways from Koti becomes closer and not much too time taking.
The goal for our business is to minimize transportation costs while also meeting demand for products.
The raw materials from the suppliers also gets easily transported without not much cost and therefore the location is proved cost efficient.

24. The essential of supply chain is collaboration

25. REVERSE LOGISTICS
We have the following processes for our reverse logistics:
1)Damage: If any shoe material get damaged we get that back to the plant and we re-stich it and again float it out.
2)Recycling: If the material get damaged or is of out of fashion we get it back and we recycle them for future use or for future fashion.
3)Recall: If any un-satisfaction from customers are note through RFID used. We would recall that material and solve the problem according to the customer satisfaction.

26. ENTERPRISE RESOURCE PLANNING (ERP)

27. CHOOSING THE RIGHT RELATIONSHIPS
Reducing dependence on these items through diversification of suppliers and substitute products
Using strength carefully to draw suppliers into a relationship that ensures supply in the long term
Bottleneck items
Non-critical items
Leverage items
Strategic items
weakness
large
strength
little
Buyer power
No. of available supplier
Not jointly developed; Unbranded; Do not affect performance and safety.
Reducing prices and pushing for preferential treatment

28. CUSTOMER RELATIONSHIPMANAGEMENT (CRM)
The biggest management challenge in the new millennium of liberalization and globalization for a business is to serve and maintain good relationship with The King – The Customer.
The main customers of the companies in the leather industry are the wholesalers.
The product in the leather industry is complex and quality is an important factor.
The CRM is a new technique in marketing where the marketer tries to develop long term relationship with the customers to develop them as life time customers.

29. CRM POLICIES – Stylone Differentiating your customers.
Different people use different styles of shoes and we understand their requirements for a healthy living.
Interacting with the customer.
RFID technology is the basis through which we can keep in touch with the customer 24*7.

30. Just In Time in Stylone
Just in time is a ‘pull’ system of production, so actual orders provide a signal for when a product should be manufactured.
Demand-pull enables a firm to produce only what is required, in the correct quantity and at the correct time.
This means that stock levels of raw materials, components, work in progress and finished goods can be kept to a minimum.
This requires a carefully planned scheduling and flow of resources through the production process.
Information is exchanged with suppliers and customers through EDI (Electronic Data Interchange) to help ensure that every detail is correct.

31. APPLICABILITY OF CPFR IN STYLONE
Retail Link had emerged into an Internet-enabled in Stylone SCM system whose functions were not confined to inventory management alone, but also covered collaborative planning, forecasting and replenishment (CPFR).
In CPFR, stylone worked together with its key suppliers on a real-time basis by using the Internet to jointly determine product-wise demand forecast.
Though CPFR was a promising supply chain initiative aimed at a mutually beneficial collaboration between STYLONE and its suppliers.

32. CPFR BENEFITS: STYLONE
Enhanced Relationship
Implicitly, CPFR strengthens an existing relationship and substantially accelerates the growth of a new one.
Buyer and seller work hand-in-hand from inception through fruition on business plan, base, and promotional forecasts.
Continual CPFR meetings strengthen this relationship.
Greater Sales
The close collaboration needed for CPFR implementation drives the planning for an improved business plan between buyer and seller.
The strategic business advantage directly translates to increased category sales.

33. Contd… Category Management Improved Product Offering
Before beginning CPFR, both parties inspect shelf positioning and exposure for targeted SKUs to ensure adequate days of supply, and proper exposure to the consumer.
This scrutiny will result in improved shelf positioning and facings through sound category management.
Improved Product Offering
Before CPFR implementation, the buyer and seller collaborate on a mutual product scheme that includes SKU evaluation and additional product opportunities.

34. CPFR BENEFITS: STYLONE SUPPLY
Improved Order Forecast Accuracy
CPFR enables a time-phased order forecast that provides additional information, greater lead time for production planning, and improved forecast accuracy vs. either stand-alone VMI/CRP or other industry tools.
Inventory Reductions
CPFR helps reduce forecast uncertainty and process inefficiencies.
How much inventory does your company hold to “cover up” for forecasting errors or a trading partner’s inability to have the product available in a timely manner?
With CPFR, product can be produced to actual order instead of storing inventory based on forecast.
Increased Customer Satisfaction
With fewer out-of-stocks resulting from better planning information, higher store service levels will prevail, offering greater consumer satisfaction.

35. STYLONE CRM TECHNIQUES
Customer Quality Management
Customer Innovation Management
Customer Relationship Management
Interactive Marketing Management
Customer Quality Management tm
Customer Experience Management
Customer Lifecycle Management

36. IT APPLICABILITY IN STYLONE
SUPPLY CHAIN
Information is the driver that serves as the “glue” to create a coordinated supply chain
Information must have the following characteristics to be useful:
Accurate
Accessible in a timely manner
Information must be of the right kind
Information provides the basis for supply chain management decisions
Inventory
Transportation
Facility

37. CRM SRM Provide better customer service
Make call centers more efficient
Cross sell products more effectively
Help sales staff close deals faster
Simplify marketing and sales processes
Discover new customers
Increase customer revenues
SRM
SRM focuses on keeping suppliers satisfied by evaluating and categorizing suppliers for different projects, which optimizes supplier selection.

38. AAA SUPPLY CHAIN IN STYLONE
Optimization-based applications
Highly efficient manufacturing processes
Centralized command, decentralized control
Agility
Fab expansion based on technology and market changes
Evolution to service-focus business
Optimized product/fab assignment
Adaptability
Information sharing across supply chain
Collaborative relationships with customers
Tight connectivity with assembly and test
Trust-based, people-oriented organization
Alignment

39. FUTURISTIC TRENDS
Today Leather products has became fashion symbol for Teenagers and young generation and even for the elders too in India and also in western world.
And in future we have plan to go for globally if we succeed in Hyderabad.
In future it is predicted that the winter season period is increasing as compare to the summer. Leather products are treated as fashion symbol and to protect the bodies against cold.
So we have forecast that the future need/trend is bright due to the above two reasons.

40. Thank you for making us ONE among MANY