1. Introduction to Marketing
Dr. Amit Bhatnagar
Associate Professor of Marketing
Sheldon B. Lubar School of Business
UW - Milwaukee

2. Marketing
Target
Customers
Product
Promotion
Place
Price

3. Marketing Product Target Customers Place Price Promotion
Chevy 2010 Equinox
Target
Customers
Product
Promotion
Place
Price
2010 Dodge Caravan

4. Marketing
Target
Customers
Product
Promotion
Place
Price

5. Marketing
Target
Customers
Product
Promotion
Place
Price

6. Marketing
Target
Customers
Product
Promotion
Place
Price

7. Marketing
Target
Customers
Product
Promotion
Place
Price

8. Marketing
Target
Customers
Product
Promotion
Place
Price

9. Marketing
vs.
Target
Customers
Product
Promotion
Place
Price

10. Marketing
Target
Customers
Product
Promotion
Place
Price

11. Marketing
Product
Promotion
Place
Price

12. Marketing
Product
Promotion
Place
Price

13. Marketing
Product
Promotion
Place
Price

14. Marketing
Product
Promotion
Place
Price

15. Marketing
Product
Promotion
Place
Price

16. Marketing
Product
Promotion
Place
Price

17. Learn about Research Methods
Database Analysis
Segmentation
Surveys
Regression
Observations
Interviews
Data base analysis
Internet

18. Learn about Consumer Behavior
Why consumers buy certain brands and not others.
How marketers persuade consumers to buy their products.
How consumer behavior often is aligned with age, income, education, gender, etc.

19. Learn about Internet Marketing
Bhatnagar 2008

20. Learn about Branding Why consumers buy certain brands and not others.
How marketers persuade consumers to buy their products.
How consumer behavior often is aligned with age, income, education, gender, etc.
Bhatnagar 2008

21. Learn about International Marketing
Globalization is here to Stay in the Business World.
Global Products and Processes are Multi-National and Multi-Cultural.
The World does not Only Speak English.
STUDY ABROAD PROGRAMS

22. Why Should You Learn Marketing?
Many exciting and rewarding Career opportunities
As part of cross-functional teams, you would be working with marketing people.
Even if you are not planning a business career, marketing concepts and techniques will apply to non-profit organizations too.
Marketing affects all aspects of daily life - you are a consumer dealing with marketing for the rest of your life.

23. Gain Practical Experience from Marketing Internships
n     Un/ Paid internship ($9.00/hour)
n      Part-time (15-20 hours per week)
n      Duration: Hiring for Fall semester and beyond
n      Assist in the production of company collateral/promotional materials.
n      Assist in corporate Web site design
n      Coordinate focus groups and on-site events
n      Initial analysis of survey data and presentation of data
n      Web site analysis and information gathering
n      Some administrative duties and general office organization
n      Other marketing research projects as needed
A Marketing/Production intern should be a business-minded
student with a flare of creativity.
Sincere interest in marketing and marketing research as a career
Good interpersonal and communications skills
Proficiency with Microsoft programs
Proficiency with the World Wide Web
Excellent proofreading skills
Bhatnagar 2008

24. Marketing Opportunities
Product Managers
Database Specialists
E-Commerce
Sports Marketing
Business-to-Business
Marketing Research kohl’s,
Advertising
Creative Services
Advertising/Promotion
Events coordinator
Sales
Account Managers
Sales Managers
Construction Project Managers
Consulting
Direct Supply