1. Mike Gualtieri, Principal Analyst
Webinar The Forrester Wave™: Big Data Hadoop Solutions, Q — How The Vendors Stack Up
Mike Gualtieri, Principal Analyst
April 9, Call in at 12:55 p.m. Eastern time
Image source: iStockphoto (

2. Mike Gualtieri and Noel Yuhanna
February 2014 “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” by
Mike Gualtieri and Noel Yuhanna

3. Thank goodness executives and technology decision-makers are talking about data again
“Please rank the following technologies according to their importance and investment within your firm.”
Base: 2,074 IT executives and technology decision-makers; Source: Forrsights Software Survey, Q4 2013

4. Research and development Operations Marketing and advertising
It’s simple and self-evident: data is the fuel that makes your business engine run
Research and development
Operations
Marketing and advertising
Sales execution
Customer experience
Finance

5. Meet business demand for big data analytics.
Challenge
Meet business demand for big data analytics.
Image source: imdb.com

6. #BigData

7. Big data means all your data++.
Trend
Big data means all your data++.
Image source: NASA (

8. FORRESTER
Big data is the frontier of a company’s ability to store, process, and use all of the data it needs to operate, make decisions, and serve customers.
DEFINITION

9. Big data is gushing from many sources
Data described by a schema
Relational database, XML, delimited flat file, system events
Structured text
Free-form text
, documents, tweets, blog comments, Facebook status, genome
Unstructured text
Audio, images, video
Surveillance cameras, geological survey maps, Siri voice
Binary

10. Mobile Social media MRP CRM POS Data warehouse Planning
ERP
Mobile
VOC
eCommerce
Web analytics
Social media
Customer service
MRP
eCommerce
Excel & Access
Web
Claims
Finance
Marketing
CRM
Customer service
POS
BPM
Data warehouse
Planning
Field operations
Image source: iStockphoto (

11.
Customer data
Transactions
Web/mobile
Ads
Data silos obscure profit-making insights, and create biased views of your business, prospects, and customers.
Image source: iStockphoto (

12. Image source: The Apache Software Foundation (http://hadoop. apache

13. FORRESTER
Hadoop is a distributed data platform that includes, extends, and augments Apache Hadoop as a core component of the solution; supports Hadoop-related projects; and adds differentiated features that make it attractive to enterprises.
DEFINITION

14. There are numerous, valuable Hadoop-related projects at various stages of maturity.
Image sources: Apache Software Foundation project logos

15. Gather all your data, break down silos, and do it cost-effectively.
Image source: iStockphoto (

16. Now, analyze the heck out of it — every which way.
Process
Now, analyze the heck out of it — every which way.
Image source: iStockphoto (

17. #DataOS

18. 81% of large enterprises are Hadoop believers
Source: A commissioned study conducted by Forrester Consulting on behalf of Savvis, October 2013

19. This elephant is too lonely. A huge Hadoop production wave is coming.

20. Hadoop rocks for #BigData.
Image source: Google

21. This elephant is too lonely.

22. Big data is not about one technology; it’s a vast ecosystem of data tools and technologies
Source: March 6, 2013, “The Future Of Customer Data Management” Forrester report

23. Successful big data programs depend on integrating all big data technologies together.
Image source: iStockphoto ( and The Apache Software Foundation (

24. #Wave

25. The market for Hadoop breaks down as follows:
Apache open source
Pure-play Hadoop distribution vendors
Enterprise software vendors that also offer Hadoop distributions
Hadoop in the cloud
Big data solution providers
Hadoop accessories that build out the ecosystem

26. We evaluated general-purpose Hadoop solutions

27. We evaluated nine Hadoop solutions; all but two have unique distros

28. The Forrester Wave™ evaluates vendors on differentiated features, strategy, and market presence.
Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

29. Each vendor is scored using a transparent scale

30. Forrester weights the criteria, but clients can set custom weightings

31. Current offering criteria evaluate the vendors’ solution features

32. Current offering criteria evaluate the vendors’ solution features (cont.)

33. Strategy criteria evaluate the vendors’ overall strategy

34. Market presence criteria evaluate the vendors’ adoption and brand in the Hadoop market

35. Amazon Web Services is king of the cloud.
Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

36. Cloudera innovates to meet enterprise demands.
Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

37. Hortonworks loves and lives open source.
Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

38. IBM flexes its enterprise muscles with BigInsights.
Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

39. MapR scored highest for its current offering of all the vendors.
Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

40. Pivotal puts its Greenplum engineers to work.
Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

41. Teradata aims to offer the best Hadoop appliance.
Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

42. Performance often depends on lower CPU to storage ratio
Image source: Apache Software Foundation
Image source: Teradata

43. Microsoft starts with a cloud solution and makes Hadoop shine on Windows.
Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

44. Intel’s Hadoop investments accrue to Cloudera.
Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

45. You have lots of good choices for Hadoop DataOS Distros.
Source: February 27, 2014, “The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014” Forrester report

47. Image source: The Apache Software Foundation (http://hadoop. apache

48. Gather all your data, break down silos, and do it cost-effectively.
Image source: iStockphoto (

49. Now, analyze the heck out of it — every which way.
Process
Now, analyze the heck out of it — every which way.
Image source: iStockphoto (

50. #DataOS

51. Mike Gualtieri mgualtieri@forrester.com
Image source: iStockphoto ( and The Apache Software Foundation (