1. Table of Contents Bravium Folie à Deux Mason Napa Cellars Neyers
Terra d’ Oro
Trinchero Napa Valley
Ziata

2. BRAND INFORMATION BRAND HISTORY FEATURES AND BENEFITS COMPETITIVE SET
Created by winemaker Derek Rohlffs, Bravium is a collection of hillside and mountainside fruit from cool–climate vineyards of Sonoma’s Russian River Valley and Mendocino’s Anderson Valley.
“Bravium” is a Latin word meaning prize, reward, or gift in which Derek relates to the land that bears the fruit for his wines.
A single hawk feather graces the label echoing the power, elegance, and vitality of the wines, as well as Derek’s Cherokee roots and the hawks that circle over the vineyards.
Wines represent a terroir–driven snapshot of their appellation.
FEATURES AND BENEFITS
Diligent attention to detail and generous amount of restraint to guide the wine to its full potential.
Native yeast naturally initiate a slow, cool fermentation.
Compelling, terroir–driven wines that pair naturally with food and have rare aging potential relative to their Chardonnay and Pinot Noir peers.
Gentle movement and sterile filtration allows the production of transparent, terroir–driven wines of place that reflect each vineyard, appellation, and vintage specific character.
Critically acclaimed wines.
COMPETITIVE SET
Decoy, Clos Du Bois, Copain, Kistler, Dumol, Chateau St. Michelle, Golden Eye

3. KEY SELLING POINTS
Sourced from Windsor Oaks Vineyard in Sonoma Coast’s Russian River Valley, Chalk Hill. Close attention is paid to rootstock, clone, microclimate, soil, and sun exposure. The two blocks this fruit is pulled from are both Clone 17 and planted on 1103 and 101–14 rootstock.
Destemmed and gently pressed to French and Hungarian oak: 228L barrels and 500L puncheons. Aged 11 months in 33% new oak.
Aromas of candied pineapple and key lime pie, notes of white flowers, brown spice, toast, vanilla, butter and honeycomb, vivacious palate and texture with tropical fruit and lemon meringue flavors.
Hints of citrus and honeydew, minerality and refreshing acidity, smooth finish, subtle oak.
RUSSIAN RIVER
CHARDONNAY
Sourced from three Anderson Valley vineyards: Donnelly Creek (80 acres, slightly warmer part of the appellation, relatively riper fruit), Ridge at Valley Foothills (family owned, 30 year–old Jackson clone), and Wiley (true cool–climate site on benchlands ten miles from the Pacific Ocean, in the famed “Deep End,” the westernmost portion of the valley).
Whole cluster, gently pressed to French and Hungarian oak: 288L barrels and 500L puncheons. Aged 10 months in 33% new oak.
Exotic aromas of strawberry, rhubarb, rose petal, raspberry, wild berry, crushed rock, wood smoke, and red cherry.
Plush palate of berry patch flavors, orange peel notes, chalky, mineral–driven finish, bright acidity, fine–grained tannins.
v. 2015: 92 pts. “Editors’ Choice” Wine Enthusiast
ANDERSON VALLEY
PINOT NOIR

4. BRAND INFORMATION BRAND HISTORY FEATURES AND BENEFITS COMPETITIVE SET
Founded in 1981 by two psychiatrists.
Named after the psychological condition meaning: “a shared psychosis between two people.”
Sustainably sourced grapes from diverse Sonoma County regions known for each varietal.
Acquired by Trinchero Family Estates in 2004.
FEATURES AND BENEFITS
Diverse microclimates in Sonoma make it superior for growing a variety of grapes.
Sustainable farming and true-to-varietal wines that evoke a sense of place.
Approachable and food friendly wines that are ready to drink upon release.
Great value for Sonoma County pedigree AVA’s.
COMPETITIVE SET
La Crema, Chateau St. Jean, Rodney Strong, Simi, St. Frances, Alexander Valley Vineyards, Sonoma-Cutrer

5. KEY SELLING POINTS Chard: v2016 Cabernet sauvignon: v2014 Zin: v2013
Sourced out of seven prime cool-climate vineyards in the acclaimed Russian River Valley. Cooling fog from the Pacific blankets vineyards reducing the temperature by 35 to 40 degrees at night fostering a long, even growing season. The range of alluvial soils provides essential water drainage while retaining moisture and nutrients to support the vines through a long growing season. Slow ripening, intense varietal flavors, bright and vibrant acidity.
Fermented in French, American and Hungarian Oak (10% new) and underwent 50% malolactic fermentation. Aged 85% in its fermentation vessel for nearly six months.
Bright acidity beneath notes of pineapple, peach, satsuma, orange blossom, cotton candy and toasted bread. Richly textured, medium bodied and crispness.
CHARDONNAY
RUSSIAN RIVER VALLEY
Sourced from Alexander Valley famous for its warm climate, marine-cooled evenings and well-drained, volcanic hillside soils.
Moderate temperatures, abundant sunshine, and minimal rainfall allowed for even ripening and less fungal threat.
Maceration period of 10 to 16 days, which fostered rich color, medium body, balanced mouthfeel and excellent aging potential. Fermented at a moderate 75°F, aged for 22 months in a combination of French and American oak.
Rich fruit, soft, plush tannins, well-balanced, refined acidity. Concentrated aromas of blackberry and boysenberry
jam are balanced by spicy anise, clove and tea. Firm structure and ripe tannins.
v.2013: 90 pts. “Editors’ Choice” Wine Enthusiast
v.2013: 94 pts. Tasting Panel
CABERNET SAUVIGNON
ALEXANDER VALLEY
Chard: v2016
Cabernet sauvignon: v2014
Zin: v2013
Fruit pulled from the Dry Creek Valley in Sonoma County, one of California’s smallest appellations. Warm summer days tempered by morning fog and well-drained, stony soils translate to highly concentrated, complex fruit. 90% Zinfandel, 10% Petite Sirah.
Underwent three-day cold soak. Starter yeast was used to initiate fermentation at 75°F and pumped over the skins daily during an 11 to 15 day maceration period to maximize extraction of flavor and tannin. Délestage, an oxidation technique, was used to soften wine. Aged in a combination of French and American oak barrels.
Aromas of jammy berry, notes of allspice, mocha, cedar, flavors of bright fruit, balanced acidity, medium tannins, soft, round mouthfeel and long, lingering finish.
v.2012: “Top 10 Dynamic CA Zin” Wine Spectator
v.2012: 93pts. Tasting Panel
ZINFANDEL
DRY CREEK VALLEY

6. KEY SELLING POINTS Merlot: v2013 Pinot noir: v2014 Pinot Gris: v.2016
Alexander Valley fruit that benefits from warm daytime temperatures, marine-cooled evenings and well-drained, volcanic soils.
Following a 10 to 14 day maceration period, the wine is aged for 17 months in a combination of French, American and Hungarian oak barrels. 99% Merlot, 1% Syrah.
Berry fruit aromas with hints of toasted caramel from the oak, velvety tannins, flavors of fruit, vanilla, and cherry flavors with balanced acidity.
v.2013: 90pts. Wine Enthusiast
MERLOT
ALEXANDER VALLEY
Sourced from the Sonoma Coast, this fruit is exposed to cool climate and high rainfall relative to other parts of Sonoma County.
Aged 10 months in primarily French oak barrels, this wine is rich, powerful, and mouth-watering.
Aromas of sweet, dried fruit, notes of plum, caramel, toasted malt, rich, textured, supple flavors of ripe strawberry and dark fruit framed by hints of toffee, tobacco, and coffee on the finish.
v.2014: 92pts. “Best of California” Decanter
v.2014: 92 pts. Tasting Panel
PINOT NOIR
SONOMA COAST
Fruited sourced from the Russian River Valley with cooling fog from the Pacific Ocean that significantly reduces nighttime temperatures fostering a long, even growing season. Soils composed mainly of gravel, loam, and sand provides essential water drainage while retaining significant moisture and nutrients to nurture the vines and develop slowly resulting in concentrated varietal flavors.
Fermented and aged in stainless steel tanks at about 60°F using Premier Cuvee yeast, the cleanest and most natural fermenter recommended for this wine.
Aromas of ripe melon, honeysuckle, citrus, hints of juicy pear, ample fruit and citrus flavors, palate of subtle sweet wood, almond and lemon zest, clean, bright finish, flower and spice notes, medium to full-bodied from partial malolactic fermentation
v.2015: 93 points Tasting Panel
Merlot: v2013
Pinot noir: v2014
Pinot Gris: v.2016
PINOT GRIS
SONOMA COAST
90pts. – 2013 Merlot, Wine Enthusiast
92pts. “Best of California” – 2014 Pinot Noir, Decanter
90 pts. “Editors’ Choice” – 2013 Cabernet Sauvignon, Wine Enthusiast
TOP ACCOLADES

7. BRAND INFORMATION BRAND HISTORY FEATURES AND BENEFITS COMPETITIVE SET
Established in Oakville in 1993 by Randy and Megan Mason.
Randy is a UC Davis graduate with 44 years of vineyard and winery experience.
Classically styled Napa Valley wines that are true to varietal character.
Vineyard–driven winemaking that highlights Randy’s distinctive winemaking approach.
FEATURES AND BENEFITS
Randy Mason has become known as one of the best Sauvignon Blanc producers in the country.
Randy’s white wines have received tremendous accolades from the critics.
High–quality sourcing and consistency due to long term grower relations and cultivating grapes on properties Randy has overseen for decades.
COMPETITIVE SET
Decoy, Honig, Groth, St. Supéry, Girard, Flora Springs

8. KEY SELLING POINTS
Napa Valley appellated with 90% of the fruit sourced from Yount Mill Vineyard, Napa Valley, 6% Oak Knoll, Napa Valley, and 4% Sonoma County. Cooling ocean breezes and morning fog during the warm growing season makes Napa Valley an ideal climate for this varietal. Slow and steady ripening resulting from the mostly moderate temperatures of spring and summer.
Fermentation is carried out in 100% stainless steel at a cold 50° F to retain aromatic qualities and crisp acidity. Lees aging (20%) and stirring 3–4 times per week brings texture to the final blend.
Aromas of orange blossom, peach, citrus, boxwood, floral, medium–bodied, well–balanced, round and juicy texture, palate of pear, peach and fresh tart apple. Bright, lingering finish.
v. 2016: 90pts. and “Top 100 Wines of 2017 #57” Wine Spectator
NAPA VALLEY
SAUVIGNON BLANC
v2016

9. BRAND INFORMATION BRAND HISTORY FEATURES AND BENEFITS COMPETITIVE SET
Founded in Oakville in 1976, Napa Cellars has crafted acclaimed wines in the classic Napa Valley style for more than 40 years.
This enduring wine style is rooted in the early influence of Napa Valley icons Koerner Rombauer and Rich Frank, who owned Napa Cellars from 1996 to 2007.
Purchased by the Trinchero family in 2007 as a pillar of its growing luxury wine portfolio.
Award–winning varietals that capture the classic, unmistakable style of Napa Valley, with rich, ripe fruit, balanced acidity and carefully selected oak.
Winemaker Joe Shirley, a UC Davis graduate, has 20 years of winemaking experience including two harvests at Sonoma–Cutrer and has been making Napa Cellars wines for a decade.
FEATURES AND BENEFITS
Long-term investments in our Napa Valley estate vineyards, and those of our longstanding grower partners, provide us with the highest quality fruit for our wines.
Our wines are predominately single–varietal, giving consumers the true varietal expression they expect.
Consumer research indicates our brand is perceived as established, classic, approachable and delicious.
Napa is in our name; we are the only top 50 luxury and super luxury brand to own this enviable trademark.
Our Oakville tasting room brings our unique story to consumers in the heart of Napa Valley.
Napa Cellars delivers an incredible combination of Napa Valley quality and value.
COMPETITIVE SET
Franciscan, Louis M. Martini, Frank Family, Hess, Charles Krug, Sterling, William Hill, Cakebread, Rombauer, Trefethen

10. KEY SELLING POINTS Chard: v2015 Cabernet Sauvignon: v2015
Grapes were selected from renowned locations throughout the Valley including south Napa Valley and Oak Knoll with in cooler, coastal regions allowing for a longer growing season ideal for chardonnay.
Handpicked, fermented and aged for eight months in French oak, 36% new. Classic Napa Valley Chardonnay characteristics indicative of the region: Vanilla, caramel, honey melon, baked apple crisp, toasted coconut with a soft, balanced acidity.
v.2015: 90 pts. Tasting Panel
v.2014: 94 pts. Tastings.com
CHARDONNAY
NAPA VALLEY
Sourced from carefully selected vineyards in Napa Valley including Atlas Peak and Spring Mountain. Handpicked, day maceration to maximize color and flavor extraction, then transferred to French oak barrels to undergo malolactic fermentation. Blended with 1% Malbec and 1% Merlot to achieve a lush and savory wine.
Concentrated aromas of black currant, ripe loganberry, ripe fig, and mocha tones with some mild, warm spice notes
v.2014: 93 pts. Tasting Panel
CABERNET SAUVIGNON
NAPA VALLEY
Sourced from the warmer areas of Napa Valley including St. Helena, Yountville, Oak Knoll, and Calistoga.
Three day cold soak to extract color, pressed early to avoid attracting harsh tannin, 10–14 day maceration period, then aged for 19 months in 34% new French and American oak.
Aromas fresh berry compote, black cherry, plum, sweet vanilla smoke, hints of clove and star anise leading to lush flavors of raspberry, blackberry, tart cherry
Chard: v2015
Cabernet Sauvignon: v2015
Zinfandel: v2015
Sauvignon Blanc: v2016
ZINFANDEL
NAPA VALLEY
Grapes are hand selected from warmer regions in Napa Valley such as St. Helena, Yountville, and Calistoga. Warm days and cool nights help develop vibrant aromatics and balanced acidity. Immediate de–stemming and sent to press, cool fermented, 100% stainless steel tanks to preserve fruit characteristics.
Lemon blossom, ripe pineapple, white peach, soft, mineral, viscous body with a round lingering finish.
v.2016: 90 pts. Tasting Panel
v.2015: 90 pts. Tastings.com
SAUVIGNON BLANC
NAPA VALLEY

11. KEY SELLING POINTS Merlot: v2014 Pinot Noir: v2014
88% of the grapes are from Oak Knoll, with the rest coming from Carneros and Rutherford.
10–14 day maceration period and fermented with the Délestage method allowing great extraction of color and flavor, though avoiding bitter and astringent seed flavors. Aged 24 months in 100% French Oak Barrels.
Dark plum, red berries, toast, fine grain tannin with a dry finish.
v.2014: “Top Values” Wine Spectator
v. 2013: 90 pts. Wine Enthusiast
v. 2013: 91 pts. and “Best Buy” and “100 Best Buys of 2016”Wine & Spirits
MERLOT
NAPA VALLEY
Sourced exclusively from the southern Napa Valley where the San Pablo Bay creates morning fog and cool breezes ideal for delicate Pinot Noir creating earthy minerality and natural acidity.
6–9 day maceration period in which the Délestage method was employed crating soft, round tannin, and fruity aromatics. Aged for 10 months in 100% French oak barrels.
Black cherry, cola, earth, spice, dark fruit, cherry pie, toasted pie crust, dried herbs and vanilla.
PINOT NOIR
NAPA VALLEY
Mueller and Cabral vineyard fruit from Carneros in South Napa including Clone 5, Wente clone, and Cabral selections. These vineyards are level and contain thin clay soils, frequent wind and cloud cover giving fruit extended ripening period.
Aged 11 months, 100% French oak (33% new). Lemon peel, tangerine, pineapple, lemon, caramel with a refreshing acidity.
V COLLECTION
CHARDONNAY
Sourced from the Moretti Carneros vineyard with flat, thin clay soil and frequent wind and cloud cover. Also contains fruit from the Mueller vineyard in Carneros. With mild slope and clay loam soils, these grapes are exposed to ideal growing conditions.
Aged 17 months, 100% French oak (36% new). Aromas of plum, strawberry, boysenberry, with viscous, medium bodied tannins of mocha, spice, and caramel.
Merlot: v2014
Pinot Noir: v2014
V Collection Chard: v2014
V Collection Pinot Noir: v2014
V Collection Cab: 2013/ 2014
V COLLECTION
PINOT NOIR
Sourced from the southern portion of the Saint Helena AVA from a level site with deep, loamy soils, good sun exposure, and excellent air circulation. About half of the grapes are clone 337 (red fruit, firm tannin) and the other portion is clone 7 (dark fruit, plush tannin).
Aged 26 months, 100% French oak (46% new). Ripe blackberry, black currant, mild sage, ripe dark fruit with notes of coffee.
V COLLECTION
CABERNET SAUVIGNON
91 pts. “Best Buy” and “100 Best Buys of 2016” – 2013 Merlot, Wine & Spirits
“Top Values” – 2013 Merlot, Wine Spectator
TOP ACCOLADES

12. BRAND INFORMATION BRAND HISTORY FEATURES AND BENEFITS COMPETITIVE SET
Established in 1992 by Bruce and Barbara Neyers. Neyers wines, though grown in California, are greatly influenced by old world techniques and philosophies.
Bruce’s 20+ year tenure as a National Sales Manager with French wine importer Kermit Lynch significantly impacts his approach.
Neyers purchased a 30 acre parcel in the Sage Canyon area of Napa Valley in 1999 and rebuilt the winery into a modern, highly functional winemaking facility.
The family’s estate vineyard, Conn Valley Ranch, is an incredible property planted by renowned viticulturist David Abreu.
Named Wine & Spirits magazine’s “Artisan Winery of the Year” in 2002.
Partnered with Trinchero Family Estates in 2016.
FEATURES AND BENEFITS
Expressive of their sites and varietal character, the wines are crafted using old world winemaking techniques, notably natural fermentation.
Sustainably farmed vineyards, natural rootstock (vs. clonal) and minimal intervention in winemaking.
COMPETITIVE SET
Domain Roulot, Ch. Margaux, Ch. Haut-Bailley, Domaine Vieux Télégraph, Mayacamas, Stony Hill, Tablas Creek and Chappellet.

13. KEY SELLING POINTS 304 chard: v2016 Carneros Chard: 2014/2015
Harvested from what is probably the coldest vineyard in Sonoma County, Carneros, the mineral component of the gravelly soil is allowed to show through the fruit. Earliest ever bottling of this wine preserved the freshness of fermentation.
Fermented and aged mainly in Grade 304 stainless steel and a portion in concrete which adds richness. Continuous yeast lees contact throughout fermentation. Crisp, fresh, vibrant, minerality, texturally rich and complex.
v.2016: 93 pts. “Editors’ Choice” Wine Enthusiast
v.2015: 90 pts. Wine Spectator
304
CHARDONNAY
Harvested from three Carneros vineyards (Jim and Del Yamakawa Ranch, Sangiacomo Family Green Acres Vineyard and El Novillero Vineyard). Cool–weather area close to San Francisco Bay with slow ripening and high natural fruit acidity. These “Shot–Wente Selection” grapes are an heirloom Chardonnay selection with smaller than normal clusters and grape size, giving more skin to juice ratio and making the wine more flavorful.
Fermented in new (25%) and used (75%) French oak barrels using wild yeast and periodic lees stirring. Aromas of ripe, rich fruit, spicy apple, pear, bright acidity, refreshing mouthfeel.
v.2014: 92 pts. Wine Enthusiast
2014 CARNEROS
CHARDONNAY
Harvested from three Carneros vineyards (Jim and Del Yamakawa Ranch, Sangiacomo Family Green Acres Vineyard, El Novillero Vineyard). Cool–weather area close to San Francisco Bay, slow ripening and high natural fruit acidity. These “Shot–Wente Selection” grapes are an heirloom Chardonnay selection with smaller than normal clusters and grape size, giving more skin to juice ratio making the wine more flavorful.
Whole–cluster pressed and fermented in new (25%) and used (75%) French oak barrels using wild yeast and periodic lees stirring. Natural malolactic fermentation occurs without artificial starter. Additional lees contact after barrel fermentation produces a lovely aroma the French call “Noisette” after its hazelnut characteristic. Smooth and luscious.
304 chard: v2016
Carneros Chard: 2014/2015
Sage Canyon Red: v2016
2015 CARNEROS
CHARDONNAY
45% Carignan (140 years old), 25% Grenache, 15% Syrah, 15% Mourvédre.
The name derives from the sub–region where the winery is located. The fruit comes from four separate Northern California areas: Grenache from Sierra Foothills, Carignan from Oakley, Mourvédre from southern Sonoma Valley and Syrah from Santa Lucia Highlands.
Traditional Rhône Valley processing techniques, crushed by foot and fermented with 100% stem retention for the first 30 days, then drained and pressed. Aged 8–10 months in used 60–gallon French oak barrels. Old–worldly and earthy.
SAGE CANYON RED

14. KEY SELLING POINTS Cabernet Sauvignon: v2015 AME: v2014 Zin: v2016
Planted in 1992 by David Abreu, this fruit is located on ground higher than 600 feet on rocky land rich with basalt. Rocky hillsides help control this variety’s vigor, producing better wine. This vineyard is one of the rare 10% in Napa Valley capable of producing great Cabernet Sauvignon.
French oak aged (40% new) Cassis, hints of blackberry, crushed violets, mineral component, pencil lead, cedar, rich softness, lush and lean flavors.
v.2014: 94 pts. Wine Enthusiast
v.2014: 90 pts. Wine Spectator
CABERNET SAUVIGNON
A vineyard designate, named after the first initial of the Neyers’ three children, Alexandra, Michael, and Elizabeth, “AME” is also the French word for “soul.” This three acre parcel in the highest and rockiest part of the property rises from 800 ft. to 1,200 ft. in elevation, mostly at a 45 degree incline.
The south facing slope is planted with heirloom bud with wood that originated at Château Margaux in France. The soil is a mix of gravel and large hunks of basalt (limestone–like rock from heavily compacted volcanic ash). Mix of mocha, blackberry, licorice, and graphite. Focused and elegant weight.
French oak aged (40% new), 100% Taransaud
v.2014: 92 pts. Wine Enthusiast
AME
CABERNET SAUVIGNON
Sourced out of Western Calaveras County in the Sierra Foothill AVAs of Clements Hills and Borden Ranch. Remarkable soil combinations that developed from geological activity that formed the Sierra Nevada Mountain Range, sitting on an outcropping of quartz. Non–clonal selection of Zinfandel results in small clusters and berries. Cool, evening west to east breezes helps with even ripening as air is pulled up by the sudden rise in elevation.
Alcohol level is well below 14% even though wine is made from fully ripened fruit. 100% ‘Heirloom’ Zinfandel fermented with native wild yeast. Aged 10 months in neutral 60–gallon, French oak barrels. Bottled without fining or filtration.
Cabernet Sauvignon: v2015
AME: v2014
Zin: v2016
Left Bank Red: v2016
ZINFANDEL
Grapes are sourced from the left bank of Conn Creek as it flows from Howell Mountain to Lake Hennessey. The Cabernet vines, now 25 years old, were planted by Dave Abreu on higher elevation, rockier soils on the northern–most parcels. Sustainably farmed by the Maldonado Family Farming Company, yields are kept low and the sun follows the vine rows from dawn to dusk resulting in slow, even ripening on the south face of the vines (50% Cabernet Sauvignon, 50% Merlot).
Moderate barrel treatment, lower alcohol, and even ripening result in a Bordelais styled wine. Complex, yet bright and fresh, traces of cassis, raspberry and cedar.
LEFT BANK RED
93 pts. “Editors’ Choice” – Chardonnay, Wine Enthusiast
94 pts. – 2014 Cabernet Sauvignon, Wine Enthusiast
93 pts. – 2014 AME Cabernet Sauvignon, Wine Enthusiast
TOP ACCOLADES

15. BRAND INFORMATION BRAND HISTORY FEATURES AND BENEFITS COMPETITIVE SET
Amador county was first planted in 1856 by Italian pioneers during California’s Gold Rush. They saw a boom in wineries over the next few decades, first to satisfy the thirst of miners and later to make a living after the mines ran dry.
Located in Shenandoah Valley in the Sierra Foothills, Terra d’ Oro was the first post–prohibition winery to open in Amador County.
Italian for “Land of Gold,” Terra d’ Oro was founded by Cary Gott in 1973 and purchased by the Trinchero family in 1988.
Committed to honoring the heritage of Amador County with robust Zinfandels, Barberas, and traditional Italian varietals.
FEATURES AND BENEFITS
The climate, elevation, and rocky, iron rich soils of Amador county allow for traditional Italian varietals to thrive here.
Terra d’ Oro winery utilizes sustainable farming practices and Integrated Pest Management (IPM) in much of our 400 acres of vineyards.
Vines are rooted in shallow topsoil above rocky granite hardpan on a series of gentle slopes between 1,300 and 1,600 feet in elevation.
Handcrafted, food–friendly wines full of character and intensity, perfectly capturing the essence and history of this unique area.
COMPETITIVE SET
Renwood, 7 Deadly Zins, St. Francis, Scott Harvey, Ridge, Klinker Brick, Pine Ridge, Turley

16. KEY SELLING POINTS Chenin Blanc/ Viognier: v2016 Moscato: v2016
Handpicked Chenin Blanc grapes from the Clarksberg appellation in the Sacramento Delta, an ideal region for this variety with rich soils and maritime influence. The Viognier is from our Voteau Vineyard in Amador County and with high elevation, warm days and cool nights, intense varietal character is brought to the fruit.
Grapes are gently pressed to minimize extraction of undesirable astringency and color from skin and seeds, then stainless steel fermented at low temperatures to maintain bright, clean fruit flavors. Aromas of tropical fruit, mango, apricot, palate of grapefruit, citrus and pineapple. Well–balanced, clean acidity and crisp.
v.2015: 90 pts. “Editors’ Choice” Wine Enthusiast
CHENIN BLANC
& VIOGNIER
Handpicked from the Artois Vineyard in Northern Sacramento Valley. A combination of well–drained, sandy soil and steep hillside plantings stresses the vines just enough to ensure a light crop of ripe, intensely perfumed fruit.
Grapes are destemmed and crushed into stainless steel tanks and left overnight before pressing. This “cap and drain” method allows for extended skin contact resulting in increased varietal intensity, 70% of the juice is inoculated with yeast. The rest is left unfermented at cool temperatures, then blended back in creating a bright, clean, balanced, sweet blend. Lemon curd, apricots, peaches, floral notes of honeysuckle, clean citrus.
MOSCATO
Grapes are pulled from the Clarksburg appellation spanning three counties in the Sacramento Valley. The vineyard borders the Sacramento Delta and ushers in cooling breezes from the San Francisco Bay creating the right amount of maritime influence allowing the grapes to develop depth of flavor and structure.
Hand harvested in the cool morning to preserve flavor and acidity. Gently pressed and immediately fermented in stainless steel at low temperatures for more than 30 days to develop the variety’s bright, clean fruit character. Cut pear, citrus blossom, ripe pear and citrus.
Chenin Blanc/ Viognier: v2016
Moscato: v2016
Pinot Grigio: v2016
Amador Zin: v2015
PINOT GRIGIO
Hand selected grapes from vineyards around Amador County with shallow topsoils, granite hardpan, hot days and cool summer nights make a remarkable environment for the winery’s flagship wine. Head–trained and spur pruned, the vineyards receive optimal sunlight and deliver a controlled crop.
Hand–picked and cold–soaked for three days allows flavors, color, and aromas to be extracted. After a gentle tank pressing, the wine is aged in a combination of French, American, and Hungarian oak (25% new) for 14 months. Subtle caramel notes, clove, allspice, cinnamon, red currant, red raspberry and ripe plum.
v.2015: 91 pts. “Editors’ Choice” Wine Enthusiast
AMADOR ZINFANDEL

17. KEY SELLING POINTS Deaver Zin: v2015 Barbera: v2015
One of the original Zinfandel plantings in Amador County planted during the 1800’s. A 20 acre shallow and rocky lot consisting of 131 year old vines that continues to grow deeper into the soil and vigorously pull nutrients from multiple soil layers, producing larger quantities of highly concentrated, complex fruit.
The older, lesser yielding vines are gently pressed and destemmed and yeast strains are carefully selected and pump over techniques are designed to extract flavor and character. The wine is aged 16 months in premium French and American oak (30% new). Aromas of clove, allspice, cracked white pepper, layers of ripe blackberry, plum, cinnamon, briary tannins and baked spice, balanced power.
v.2015: 93 pts. Zinfandel Advocates and Producers
v.2014: 91 pts. Wine Enthusiast
ZINFANDEL
DEAVER VINEYARD
Widely planted throughout California, Amador County Barbera is exposed to much sunlight and yields an elegant wine with layers of fruit and spice.
Fermented in stainless steel tanks and underwent two weeks of pump overs to extract maximum color and flavor. Aged 14 months in French oak barrels (30% new), giving the wine well integrated, toasty oak aromas and sweet vanilla and butterscotch notes. Dark cherries, pomegranate, ripe cherries, cola, bright red fruit, firm tannin, savory finish.
v.2014: “Recommended Barbera Producer” Wine Enthusiast
v.2014: “Recommended New World Red” Sunset Magazine
BARBERA
Handpicked from our own twelve acres of Petite Sirah vineyards at Burke Ranch in Amador County producing concentrated fruit with exceptional quality.
Usually one of the last varieties to ripen, these grapes were de–stemmed and partially crushed, leaving whole berries for stainless steel tank fermentation. Daily pump overs to enhance extraction of vivid color, flavor, and aroma. Aged in French, American, Hungarian oak (30% new) for 14 months. Blueberry, pastry, coffee, raw steak, vanilla, blackberry and smoke with flavors of plum and vanilla.
v.2013: 91 pts. ‘Editors’ Choice” Wine Enthusiast
Deaver Zin: v2015
Barbera: v2015
Petite Sirah: v2015
Port: NV
PETITE SIRAH
Grapes are sourced from the rolling foothills of Amador County. This wine is a combination of vintages of late harvested grapes and is the last project of harvest as the grapes’ sugar levels rise and the acid levels slowly fall, creating a sumptuous, sweet wine.
Zinfandel grapes are crushed and de–stemmed, and the must is inoculated and fermented in stainless steel tanks. Once a carefully selected sugar level is reached, the wine is fortified with un–aged brandy and the high alcohol stops the fermentation and helps to extract further flavor from the skins. The residual sugar gives the wine a sweet edge. The “Solera” style is used to age the wine and the newest vintage is blended with several previous vintages. Aged in a combination of French, American, and Hungarian oak. Aromas of raisined berry fruit, candied dates, caramel, dark chocolate, orange peel, flavors of cocoa, toffee, raisin, coffee.
93 pts. “Editors’ Choice” Wine Enthusiast
ZINFANDEL PORT

18. BRAND INFORMATION BRAND HISTORY FEATURES AND BENEFITS COMPETITIVE SET
The Trinchero family is one of Napa’s pioneering winemaking families, settling in Napa in 1948.
Trinchero Napa Valley is the only brand in the portfolio to carry the family name, and represents the pinnacle of the portfolio.
Estate designation is a key point of difference in a sea of Napa Cabernets, and underscores the family’s commitment to growing the best wine possible.
Family owns over 200+ acres spanning pedigree appellations across Napa Valley: Calistoga, St. Helena, Mt. Veeder and Atlas Peak.
The winery in St. Helena was completed in The tasting room was completed in 2016 and has received rave reviews from both wine and architecture critics.
The wines have received incredible praise from the top critics, including over 60, 90+ scores.
FEATURES AND BENEFITS
Small–lot luxury wines from sustainably farmed, estate vineyards in Napa Valley’s most coveted appellations ensures incredible consistency vintage to vintage.
Estate sourcing allows us to cultivate terroir–driven wines that tell the story of their vineyard origin.
Our wines communicate our family story and pay tribute to three generations of growing and winemaking expertise.
COMPETITIVE SET
Caymus, Silver Oak, Beringer Reserve, Joseph Phelps, Nickel & Nickel, Duckhorn, Beaulieu Vineyards, Quintessa

19. KEY SELLING POINTS Sauvignon Blanc: 2016 Mario’s: 2013 Forte Red: 2013
Named to honor Mario Trinchero’s wife, Mary’s Vineyard was the very first vineyard purchased by the Trinchero family in 1980, and holds significant sentimental value.
Warm–climate, single–vineyard Sauvignon Blanc from the family’s 14 acre estate in Calistoga.
100% stainless steel fermented and aged.
Tropical character and bright with a nice round mid-palate.
MARY’S SAUVIGNON BLANC
NAPA VALLEY
Tribute to the strength and determination of Mario Trinchero, who came to the Napa Valley with his family in to realize the American dream.
Sustainably sourced from two of the family’s estate vineyards situated in the coveted St. Helena AVA.
18 months, 100% French oak (75% new).
Opulent fruit, fleshy mid–palate due to its valley floor origins, velvety tannins with elegant structure.
v.2013: 91pts. Wine Spectator
v.2012: 91pts. and “Cellar Selection” Wine Enthusiast
MARIO’S CABERNET SAUVIGNON
NAPA VALLEY
Pays homage to the fortitude and perseverance of the Trinchero family, who for three generations have been making wine in the Napa Valley.
Napa Valley–style Bordeaux blend from prime estate vineyards with layers of rich fruit flavors and soft, sweet tannins.
Malbec–based, a rarity in Napa Valley (and if we were not family owned, would not make financial sense).
20 months, 100% French oak (60% new).
v.2013: 93+pts. Wine Advocate
v.2012: 91pts. Wine Enthusiast
FORTE RED WINE
NAPA VALLEY
Sauvignon Blanc: 2016
Mario’s: 2013
Forte Red: 2013
BRV: 2012
The pinnacle of the portfolio and a fitting tribute to the second generation of the Trinchero family—Bob, Roger and Vera—BRV brings together two of the family’s mountain estate vineyards, Haystack and Cloud’s Nest, from Napa Valley’s most esteemed mountain appellations, Atlas Peak and Mt. Veeder.
18 months, 100% French oak (75% new).
Powerful structure, driven by mountain fruit with firm tannins and depth.
v.2012: 90pts. Wine Advocate
v.2012: 93 pts. James Suckling
BRV CABERNET SAUVIGNON
NAPA VALLEY
91 pts. – 2013 Mario’s Cabernet Sauvignon, Wine Spectator
93+ pts. – 2013 Forte Red Wine, Wine Advocate
TOP ACCOLADES

20. BRAND INFORMATION BRAND HISTORY FEATURES AND BENEFITS COMPETITIVE SET
Launched in 2008 by industry veteran, Karen Cakebread.
Ziata was named in honor of her mother, Mary Annuziata.
Small–lot, high quality wines from Napa Valley and Sonoma County.
Karen partnered with Trinchero Family Estates in early 2016 and continues to be involved in all aspects of the business.
Winemaker Jennifer Williams is a highly regarded Napa Valley Consultant who used to be the winemaker at Spottswoode Winery.
FEATURES AND BENEFITS
Small, boutique brand that built its success through Karen in top–tier restaurants, specialty wine shops and priority mailing lists.
Exceptional quality and distinct small–production wines.
Unique package and memorable name with an authentic story and relentless focus on vineyard sourcing and winemaking.
COMPETITIVE SET
Hall, Spotteswoode, Kosta Browne, Paul Hobbs, Robert Sininsky

21. KEY SELLING POINTS Sauvignon Blanc: v2016 Mia Madre Red: v2014
Fruit pulled from a handful of vineyards spanning the length of Napa Valley as well as a cool–climate vineyard in Sonoma. Includes two warmer sites in Calistoga and a cooler site in Carneros creating depth and complexity.
Cooler vines ripen slowly, preserving natural acidity and fruit flavor while warmer sites lend layers of stone fruit and tropical notes — Clones 1, 276, and Sauvignon Musque.
Fermented and aged in neutral French oak (66%) and stainless steel barrels (16%), aged sur lie for 6 months. Small percentage of new French oak (18%) provided a hint of spice on the finish, weekly stirring created round, mouth–filling texture, perfumed nose of sweet clover, lemongrass, fruit filled palate of lemon, ripe stone fruit, tropical papaya. Fresh acidity, rich mouthfeel.
v.2016: 90pts. Wine Spectator
v.2015: 91pts. Wine Enthusiast
SAUVIGNON BLANC
Napa Valley Red Wine that pays a tribute to Karen’s mother. 28% Cabernet Sauvignon, 60.7% Malbec, 9.8% Cabernet Franc, 1.5% Petite Verdot.
Malbec from Farella Vineyard at foothills of Vaca Mountain range in Coombsville produced aromatics. Volcanic soils at McGah Vineyard in Rutherford produced rich Cabernet Sauvignon with cherry flavor. Cabernet Franc came from Kuleto Vineyard, a high elevation site in Napa Valley to add intensity and structure. Petite Verdot came from the Viña Esperaza Vineyard adding complexity and minerality.
Stainless steel fermented, aged 21 months in French oak. Floral aromas of fresh violets, blooming lavender, spiced bouquet of cinnamon and vanilla bean, underscored by ripe black cherry, blackberry. Dark, brooding palate, notes of coffee and supple leather, hints of chocolate, long, textured finish.
v.2013: 92pts. Wine Enthusiast
v.2013: 90pts. Wine Spectator
MIA MADRE
Sauvignon Blanc: v2016
Mia Madre Red: v2014
Pinot Noir: v2014
Sourced from the Chenoweth Vineyard located in Green Valley, the most desired sub–region of the Russian River Valley with hot sunny days and cool, foggy nights allow for balanced sugar and acidity development. Comprised of 30 acres divided into unique blocks based on different microclimates and planted with a specifically selected clone for that site. This vintage includes; 115, 23 and 37 clones.
Whole cluster, stainless steel fermentation and aged in French oak (40% new). Aromas of green tea leaves, marmalade, clove, black pepper, cherry fruit, spice–driven, lavender scented linen and sea breeze, notes of salted caramel, dried herb and graham flour.
v.2014: 92+ pts. Wine Advocate
v.2014: 91 pts. Wine Enthusiast
v. 2013: 92pts.Wine Enthusiast
PINOT NOIR
92+pts. – 2014 Pinot Noir, Wine Advocate
91 pts. – 2014 Pinot Noir, Wine Enthusiast
90 pts. – 2016 Sauvignon Blanc, Wine Spectator
TOP ACCOLADES