1. Brand Mobility Web Site Makeover
January 2013

2. Sites that inspire us Shift (https://shift.com/)
Spruce (
Theory Design (
Radoor & co (
ZenDesk (
GetAmbassador (
Wildfire (
Get Satisfaction (
Confidential - Brand Mobility LLC

3. Design requirements Responsive design
Site renders properly on desktop, tablet, mobile
Clean, crisp, and modern
Bright, vibrant, colorful
Big, modern type and buttons
Sophisticated design elements
Confidential - Brand Mobility LLC

4. Site navigation 2 SCREENS TO DESIGN 1. HOMEPAGE 2. INSIDE PAGES 1 Home
Company
About
Team
Careers
3 INSIDE PAGES 3
Operators
Brands
Startups
Customers
3 INSIDE PAGES 4
Services
Innovation Development Program
App development
Social innovation
3 INSIDE PAGES 5
Contact
Contact (Address, Phone, )
1 INSIDE PAGE

5. The next page has an initial design concept.
We are not wedded to this design; it is just a starting point to provide a general sense of direction.
We are seeking a truly inspired design that takes the site to the next level.

6. See our operator solutions
Home
About
Clients
Services
Contact
This is our current logo
Operators
Brands
Startups
Innovative products and services that help brands flourish in a “mobile-first” world
See our operator solutions
Rotating pictures – see next few pages for content that would go in this part
Brand Mobility helps operators keep up with the rapid pace of innovation in Silicon Valley and beyond
Learn more
We work with our partners to
Innovate
to succeed in mobile
Create
compelling mobile experiences
Engage
consumers with cutting-edge marketing
GRAPHIC
GRAPHIC
GRAPHIC
Learn more
Learn more
Learn more
Graphic: Gear cogs (thinking)
Learn more: 4A. Innovation Development Program
Graphic: Tools (building)
Learn more: 4B. App development
Graphic: People (engaging)
Learn more: 4C. Social Innovation

7. Carousel items 1, 2
Enabling brands to flourish in a “mobile-first” world
Picture: White-board brainstorming
Learn more: 3B. Clients > Brands
We help brands develop innovative strategies for succeeding in mobile
Learn more
Enabling brands to flourish in a “mobile-first” world
Picture: AAA Roadside App
Links to 4B. Services > App development
We create apps that solve real-world problems
Learn more

8. Carousel items 3, 4
Enabling brands to flourish in a “mobile-first” world
Picture: Something indicative of Silicon Valley innovation
Learn more: 3A. Solutions > Operators
We help mobile operators keep up with the rapid pace of innovation in Silicon Valley and beyond
Learn more
Enabling brands to flourish in a “mobile-first” world
Picture: AppLuvr Mobile App Install Ad
Links to 4C. Services > Social innovation
We develop and manage cutting-edge social marketing strategies that maximize ROI
Learn more

9. Carousel items 5 (BACKUP OPTION)
Enabling brands to flourish in a “mobile-first” world
Picture: AppLuvr screenshot
Learn more: 3A. Solutions > Operators
We help mobile operators merchandise apps
Learn more

10. 2A. Company > About
Headquartered in San Francisco with offices in Chicago and Bangalore, Brand Mobility is an international team of designers, developers, product managers, marketers, and strategists that help leading brands fully harness the power of mobile. When Brand Mobility was founded in 2007, it was the dark ages of mobile— smartphones were a rarity, and few consumers had ever downloaded an app. The era of the smartphone has since exploded, and we have led brands and mobile operators to success in this new world of consumer and business opportunity. As the worlds of social and mobile collided, we expanded our breadth of capabilities to include social app development and marketing. Today, we partner with our clients to build and deliver breakthrough mobile and social experiences to their customers. Our core services includes innovation planning, mobile and social app development, and management of cutting-edge product and service marketing.
Confidential - Brand Mobility LLC

11. 2B. Company > Leadership (1 of 2)
Dave Whetstone
Previous: AirTouch (Verizon), Virgin Mobile USA, MobiTV, WebEx, Bain Consulting
Dave is the founder and managing partner of Brand Mobility.  He brings a broad perspective on mobile, having worked for wireless operators, MVNOs, application developers and brands over a 20-year career in the industry. Dave was a founder and CMO of Virgin Mobile, the first MVNO in the United States, leading the company¹s strategy, distribution and product creation. He was the CMO of Idetic (later renamed MobiTV), transitioning the company from being a technology licensor into a mobile television company. He¹s also had executive roles at WebEx and a lengthy career at AirTouch Communications (which was purchased by Vodafone in 1999, and in the US is now part of Verizon Wireless).  Dave has a B.S. from the University of Illinois and an MBA from the University of Michigan.
DW_bio.jpg
Rob Gray
Previous: Visage Mobile, Peek, Mobile ESPN, Disney Mobile, Virgin Mobile USA
Rob has worked with many of the leading brands in wireless over a 16 year career in mobile communications. Most recently, he was a co-founder and SVP of Marketing at Peek, an innovative mobile device and service provider. Previously, Rob was VP of Marketing at Visage Mobile, where he worked with Disney, MobileESPN and other partners to create innovative wireless service models. Rob was also a founder of Virgin Mobile USA where he was head of consumer marketing at Virgin Mobile USA, leading the overall product creation for Virgin’s entry into the prepaid wireless market. He has a BA from UCLA and MBA from the University of California, Berkeley.
RG_bio.jpg
Confidential - Brand Mobility LLC

12. 2B. Company > Leadership (2 of 2)
Vivek Raghavan
Previous: Zephyr, Visage Mobile, Disney Mobile, Mobile ESPN, Embarq
Vivek has 14 years of mobile product management and technology development experience. He has done pioneering work in the areas of relevant search and mobile platform infrastructure, resulting in several patents. Vivek co-founded and was CTO at Zephyr, an enterprise software testing company. Subsequently, he was VP of Technology at Visage Mobile, leading the product team that built and launched multiple mobile operators on a common infrastructure, including Disney Mobile, MobileESPN and Embarq. He has a BS and MS in Computer Science. MBA from joint program of Columbia University and University of California, Berkeley.
VR_bio.jpg
Alberto Moriondo
Previous: Tribal Tech, Motorola, Lucent Technologies, Andersen Consulting
Alberto has over 24 years of strategy, product marketing and business development experience, including 12 years connecting brands and consumers through mobile devices and interactive marketing programs. Hired by Motorola to incubate and lead the global mobile content and applications business. Partnered with multiple operators to drive over one billion dollars in mobile-based sales for the entertainment industry. Co-founder of Tribal Technologies, a Silicon Valley mobile marketing and analytics platform start-up. Alberto has an MBA from The Wharton School of Business.
AM_bio.jpg
Confidential - Brand Mobility LLC

13. 2B. Company > Leadership (3 of 3)
Brian Theisen
Previous: Facebook, Google, Boston Consulting Group
Brian is a seasoned expert in mobile and social. He most recently spent two years leading monetization and mobile business development teams at Facebook, forging strategic partnerships with global retailers, operators, and OEMs. Previously Brian was a Project Leader at the Boston Consulting Group where he spent six years leading a diverse set of major strategic initiatives for global brands. He has also worked in business analytics at Google. BS from the Massachusetts Institute of Technology (MIT) and MBA from the Stanford Graduate School of Business.
BT_bio.jpg
Confidential - Brand Mobility LLC

14. 2C. Company > Careers Join Us
We’re always looking for great people to join our team. Please reach out if you have demonstrated creative vision and instinct and a passion for mobile and social innovation.
We’re always seeking talented new designers, developers, and marketers for short or long-term engagements.
Say hello at
Confidential - Brand Mobility LLC

15. 3A. Solutions > Mobile Operators
Customized Innovation Programs
Our constant outreach to VCs and start ups exposes us to hundreds of early-stage companies and emerging mobile trends.
Based on a rigorous filtering process, we surface the right companies and ideas to meet our clients’ specific innovation needs.
Product Design and Development
Often carriers have great core platforms, but they haven’t spent enough time designing a great consumer experiences. That’s where we come in.
We balance carrier reliability with the innovation that comes from a start up
Social App Merchandising
Our AppLuvr platform enables carriers to maintain a meaningful role in merchandising apps by leveraging the recommendations that matter most to their customers – those from friends.
Enables sending of apps across carriers, devices and operating systems
Facebook Marketing Performance Optimization
As a Preferred Marketing Developer of Facebook, we understand how to best engage consumers in a social context through advertising and through carrier Facebook Applications
Strengthening Carriers’ Role in the Ecosystem
Given the dramatic changes in the last couple years, mobile operators are sorting through the role that they play in the new ecosystem. We help operators sort through this complex effort, based on our deep knowledge of the new players in the ecosystem.
In some cases, carriers find that interoperability helps strengthen their role with consumers and we play a role in developing these capabilities.
Confidential - Brand Mobility LLC

16. 3B. Solutions > Brands
Mobile Strategy
Creating great products starts with having the right strategy. We usually start an engagement by assessing how mobile and social capabilities can drive the specific business goals of our clients.
We make an effort to transfer mobile knowledge so that clients build internal expertise.
Tailored Innovation Programs
Based on specific priorities of our customers, we surface early stage companies that address their specific needs for innovation. In some cases, we provide the integration services to incorporate the start up’s capabilities into the brand’s own applications.
Product Design and Development
The right mobile applications need to engage users both initially and on an ongoing basis. This involves creating a compelling user experience and providing users with ongoing reasons to return.
Of course we build native Android and iOS apps along with great web applications. Our specialty is mobile apps that involve social engagement, including Facebook Apps.
Ongoing App Management and Enhancement
Some clients want to host and manage apps themselves. Others are looking for a turnkey service that includes support.
A common mistake we see is that companies launch an app and don’t spend the time to measure user behavior and look for ongoing ways to improve their app. We provide clients the tools and ongoing advice to ensure the app gets better and better.
Confidential - Brand Mobility LLC

17. 3B. Solutions > Startups
Customized Innovation Programs
Our constant outreach to VCs and start ups exposes us to hundreds of early-stage companies and emerging mobile trends.
Based on a rigorous filtering process, we surface the right companies and ideas to meet our clients’ specific innovation needs.
Confidential - Brand Mobility LLC

18. 4A. Services > Innovation Development Program
Brand Mobility works with partners to identify new technologies and partnership opportunities through its Innovation Development Program. Key services and activities include:
Innovation strategy definition working closely with key client senior management
Program definition, staffing and execution
Liaison with venture capital, angel investor and incubator community (Silicon Valley, Seattle, NYC, Boston)
Funnel management working with client and external stakeholders
Identify & help negotiate on-boarding partnerships with selected companies/start-ups
Innovation Process & Methodology
Sourcing
Focus on Discovery
Screening
Surfacing
Focus on Introduction
Demo
Day
Shepherding
Focus on Execution
Focus on Evaluation
200+ 50 20
5-8
© 2013 Brand Mobility, LLC I Proprietary & Confidential

19. 4B. Services > Mobile app development (I)
Brand Mobility brings deep experience in Android, iOS, and mobile web application development for phones and tablets.
Delivers personal app recommendations
Connects users to their friends for app sharing
Utilizes social networks for app discovery and viral distribution
Provides a compelling merchandising tool for carriers 1 4 3 2
AppLuvr is a cross-carrier, social-centric app discovery tool that allows users to see and share apps with their friends
© 2013 Brand Mobility, LLC I Proprietary & Confidential

20. 4B. Services > Mobile app development (II)
AAA Roadside
Brand Mobility developed “AAA Roadside,” a native Android and iOS app that serves as AAA’s flagship mobile experience. Key features include
A simple mobile registration process
Use of native capabilities such as camera and GPS
APIs for use in future mobile app development, supporting such services as member validation, AAA card display, and club assignment
Integration with AAA tow truck dispatch, leveraging GPS coordinates
Integration with AAA Discount Repair Center database as well as Hertz rental car booking
AAA Roadside
© 2013 Brand Mobility, LLC I Proprietary & Confidential

21. 4C. Services > Social innovation
Brand Mobility helps its clients maximize the full potential of social marketing. Most notably, the team leverages its insider knowledge of Facebook to deliver scaled marketing impact through Facebook app development and advertising campaign management. Our unique Facebook marketing services enable our clients to reach the right consumers with the right messages at the right time.
Implement Facebook integration and sharing into mobile apps
Build and manage Facebook platform apps (web and mobile)
Apps
Guide Facebook ad strategy (web and mobile)
Launch and manage campaigns
Leverage the latest ad product and targeting capabilities
Ads
Track and optimize Facebook ad campaigns in real-time
Measure short and long-term marketing ROI
Insights

22. 5. Contact
Contact info to be added
Confidential - Brand Mobility LLC