1. Taught by the Corporate Thug$
Levels of Strategy
Taught by the Corporate Thug$

2. Introduction
Strategy is a general, not detailed plan of action, covering a long period of time, to achieve a set goal.

3. Corporate Level Strategy
Corporate level strategy occupies the highest level of strategic decision-making
Covers actions dealing with the objective of the firm, allocation of resources and coordination of strategies
The nature of strategic decisions tends to be value-oriented and less concrete than decisions at the business level.

4. NFL Team: The Redskins Corporate Level:
Owner of the Redskins Daniel Snyder
Owner of Dick Clark Productions and an investor
State mission objectives of the team to the GM: Make money
Tells him “What” needs to be done

5. Brooklyn Nets Corporate Level: Owner of Brooklyn Nets Jay-Z
Rapper, Entrepreneur, Sports Team Owner, Producer
Mission : to make money

6. Fast Five Corporate Level: Chris Morgan
Script writer of the film Fast Five
Writer and Producer

7. Juventus Soccer Team Corporate Level: Eugenio Canfari
Founder of Juventus Football Club

8. Business-Level Strategy
Integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product industries.
So what that means is that specific products within a company can obtain adequate profit that is comparable to other companies in the same market.

9. Business-Level Strategy
Selection of strategy at a business level involves knowing how the company will compete for customers in the industry.
Preemption : This is an offensive tactic used to try to eliminate weaker competition. Since this method is under anticipatory tactics, it only works as a way to keep a company in a leading position or being a leading competitor in a certain product.
Deterrence : It’s a defensive tactic that allows a company to fend itself from competitors by anticipating their moves.
Attack : It is part of an engagement tactic, which means that it is the execution of a plan. A good example is war, which is where your team would invade opponent territory.
Response : This is a more defensive engagement tactic as it used when fending off attacking competitors.

10. Example : VMware
VMware sells a successful SlideRocket unit in order to increase stock share value.

11. The Redskins Business Level: General Manager Bruce Allen
States “How” things need to be done to achieve the mission to HC
Gives directives on where the Franchise needs to go:
Get people to attend games

12. Brooklyn Nets Business Level: General manager Billy King
Oversees all Basketball Operations

13. Fast Five Business Level: Amanda Lewis
Executive Producer who manages finances and ensures people are being paid

14. Juventus Soccer Team Business Level: Massimo Carrera General Manager
Directs and manages all soccer operations

15. Strategic Business Unit
A Strategic Business Unit (SBU) is a major business area that operates with some autonomy.
Focused towards a set of products and are responsible for every strategy to be taken for those particular products.

16. Example: Apple’s iTunes!
iTunes doesn't just, it is a gateway to the iTunes Store where people can purchase music, purchase eBooks, and download applications.
It also runs on Windows, so you don’t need to own an Apple device to use it, reaches out to different customers.
Although iTunes is free, it has generated billions of dollars in revenue.

17. Functional-Level Strategy
Functional strategy guides activates within one specific area of operation.
A functional strategy is a strategy of how to implement the ideas from the corporate and business levels.
This level of strategy focuses on running the business.

18. Example: Subway Marketing Research and Development Human Resources
Accounting

19. The Redskins Functional Level: Head Coach Mike Shanahan
Takes and makes the objectives a reality in his best way
To win games needs to acquire winning players

20. Brooklyn Nets Functional Level: Head Coach P.J. Carlesimo
To draft/acquire players, to win games, to get fans to attend games

21. Fast Five Functional Level: Justin Lin Director  makes the movie
Writer, Producer, Director

22. Juventus Soccer Team Functional Level: Antonio Conte
Head Coach of Juventus
To train and scout players who have potential

23. Summary Each level of strategy is a chain
Corporate : Covers full enterprise
Business : Covers the (SBU)
Strategic Business Unit (SBU) : One division of a business
Functional : Covers a specific area of operations in a division