1. Brands, Price, Quality, False economy
Chapter 8

2. What is a brand??
Different makes of a particular product.
Examples:

3. brands Consumers normally choose a brand and stay buying that product.
E.g. Some might only buy Cadburys chocolate and not buy Nestlé

4. How does a consumer choose a brand?
A consumer will look at the following:
- Price of each brand of the product
- Quality of each brand of the product

5. Choosing a brand
Features that each brand offer with their product. (e.g. Cars- sunroof, leather seats, air-con may be available in a particular brand)
Ingredients and additives in food products

6. Choosing a brand If there is a guarantee, and the length of it.
Special offers from the manufacturers (e.g. free insurance with a new car)

7. Price Price refers to the amount of money paid for a good or a service
Consumers know the prices of products as by law, prices must be displayed in shops.

8. Quality
Quality refers to how good the product or service was for the price paid for it

9. questions Which are the best value?
(a) A box of 60 teabags costing €1.20 or a box of 120 teabags costing €1.95
(b) 10 slices of ham costing €0.80 or 15 slices costing €1.20
(c) A box of 200 tissues costing €1.40 or a box of 500 tissues for €3.50

10. False economy
What is it??

11. Jaffa Cakes

12. Did you notice a difference in taste in the..
False Economy
Did you notice a difference in taste in the..

13. What is the main factor that helps you to decide on what good to buy?

14. False economy
What is it??

15. False Economy
When a purchase seems to be cheap but in the long run, it turns out to be more expensive.

16. Examples of false economy
Deciding not to have your boiler serviced every year for €50 and as a result the boiler breaks after 3 years and it costs you €2,000 for a new one

17. Linking it to price..
Buying a 400g tin of beans for €0.80 instead of a 200g for €0.50, and then having to throw half of the contents out

18. Recap What is a brand? What is Price? What is Quality?
What is False Economy. Give an example