1. Century 21 Recruiting Adam Lerman
Adam will own creation of all notes pages
Jay to work with Robin to set up WebEx and present to RSM population
Century 21 Recruiting Adam Lerman

2. Overview New 21 Online Recruiting Tab 2008 Recruiting Campaign
Century21.com Recruiting
Army PaYS Program

3. 21 Online Recruiting Tab
We are in the process of rolling out the new 21 online recruiting tab. We will have three phases and with each phase we will introduce new materials
Phase 1- Complete
Phase 2- October
Phase 3- December

4. 21 Online Recruiting Tab
Recruiting has it’s own tab!

5. 21 Online Recruiting Tab (Phase 1)
New easier to navigate dropdown

6. Breakdown Of New Recruiting Tab
Planning Your Business/Tracking Link
Recruiting Experienced Agents Link
Recruiting New Agents Link
Retention Link
Value Package/Career Seminar Link
Training Link
Rainmaker Link
Army PaYS Program Link
Please be sure to complete the survey at the bottom of the page (it’s located on all the pages)

7. Brief Overview Categories

8. Planning your Business/Tracking
Recruiting Plan Template (phase 2)
Weekly Recruiting Tracker (phase 2)
Recruiting Contact Timeline (phase 2)
address designate to receive leads
Rainmaker
Utilizing company websites to recruit

9. Experienced Agent Link Overview
Experienced Agent Recruiting Avenues
Postcards
Letter templates
E-greetings
Drip Campaign (phase 2)-see next slide
Newsletter templates (phase 2)
Broker/Manager/Recruiter scripts (phase 3)
Experienced Agent Interview Presentation
Updated presentation with new look template and updated 2007 statistics (phase 2)
Brochures
Updated the recruiting tri fold brochure
Updating the 8-page recruiting brochure (phase 2)

10. Drip Campaign Subjects
Month
Subject
January
Healthcare
February
Brand Awareness/Global Reach
March
Lead Router
April
Spot Runner
May
National Advertising
June
Award Winning Training
July
Industry Leading Marketing Materials
August
Internet Leads
September
Technology
October
CGRN
November
21online.com
December
Local Marketing
Other
Loyalty Programs
Customer Satisfaction
Community Service

11. Experienced Agent Link Overview
Tools to assist brokers/managers/recruiters
Royalty fee calculator (helps associate understand the breakdown of how many extra sides they have to do to cover the fee- usually it’s under 1 side!!!)
Century 21 value comparison grid (Gives a quick side by side analysis of Century 21 and Brand X- Customizable to your office)
Century 21 value package worksheet (Gives the broker a detailed list of every cost and all the value of Century 21’s programs- it’s the detailed version of the comparison grid above)
Needs and wants guide (Guide to assist broker in the interview process- gaining background knowledge and asking questions)
Repositioning your business guide (Guide that helps experienced agents transition into their new Century 21 environment
FAQ Guide (Guides that helps broker answer questions and objections from associates (especially good for retention)

12. New Agent Link Overview
Avenues to recruit new agents
Guidelines and collaterals to help the brokers recruit new agents i.e. job fairs, community events, corporate outplacement, colleges, etc.
Career Seminars
Updated career seminar presentation (phase 2)
Career seminar presentation guidelines (with attendance list)
Brochures
Updated recruiting tri fold
Updating recruiting 8-page (phase 2)

13. Retention Link Tools similar to ‘Experienced Agent’ link:
Royalty Fee Calculator
FAQ Guide
Value Comparison Grid
Detailed Value Worksheet
Myth/Reality Guides
Business Benefits Program
Healthcare Benefits Package Information
Connections
Awards and Events

14. National and Local Level
2008 Recruiting Campaign
National and Local Level

15. 2008 Recruiting Campaign 21 Reasons To Join Century 21
Advertise in RIS Media and NAR (1st time in NAR Realtor magazine since a few years ago!)
Working with Marketing on local level real estate magazines (by recruiting seasonality)
Posters for offices
Broker Councils
drip campaigns

16. Century21.com Recruiting
We advertise in 3 places!
New landing page (soon to come)

17. Century21.com Recruiting
Position #1

18. Century21.com Recruiting
Position # 2
Position # 3

19. Army PaYS Program

20. Army PaYS Program
Army pays for tuition (college or real estate school)
Brokers get to work joint recruiting events with Army recruiters for free:
job fairs
high school career days
college career days
college recruiting events
technical/vocational school career & recruiting events
PaYS Soldiers will possess the Army values, warrior ethos and soldier creed.
Ongoing pipeline of leads coming into your office
Database of leads
Utilize the Army logo on marketing collaterals

21. Army PaYS Program
By logging into 21online.com, brokers can find out how to get in touch with their local Army Recruiters to attend job fairs and also receive leads from potential PaYS program participants by hitting the ‘Instructions’ link.

22. Building Your Recruiting Plan (Discussion and Information Sharing)

23. Quick and Simple Recruiting Plan
New Agents
Weekly/Bi-weekly Career Seminar (21 online)
Weekly events (colleges, job fairs, corporate outplacement, sneaker network, advertising ‘career opportunity’ ads, etc.) (21 online)
Advertising (signs, paper, flyers, etc.)
Experienced agents
Interview session (presentation and tools on 21 online)
Collect names
Bi-weekly/monthly drip campaigns (21 online)
Quarterly newsletters (21 online)
Snail mail letters (21 online)
Phone calls (21 online)

24. Quick and Simple Recruiting Plan
Retention
Build excitement with weekly contests
Posters for new recruiting campaign
Utilize retention tools (Royalty fee calculator, needs and wants guide, comparison grids, etc.) (21 online)
Continually reinforcing Century 21’s (and your offices) value package in every meeting
Century21.com and Monster.com
Accept every lead that comes to your inbox
Call back within 4 business hours
Close to a career seminar or interview

25. Something Interesting…

26. Googlebattle.com
Enter in company name
Look at the results!!

27. Googlebattle.com
Googlebattle.com is a company that measures ‘hits’ from key words on google.com.
Great tool to utilize against competition.
Easy to use: log onto the site and enter in Century 21 in one keyword area and then your competition in other keyword area.

28. Adam Lerman Director of Recruiting Programs
Thank You!
Adam Lerman
Director of Recruiting Programs