1. 2015 EXPLORE MINNESOTA COOPERATIVE ADVERTISING PROGRAM
The Explore Minnesota Tourism Cooperative Advertising Program for 2015 will be an 8-Page Insert in the March/April Issue.  New for this year the insert will consist of 3 pages of editorial coverage and the remaining pages being made up of industry partners.
The 2015 circulation for the insert will remain at the full 950,000 circulation throughout the Midwest.  The insert will be an excellent opportunity to reach new prospective travelers in and outside of Minnesota.
DATES TO REMEMBER
Issue Date: March/April 2015
On-Sale Date: March 3, 2015
Space Close: Dec. 12, 2014
Material Closing: Dec. 22, 2014
ADVERTISING RATES (NET)
Back Cover: $15,745
Full Page: $12,480
1/2 Page: $6,250
4-Inch: $2,865
ADDED VALUE
Reader Service Listing in March/April and May/June issues
Featured Destination on MidwestLivingTravel.com for ½ page or larger
MIDWEST LIVING READERS ARE ACTIVE
Activities MWL Readers Participated In (past 12 months)
Comp Index
Visited MN on any domestic trip
290
Spent 2+ nights in a hotel
137
Spent $1,000+ while on vacation
150
Shopped while on vacation
Visited a national park while on vacation
136
Played golf while on vacation
117
Fishing while on vacation
166
Backpacking/hiking wile on vacation
243
General Sightseeing while on vacation
152
Showcase your destination, lodging property, golf course or attraction with a special program designed to connect you with your best prospects – active, affluent Midwesterners that only Midwest Living can deliver.
TO RESERVE YOUR SPACE, PLEASE CONTACT: Kim Sommerfeldt
Midwest Living Account Manager P: (815) |