1. Building Success: Maryland’s Annual Report1

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3. Audience General Public Partners Legislators
MD DHCD is a state agency – combination HFA & community development
Report is a key tool for educating & updating legislators in Maryland’s General Assembly on department activities & prudent use of resources as part of lobbying efforts to ensure that department programs received level or increased funding in the state budget
Maryland DHCD is a state agency
While many of our programs are self-funded or federally-funded, 10-13% of our funding is state-appropriated 3

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5. Layout Brief program description with photos Eye-catching infographic
Created in house by our creative marketing manager
Designed to quickly tell the story (moneys invested created this impact)
Chose data points that showed the biggest impact
Success story with customized infographics
Real people who have benefitted from our programs
Geographic diversity
Longer content also available on our website with video
Collaborative effort between Communications, Marketing and Housing Economic Research Office 5

9. Project C.O.R.E.
Major Administration Initiative - City-State partnership to remove blight in Baltimore City
Infographics created for neighborhood fliers – retooled for annual report
Other infographics in report matched to this style
Tells the story of how demolitions are safe and healthy for residents – new national standards for demolition
Shows what Project C.O.R.E. will create

12. Outcomes
Level or increased funding for majority of programs in the FY2018 state budget drafted during the 2017 Maryland General Assembly session
Distributed by Outreach team at events - higher visibility and understanding of department programs for our audience
Influencing structure of future reports as we explore making the report more interactive – integrated video content, parallax scrolling, mapping tools, etc.

13. Contact Sara Luell Director of Communications
Maryland Department of Housing and Community Development
Download the annual report at