1. IBU International Student Congress'17
Attitude Study of Romanian Consumers Towards To Turkey Originated Products : The Case of Bucharest
Selami ÖZCAN
Yalova University
Kürşat ÇAPRAZ
Sakarya University
IBU International Student Congress'17
4-8 October, Skopje, Macedonia
Sponsored by IBU and InTraders Conference

2. Introduction
The study aims to clasify the attitudes of Romanian consumers against products originating from Turkey with structured interviews. In October 2016, a week-long study in Bucharest found that the sales points for consumable products were researched, with a total of 8 shopping malls in total. Unirea Shopping Center the reason of the fact that there are product shops of Turkish origin.

3. Romania…

4. .

5. Major export products of Romania (March 2009):
Machinery and mechanical appliances, electrical appliances, audio and visual appliances - Articles of common metals and ordinary metals - Clothing products of cloth, knitted and lace textiles - Means of transport - Mineral products petroleum products, coal, cement, salt, etc.) - Plastics and Products; Rubber and Products (Istanbul Chamber of Commerce, 2009).

6. Major Imported Products of Romania (March 2009):
Machinery and mechanical devices, electrical appliances, audio and video devices - Transportation vehicles - Mineral products (crude oil and petroleum products, coal, cement, salt, etc.) Articles of precious metal - Ready made garments from textiles, knitted and lace textiles - Chemical products (Istanbul Chamber of Commerce, 2009).

7. Model of Study
The main target is to obtain accurate and complete information about the target market environment. (Nakip, 2013:41). This study aimed to reveal the attitudes of people interviewed in Bucharest to the products originating from Turkey. Qualitative research method is used and the study is completed using the structured interview. The age group of participants in the study has been university students in the age group. 52 people participated in the study.

8. Results…

10. Turkish products are better than Chinese products
Turkish products are better than Chinese products. Sunt produsele turcesti mai calitative decat produsele chinezesti? /2
Turkish products are better than Romanian products. (Sunt produsele turcesti mai calitative decat produsele romanesti?)
19+20-/13

11. Which Turkish product or company do you know in Romania
Which Turkish product or company do you know in Romania? (Ce companie sau producator Turcesc cunoasteti in Romania?)
 There is no attitude towards the origin of the products since the origin of the products is not questioned. In the food industry, Turkish restaurants and dessert are first mentioned. Koton, LCW, De Facto and Penti are the best-known brands of textile products. Turkish Airlines has become the brand mentioned in the aviation sector. BEKO and Vestel are mentioned as white goods brands.

12. Conclusion and Discussions
Weakness
Strengths
*The study is pilot case study for better new studies as phd thesis and to get general idea about market.
The origin of the consumed product is not important
*The product of the decision of purchase is preferred according to its price and quality
Weakness
In order to be able to carry out this study more healthily, it is necessary to reach more people and get the opinions of the people providing income outside the students. It should be conduct with more people.

13. *General appearance price is preferred,
Opportunities
Opportunities
Entering with English and Romanian trademark will be beneficial to the market for foreign investors.
*General appearance price is preferred,
*Turkish products are enough for the market as the quality.
*With almost 20 million population, it is potential market for eny exporters.
*Romania is EU country.
*Physical location is advantage for Turkish exporters
Threats
Romanian language is not veryy known in the world and there are not much courses in Turkey on it. To conduct study visa needs and travel expenses effects much.
As a result, the study will broaden horizan to new studies and i plan to widen study as PhD thesis.

14. Sponsored by IBU and InTraders Conference
ти благодарам.….
Selami ÖZCAN
Yalova University
Kürşat ÇAPRAZ
International Trade and Finanace PhD Candidate
Sponsored by IBU and InTraders Conference