1. Decentralized Affiliate Marketing Pitch Deck -- 9/22/2017

2. Problems Solutions Long term problem: Long term solution:
Affiliate networks are expensive, and their incentives aren’t aligned with those of advertisers and publishers.
Long term solution:
Foreground allows advertisers and publishers to work directly with one another through a low-cost, blockchain powered interface.
Immediate problem:
Existing affiliate tools don’t work on the new, rapidly growing Web 3.0 infrastructure.
Immediate solution:
Foreground provides marketing tools that work on both the traditional internet and the decentralized web.

3. The Foreground Product
Foreground allows cryptocurrency payments to be tied back to a user’s browser history.
Foreground automates affiliate payments and program terms via smart contracts.
Foreground forms advertiser and publisher reputations based on a 100% accurate history of payments.
This enables publishers to be paid based on cryptocurrency sales they generate (including token sales).
This removes bad incentives and slow payments that plague existing affiliate networks.
This reduces cost and allows advertisers and publishers to confidently connect based on past performance.

4. Market Validation (ICO Example)
Hundreds of millions of dollars managed by spreadsheets
2-4% of all ICO tokens created go to “bounty campaigns” managed by hundreds of google sheets. These campaigns are meant to encourage social involvement for ICOs.
Foreground consolidates this effort, rewarding participants for social activity that results in sales. Foreground also centralizes affiliate offers, enhancing discoverability.
Real-life bounty management spreadsheet
Foreground promotion management screen
Example 1
Example 2

5. Business Model 5% fee on transaction value, regardless of commission
Strong network effect
Low operating costs
Product creates a market for secondary services
5% fee on transaction value, regardless of commission

6. ICO Affiliate Programs Adoption Strategy Cryptocurrency Services
$3+ Billion Sales,
Immediately
Addressable
ICO Affiliate Programs
Adoption Strategy
(ERC-20 Token Sales; Integrations with ICO platforms)
From the crypto space to mainstream in three steps
Rapid Growth,
Immediately
Addressable
Cryptocurrency Services
(Exchanges, Hardware Wallet Retailers, Crypto marketing, etc...)
$7+ Billion,
Disruptable
Global Affiliate Market
(Technology, Sports, Fashion, Home Goods, etc…)

7. Foreground Milestones A quick path to revenue May 2017 January 2018
November 2017
Presentation of MVP to Chicago Ethereum Meetup
Product Launch (public beta)
Expected Token Sale
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Jan
Feb
Mar
Apr
August 2017
October 2017
February 2018
Version 1.0 of Smart Contracts Finished
Launch of Foreground Alpha
Revenue

8. A Joke
Question: What do you get when you cross a Mafia Don with a crypto engineer?
Answer: An offer you can't understand.
-- Source unknown

9. The DEAL Token Token Distribution Symbol: DEAL
675,675 maximum total supply
500,000 offered to the public
Structured as a coupon with a known face value
1 DEAL token = 80% off Foreground Fees up to 0.5 ETH
Meant to incentivize early advertisers
Coupon is denominated in Ether (and therefore related to its price)

10. The Team Rick Feiner Shane van Coller Sergey Ilin Evan Roth
Backed by the Blockchain Incubation and Consulting practice of Productive Edge, a world class digital transformation consultancy in downtown Chicago.
Rick Feiner
Shane van Coller
Sergey Ilin
Evan Roth
Michael Grandy
Founder and CEO
Technical Architect
Technical Architect
Technical Advisor
Designer

11. Detailed Token Summary
More Info
Website
Whitepaper
Detailed Token Summary