1. Mobile Telephony in 10 CEE Countries
Spring 2007
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2. Survey Specifications
Subject
Type of study
Sample
No. of Interviews
Fieldwork
Mobile Telephony in 11 CEE countries – calling, SMS and MMS
Quantitative multinational survey
Age 15+, representative of national populations, weighted
1000 per country
January – February 2007

3. Involved Countries Austria Bulgaria Croatia Czech Republic Hungary
Romania
Russia
Slovakia
Slovenia
Ukraine
Serbia

4. Comparing the Countries

5. How Many of Us Do Have a Mobile Phone?
The chart shows percentage of owners of at least one mobile phone in particular countries
Base: whole population, 15+, weighted sample, N=1000 per country

6. How Many Mobile Phones Do We Own?
Base: whole population, 15+, weighted sample, N=1000 per country

7. Sending SMS and MMS At Least Once a Day
Base: mobile phone users, 15+, weighted sample

8. How Many SMS Do We Send a Day on Average?
Base:
Mobile phone users, 15+, weighted sample
Respondents sending at least one message a day

9. How Many MMS Do We Send a Day on Average?
Base:
Mobile phone users, 15+, weighted sample
Respondents sending at least one message a day

10. Do We Expect to Be Calling More in the Future?
Ukraine
Bulgaria
Russia
Slovakia
Czech
Croatia
Romania
Serbia
Slovenia
Austria
Hungary

11. Do We Expect to Be Sending More SMS in the Future?
Ukraine
Russia
Slovakia
Croatia
Bulgaria
Romania
Czech
Serbia
Slovenia
Austria
Hungary

12. Do We Expect to Be Sending More MMS in the Future?
Slovakia
Ukraine
Russia
Serbia
Austria
Slovenia
Croatia
Hungary
Romania
Bulgaria
Czech