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Vesselin Angelov 13.12.2012 Structure of Online vs. Total population in Macedonia.

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Presentation on theme: "Vesselin Angelov 13.12.2012 Structure of Online vs. Total population in Macedonia."— Presentation transcript:

1 Vesselin Angelov 13.12.2012 Structure of Online vs. Total population in Macedonia

2 , JIC Standard: Poland, Bulgaria, Czech Republic, Slovakia, Hungary, Serbia, Slovenia, Turkey, Israel, Denmark, Ukraine, Belarus, Moldova, Serbia De facto currency: Lithuania, Latvia, Estonia, Bosnia, Croatia Start-up: Russia, MENA (UAE, KSI, Egypt, Lebanon, Jordan, Syria, Kuwait, Morocco, Tunisia), Macedonia Online audience measurement

3 Online penetration: where is Macedonia in the CEE region? 55% online penetration in Macedonia Source:of data: Macedonia: BRIMA DOO - Skopje Estonia: Turu-uuringute AS; Lithuania: SKDS; Czech Republic: Mediaresearch; Latvia: RAIT; Slovenia: Valicon; Bulgaria: Synovate; Slovakia: Mediaresearch; Hungary: gemius/Ipsos Fusion Data; Poland: Megapanel PBI/Gemius & netTrack Millward Brown; Croatia: Valicon; Belarus: Factum Bel; Russia: FOM; Turkey: Ipsos KMG - Gemius SA: Internet Audience Measurement, 2011-12; Ukraine: gfk, [age groups - CEE:15+; Lithuania: 15- 74; Bulgaria: 15-69; Slovakia: 14+; Croatia: 12+; Belarus: 16+; Russia 18+; Romania: 14-64; Ukraine: 14+]

4 Macedonia: Gender of the online population Considerable difference which is not typical of any of the countries in CEE region Source: BRIMA DOO - Skopje

5 Macedonia: Age groups Source: BRIMA DOO - Skopje

6 Macedonia: Education Source: BRIMA DOO - Skopje

7 Macedonia: Nationalities and Religions Source: BRIMA DOO - Skopje

8 Macedonia: Working status Employed full time + Students: 60% of online users 40% of population Source: BRIMA DOO - Skopje

9 Macedonia: Income Source: BRIMA DOO - Skopje

10 Online adspends as % of total Source of data: IAB Europe/IHS Screen Digest/Warc, Ukrainian Advertisement Coalition, TNS LT, 2010

11 Online adspends (m €/ 2009-2010 change) Bulgaria € 24 mln. online adspends ( 7.3 mln. population – € 393 average wage) Romania € 17 mln. online adspends ( 21.4 mln. population – € 464 average wage) Source of data: IAB Europe: ADEX 2010. European Online Advertising Expenditure; Ukrainian Advertisement Coalition; Why ???

12 Join us @: Facebook.com/GemiusGroup Twitter.com/Gemius Slideshare.net/Gemius_com YouTube.com/wwwGemiusCom Thank you! Vesselin Angelov contact@gemius.mk

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