1. Text, tone, audience, purpose
TTAP
Text, tone, audience, purpose

2. ‘Text’ = Written or printed work
What do we mean by ‘text’?
‘Text’ = Written or printed work
Where ever you see ‘writing’, this is ‘text’

3. emails letters books magazines newspapers leaflets posters speeches
Text
We see text on ……….. s
letters
books
magazines
newspapers
leaflets
posters
speeches
Web-pages

4. coke cans bus tickets shop signs CDs e-mails shop doors beer mats
Text
We see text on ….
coke cans
bus tickets
shop signs
CDs s
shop doors
beer mats
adverts
and many, many more places……………….

5. formal informal Audience and tone
We write to suit to whom we are writing and what we are writing
formal
informal
Think about what is meant by these words……

6. Purpose information description persuasion entertainment directions
Why do we have different types of text?
We write and read for different purposes
information
description
persuasion
entertainment
directions
instructions

7. You will write in a different tone according to whom you are writing
Audience and tone
Whoever reads your text is the audience.
You will write in a different tone according to whom you are writing

8. Instructions Purpose When do you read or write instructions?
Do you know about the imperative verb?
Discuss the use of imagery as an aid to understanding the text

9. Purpose Directions Are directions different to instructions?
Do we use different language?
Discuss the use of imagery as an aid to understanding the text

10. Purpose Persuade Where do you see the commonest types of persuasion?
We use particular language devices to persuade. Can you list at least 8 and describe how we use them?

11. Purpose Entertain Comic strips Horoscopes TV Listings Books
Magazines/hobby books/fanzines
Programmes/concerts/theatre
Puzzle books and games

12. Purpose Describe Where might it be useful to use descriptive text?
Classified ad
Selling your house
Holiday brochure
Find examples of these and compare them. Does the language influence the reader?
Could it also be persuasive? Informative?

13. Purpose Describe Descriptions are also used in fiction.
What is their purpose?
To give a better ‘picture’ of the place/person being described
To give all readers a similar picture in their mind
To add interest for the reader