1. Unit 3: Persuasion
“Saying what we think gives a wider range of conversation than saying what we know.” ~Cullen Hightower

2. What is Persuasion?
Persuasive text moves readers or listeners to a belief, position, or course of action.
It’s purpose is to not only inform, but convince a reader or listener to a belief, position, or course of action.

3. Where is Persuasion? Bumper stickers Movies Poems Songs Logos Speeches
All around us…
Bumper stickers
Movies
Songs
Speeches
Letters
Poems
Logos
Billboards
Commercials
Etcetera…

4. Examples of Persuasion Bumper Stickers

5. Examples of Persuasion
Movies

6. Examples of Persuasion Songs
You may say that I'm a dreamer But I'm not the only one I hope someday you'll join us And the world will be as one Imagine no possessions I wonder if you can No need for greed or hunger A brotherhood of man Imagine all the people Sharing all the world
~John Lennon
Imagine there's no Heaven It's easy if you try No hell below us Above us only sky Imagine all the people Living for today Imagine there's no countries It isn't hard to do Nothing to kill or die for And no religion too Imagine all the people Living life in peace
Listen Here 

7. Examples of Persuasion Speeches
Let us not wallow in the valley of despair, I say to you today, my friends.
And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream.
I have a dream that one day this nation will rise up and live out the true meaning of its creed: "We hold these truths to be self-evident, that all men are created equal."

8. Examples of Persuasion Billboards

9. Commercial Response On the right side:
What is this ad telling us about the product?
In what way is it appealing to the audience?
Do you think this is an effective advertisement?

10. Reflection on Obama Speech
What was powerful about this speech?
Why was he convincing?
What techniques will you use for your own speech that you saw in Obama’s speech?