1. Churches on the Digital Cloud
Sponsored by Fellowship Technologies a partner in LifeWay’s Digital Church initiative

2. Methodology
A stratified, random sample of Protestant churches were contacted. The sample was stratified by church membership with 200 completed interviews in each:
< 100 members
members
members
members
1000+ members
Interviews were conducted by telephone with the staff member most responsible for making decisions about the technology used in their church.

3. Methodology continued
Respondents were not informed the research was being conducted on behalf of LifeWay Research.
Surveys were conducted September 8-20, 2010.
The sample of 1,003 completed surveys provides 95% confidence that the sampling error does not exceed ±3.2 %.
Responses were weighted to reflect the natural size distribution of churches.

4. 40% of churches have 10 leaders or less including staff, leaders, teachers and small group leaders.
Median # of staff and leaders: 15
Mean# of staff and leaders: 22
Approximately how many leaders does your church have including church staff, ministry leaders, teachers, and small group leaders?

5. In half of all churches less than half of their leaders have access to data about their own ministry or group
Median % of staff and leaders with access to data: 42%
Mean % of staff and leaders with access to data: 52%
Approximately how many of these leaders can personally access data about their own ministry or group such as attendance, contact information, and trends?

6. 12% of churches use web-based software for church management to share information about their members and ministry
Which one of the following best describes the tools your church uses to share information about members, volunteers, and events across ministry areas or departments?

7. Differences in use of tools to share information by Size
1-49
50-99
500+
Computer-based Church Management Software
22% ce
25% ce
37% ab
32%
41% ab
Web-based software for church management
7% e
9% d
12%
18% b
20% a
Multiple software packages
15% cde
25% d
29% a
34% a
* Letters indicate column with statistically significant difference at 95% confidence interval.
Which one of the following best describes the tools your church uses to share information about members, volunteers, and events across ministry areas or departments?

8. 53% of churches indicate some of their church staff members use mobile devices to access email
What type of online activities do at least some of your church staff members conduct from mobile devices such as cell phones, blackberries, pda’s, or i-phones?

9. And, 35% of churches indicate their church staff members use mobile devices in none of these ways
What type of online activities do at least some of your church staff members conduct from mobile devices such as cell phones, blackberries, pda’s, or i-phones?

10. Differences in online activities conducted by staff members from mobile devices by Size
1-49
50-99
500+
Access
38% de
47% de
49% de
72% abce
87% abcd
Look up church attendance data or trends
4% de
8% de
10% e
18% ab
29% abc
Blog
3% de
14% e
15% e
19% ae
44% abcd
Tweet
5% de
13% e
12% e
20% ae
52% abcd
Update and respond to Facebook posts
16% bde
30% ade
28% de
44% abce
68% abcd
Access their calendar
15% bcde
32% ade
64% abcd
Access calendar for the church and church facility
11% cde
22% de
24% ade
40% abc
43% abc
Update member contact information in church management software
3% e 8% 7%
11%
18% a
None of these
52% cde
42% de
37% ade
18% abc
7% abc
* Letters indicate column with statistically significant difference at 95% confidence interval.
What type of online activities do at least some of your church staff members conduct from mobile devices such as cell phones, blackberries, pda’s, or i-phones?

11. Differences in online activities conducted by staff members from mobile devices by Location
Large City
Small City
Suburbs
Rural area
Access
69% bcd
52% a
54% a
45% a
Look up church attendance data or trends
18% 9%
11%
Blog
20%
13%
Tweet
21%
19%
12%
Update and respond to Facebook posts
39% d
31%
27% ac
Access their calendar
34%
40% d
Access calendar for the church and church facility
33% d
28% d
29% d
18% abc
Update member contact information in church management software
10% 6%
None of these
21% bcd
34% ad
33% ad
45% abc
* Letters indicate column with statistically significant difference at 95% confidence interval.
What type of online activities do at least some of your church staff members conduct from mobile devices such as cell phones, blackberries, pda’s, or i-phones?

12. Demographics of Participating Churches

13. Average Worship Attendance
Weighted (reflects Protestant Churches)
What is your church’s average worship attendance on a typical weekend (including all ages from babies to adults but not counting anyone twice)?

14. 36% of churches indicate their church is located in a rural area
Which of the following best represents where your church is located?

15. Differences in location of church by Size
1-49
50-99
500+
Large city
16% e
17% de
27% bce
42%
abcd
Small city
25%
29%
31% a
Suburbs
12%
13% d
19%
23% b
Rural Area
56% cde
45% cde
35% abde
19% abc
8% abc
Total
100%
* Letters indicate column with statistically significant difference at 95% confidence interval.
Which of the following best represents where your church is located?

16. Differences in location of church by Census Region
Northeast
South
Midwest
West
Large city
17%
23% c
13% bd
28% c
Small city
26%
24%
32%
Suburbs
33% bcd
16% a
14% a
Rural Area
24% bc
37% ad
46% ad
26% bc
Total
100%
* Letters indicate column with statistically significant difference at 95% confidence interval.
Which of the following best represents where your church is located?

17. 40% of churches indicate their senior pastor is between ages 50-59
Approximately how old is your church’s senior or lead pastor?

18. Churches on the Digital Cloud
Sponsored by Fellowship Technologies a partner in LifeWay’s Digital Church initiative