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German Business Etiquette

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Presentation on theme: "German Business Etiquette"— Presentation transcript:

1 German Business Etiquette
By: Aubrey Gum, Haley Challberg, Madison Swiney, Maria Hawkins

2 The flag consists of 3 equal bands of Germany’s national colors: black, red, and gold which were the colors that the German soldiers wore during the Napoleonic Wars There have been many different flags in German history, this current one was first adopted when Germany became a republic in 1919, It remained as Germany’s flag until the Nazi’s took power in 1933 and then was reinstated again after World War II.

3 Located in central Europe, bordering the Baltic Sea and the North Sea, between the Netherlands and Poland, south of Denmark Capital: Berlin located in Northeastern Germany and has a population of 3.5 million people Germany is made up of 16 states

4 Demographics Population: 80.8 Million Government: Federal Republic
Legal System: Civil Law System Economic Structure: Fifth largest economy in the world World's largest exporter Highly skilled labor force Lack of natural resources Physical Infrastructure: Developed Cultural Heritage: 91.5% German, 2.4% Turkish, 6.1% Other Language: German Religion: 34% Protestant, 34% Roman Catholic, 3.7% Muslim Per Capita Income: $46,200 Unemployment Rate: 4.5% Second most populous nation in Europe after Russia Leading exporter of machinery, vehicles, chemicals, and household equipment lack of natural resources makes Germany highly dependent on other countries

5 Educational System At the age of 10 German students get placed into 1 of 3 different school tracks Hauptschule Realschule Gymnasium All public universities in Germany are free The track the student is put in is either chosen by the parent or recommended by teachers depending on the school and is based on academic achievement.. Hauptschule- Students who did not have good grades in elementary school go here. Learn traditional subjects like the other two tracks but at a slower pace and lower level. After that they begin to focus on apprenticeships with hands on training. Jobs include Realschule- students with average grades in elementary school go here. They learn traditional subjects and then can chose from a wider variety of apprenticeships than students at hauptschule and can go to trade schools after they graduate. Types of jobs include Gymnasium- Students with good grades in elementary school go here. They learn advanced subjects and this is the only path that when completed qualifies a student for entrance into a university.

6 Appearance Dress: Formal and conservative. Casual wear is frowned upon. Women Little makeup Few accessories Business appropriate dresses, dark colored suits Men Dark Colored Suits White Shirts Solid Business Ties Angela Merkel: German Chancellor

7 Appearance Continued Body Language: Minimal physical contact
Direct Eye Contact Generous amounts of personal space Gestures: Simple, firm handshakes in typical business encounters

8 Behavior Low levels of entrepreneurial spirit Dining Etiquette:
Never arrive early; show up at the scheduled time Handwritten notes thanking the host Gift Giving: Not very common unless there is a social event Small gifts, not overly expensive General Business Behaviors: Punctuality is extremely important. Schedules are well thought out. Decisions and behaviors are really calculated; Germans do not like surprises. Negotiations: extremely bureaucratic

9 Communication Greet every person in the room with handshake and title/rank to show respect Wait for host to introduce you to the group Most Germans learn English Interpreters can come in handy Schedule appointments well in advance; phone, fax, or mail Limit small talk as much as possible Business cards with your title

10 Hofstede’s Cultural Values
Low power distance Strong middle class Individualistic society Focus on parent/ child relationship High masculinity Live to work mentality High uncertainty avoidance Long term orientation Pragmatic country

11 Promotion of Entrepreneurship
Loan opportunities Federal and State loans ERP Start Up loan Intellectual property highly protected Patent laws Investor rights protected enforced by Judicial system

12 German Entrepreneurship
Good economy Sufficient job surplus Lack of incentive to join Funding not as sufficient High uncertainty avoidance Not a social norm Early entrepreneurial activity decreased

13 Ease of Entrepreneurship
Ranked number 15 for business-friendly regulations Advantages: Recent deregulation of the labor market Great volumes of trade Schengen Travel Visa Market demand for quality Germany contains a great environment for entrepreneurship due to it having the largest economy in Europe. A large economy means more opportunity for a market and the business opportunity in Germany is only growing. Not only is Germany a good environment for entrepreneurship becomes of its economic growth, but the world bank ranked Germany 15 in terms of business-friendly regulations. Advantages to starting a business in Germany include: the recent deregulation of the labor market in an effort to increase employment, this will make it easier to find highly skilled human capital. secondly, because Germany’s location is in the middle of the EU, some of the world’s largest trade events are held there, making Germany and attractive place for U.S. firms to build their European and worldwide expansion strategies. Also, the business visa for Germany allows an entrepreneur 3 months to set up their business and is easy to obtain. and lastly, the German market has a true demand for quality. German’s do not mind spending money on a high quality product, especially if it is technological.

14 Ease of Entrepreneurship Cont.
Disadvantages: Difficult to raise capital Threat of terrorism Language Barrier Difficult to hire non-Germans Tax laws Trade Barriers: Import Regulations Foreign Trade and Payments Act Common Customs Tariff Although Germany’s economic growth makes it an attractive country for entrepreneurs, there are many other factors that may discourage foreign investment. Some barriers that an entrepreneur would face in Germany include: Difficulty raising capital – Like Haley mentioned, Germans are more conservative and risk adverse, making it difficult to receive the capital necessary to start a business Secondly, with Germany’s recent acceptance of Syrian refugees, the threat of terrorism makes it an unattractive place to start a foreign business venture. Next, there is also an obvious language barrier in Germany if you are a foreign entrepreneur. I also found that it is difficult to hire non-Germans; you must show that you are not unnecessarily taking away a job from a German. Another thing that may not be attractive to new business owners is Germany’s high marginal tax rates and complicated tax laws. Lastly, trade barriers faced in Germany include: Import regulations; especially in regards to agricultural goods due to the EU’s Common Agricultural Policy, it may lead to difficulties getting supplies from countries outside of the EU for your business. (CAP: limits imported agricultural goods to force your business with local farmers) In addition, the Foreign Trade and Payments Act allows the imposition of restrictions on inward and outward foreign direct investments for the purpose of foreign policy, foreign exchange, and national security. and lastly, the Common Customs Tariff is applied to any import coming into the EU. In conclusion, there are many advantages and disadvantages to entrepreneurship in Germany, but even with such great economic growth and the access to a broad market, the risks and difficulties of starting a business in Germany overweigh possible profits.

15 Works Cited Business meeting etiquette. (2014). Retrieved January 7, 2016, from any/ German School System. (2015). Retrieved January 8, 2016, from Germany. (n.d.). Retrieved January 7, 2016, from Germany - Language, Culture, Customs and Business Etiquette. (2014). Retrieved January 7, 2016, from Foreign Businesses in Germany. (n.d.). Retrieved January 7, 2016, from nesses-in-germany.html Chapter 1: Doing Business in Germany. (2015, July 28). Retrieved January 5, 2016, from InGermany/index.asp

16 Works Cited Chapter 5: Trade Regulations. Customs and Standards. (2015, July 28). Retrieved January 6, 2016, from oingBusinessInGermany/index.asp Kennaway, J., & Brune, M. (n.d.). Tips for starting a business in Germany. Retrieved January 5, 2016, from Germany_ html Morell, K. (2012, March 8). Doing Business in Germany. Retrieved January 6, 2016, from Ease of doing business index. (n.d.). Retrieved January 7, 2016, from The Flag of Germany. (2015). Retrieved January 8, 2016, from The World Factbook. (2015). Retrieved January 8, 2016, from Trade Regulations and Standards in Germany. (2011, March 14). Retrieved January 6, 2016, from s-in-Germany.html What about Germany? (n.d.). Retrieved January 8, 2016, from


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