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Brand Identity Standards

Published byAlberta Blair Modified over 5 years ago

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Presentation on theme: "Brand Identity Standards"— Presentation transcript:

1 Brand Identity Standards
TM Brand Identity Standards February 2005 INFORMATION IMMEDIACY, DISCOVERY & CONTINUITY

2 Logo Signature TM Symbol Wordmark

3 Logo Engineering TM

4 Logo Isolation Space TM

5 Information Immediacy, Discovery & Continuity TM

6 Logo Colors PANTONE PMS 166C CMYK RGB HEX 0 70 100 0 255 70 0 FF4600
TM PANTONE PMS 166C CMYK RGB HEX FF4600 PANTONE PMS 166C (75%) CMYK (75%) TM RGB HEX FF6600 TM TM PANTONE PMS 2738C CMYK RGB HEX 000099

7 Logo Two Solid Color Version PANTONE PMS 2738C CMYK RGB HEX 100 94 3 4
TM Logo Two Solid Color Version TM TM PANTONE PMS 2738C CMYK RGB HEX 000099 PANTONE PMS 166C CMYK RGB HEX FF6600 TM

8 Logo Grayscale Black Black 75% Black PANTONE PMS 2738C CMYK RGB HEX
TM TM Grayscale Black Black 75% Black TM TM PANTONE PMS 2738C CMYK RGB HEX 000099 TM TM PANTONE PMS 166C CMYK RGB HEX FF6600 TM

9 Logo Acceptable Background Colors Black Grayscale (25%) PMS/CMYK Blue
with one color (white) logo PMS/CMYK Blue PMS/CMYK Orange TM T TM M TM T TM M T TM T TM M with one color (white) logo PMS/CMYK Orange with one color (blue) logo PMS/CMYK Blue with one color (orange) logo Black w/ one color (orange) logo PMS/CMYK Orange w/ one color (black) logo TM M TM TM TM T T TM M

10 Logo Acceptable Background Colors
Acceptable background colors must be light colors, which work well with the Mimosa Blue and Orange Light Green Light Blue Light Purple Light Yellow Light Brown TM

11 Logo Misuses MIMOSA SYSTEMS Never attempt typesetting or
re-creating the logomark Never alter the colors of the logomark Never place the logomark on a busy or crowded background TM TM TM Never rearrange the elements of the logomark TM TM TM Never place the logomark on an incline or vertically Never use the wordmark by itself TM TM

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