1. Overview Mobile Device / Smartphone Market Share
M.Sc. Bui Tan Loc
Department of Software Engineering,
Faculty of Information Technology,
University of Science – Ho Chi Minh City, Vietnam

2. Social Needs End-Users: Telecom Services Companies: Platform Vendors:
are interested in exploring new software and technologies.
more and more use mobile device / smartphone to connect to the internet.
more and more use content services on mobile device / smartphone.
use mobile device / smartphone for telephone, business, learning, entertainment, etc.
Telecom Services Companies:
orient development for applications exploring content services.
Platform Vendors:
upgrade platform hardware & OS.
increase applications supporting business, learning, entertainment.
Software Companies:
compete with their rivals through building unique applications.
Mobile Device / Smartphone Developers: ?

3. Mobile Device / Smartphone Developers
Platform
Programming Language
Symbian
C / C++, J2ME
BlackBerry
iOS
Objective-C, C / C++
Android
Java, C / C++
Windows Phone
C#, F#, VB.NET, C / C++
Others (non-OS)
J2ME
Which platforms are you interested in ?

4. About Gartner
Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company.
It delivers the technology-related insight necessary for our clients to make the right decisions, every day.
It is the valuable partner to clients in 12,400 distinct organizations.
Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 5,300 associates, including 1,280 research analysts and consultants, and clients in 85 countries.

7. Gartner's Predictions (April 2011)
By the end of 2011, Android will move to become the most popular OS.
By the end of 2012, Android will build on its strength to account for 49 percent of the smartphone market.
iOS will remain the second biggest platform worldwide through 2014 despite its share deceasing slightly after 2011.
By the end of 2015, iOS market share will be lower than Windows Phone because of assumption that Apple will be interested in maintaining margins rather than pursuing market share by changing its pricing strategy.

8. Gartner's Predictions (April 2011)
Which platform are you interested in?