1. Equipping Ourselves for the Future : Trends Impacting A E C
Australian Electoral Commission
Post Election Conference
6 December 2004
   
Equipping Ourselves for the Future : Trends Impacting A E C
Speaker
Annimac 1

2. Rate of Change every 10 seconds = new web site
every 10 minutes = new technology
every 10 days = new product / service
Amount of change in one day,
Grandmother had in one year.
Younger we are - faster our world moves.

5. More Change = More Options
Living longer
Changing household structures
New tribalism
Living with I C & T
Changing spirituality

7. Driving all Drivers of Change
Technology :
in 2020
70 % of job types do not exist now
because
80% of technology is not invented yet

8. Likely jobs in next 10 years :
Director of Emerging Thought
Chief Zookeeper of people
Creative Undertaker
Thought Jockey
Chief Imagination Officer
Hacker Relations Manager
Valuer of Intangible Assets *
Human Interface Manager *
* Exist in 2003

10. Generations Baby Boomers Generation X DotComs Ferals
b 1945 – age fewer females than males
Generation X
1960 – largest number in population
DotComs
1975 – – first wired gen
Ferals
1990 – smallest number - ½ of GenX

12. Generational Trend Profiles Baby Boomers 45- 60
Downsizing their lives
Empty nesters Married or divorced
Retired or pt workers
Sense of community Set relationships
Material status Identity from job
Security conscious Health conscious
Seek new safe experiences
Defer to authority
Love and hate change

14. Mobile Single Childless Net Dating Multi careers SOHO
Generational Trend Profiles Generation Xers
Mobile Single Childless Net Dating
Multi careers SOHO
No Fixed Address Renters
I.D. Ephemeral Global Wired
Materialism assumed Varied lifestyles
Short term planners
Personal journey Me Generation
Risk takers Fast decisions
No commitment Environmental values
Defer to heroes
Expect & accept change

16. Generational Trend Profiles DotComs 15 - 30
Own path No careers Temporary pairing
Group socialising Parental home
Global I.D Net relationships
Non consumers I.D. from activity
Planetary group mission
Immediacy Wired
Multi channeled Multi actions
Temporary deference per usefulness
Need & welcome change

18. THE CLUETRAIN MANIFESTO : THE 95 THESES
1. Markets are conversations.
2. Markets consist of human beings, not demographic
sectors.
3. Conversations among human beings sound human.
They are conducted in a human voice.
4. Whether delivering information, opinions,
perspectives, dissenting arguments or humorous
asides, the human voice is typically open, natural,
uncontrived.
5. People recognize each other as such from the
sound of this voice.
6. The Internet is enabling conversations among human
beings that were simply not possible in the era of
mass media.
7. Hyperlinks subvert hierarchy ….95

20. Generational Trend Profiles Ferals 0 - 15
No patterns Wired globally
Global momentary limitless relationships
I.D. from self values
Future jobs unimportant
Long term views Live in moment
Planetary mission Non consumers
Unlimited mind channels
No deference Respect as needed
Live change Ignore barriers

22. Equipping for the Future SUMMARY
Increasing rate of change
Technology drives all change
Younger world exponentially faster
Huge generational differences
As global world shrinks : cluetrain manifesto
human relationships key for business
almost all knowledge accessible
more options individual demands
spin detectors
greater passion responsibility dignity
change or be replaced.

24. Thank you www.annimac.com.au