1. Value Proposition of the ClickShare - SmartDock solution
03 July 2017

2. 1
USP proposals 2
Unique benefits 3
Target audiences 4
Summary 5
Messaging framework & more info

3. USP proposals
Finally, the one-click Skype for Business meeting experience

4. 3 unique perceived benefits
Simplicity
Collaboration
Opportunity
To be translated across our 3 target audiences: 1 2 3
Channel Partners
IT DMUs
Meeting Participants

5. 3 target audiences 1. Channel Partners 2. (IT) Business DMUs
Microsoft Certified
Description:
Business owners, sales or technical leads employed by Barco’s partners who are Microsoft certified and who provide AV or IT solutions who sell both Logitech & CS solutions today Their needs:
To find and win new sales opportunities in the meeting room technology market – opportunities with generous margins, high win rates and low cost of sales and support
How their needs are being addressed now:
ClickShare for the high volume meeting room market and complex, expensive alternatives for the high value market
Other information:
May feel frustrated that they struggle to win the higher value deals
2. (IT) Business DMUs
3. Meeting Participants
Description:
(IT) managers in all small,medium & large enterprises, people who select, purchase and maintain IT systems and search for better collaboration solutions
Their needs:
To resolve & reduce meeting room support issues within an agreed time, to minimize “hand-holding” users and reduce costs (TCO), to increase collaboration
How their needs are being addressed now:
A mix of technology that users need help with – complex & expensive solutions in the boardroom, hard to see in the conference room and nothing in the huddle space
Description:
Employees of large and medium sized enterprises and their guests – users of meeting room technology
Their needs:
To turn up to any meeting anywhere in an organisation and share content simultaneously with everyone (internal & external) – with no instruction, no training and no problems, 1 single and simple solution
How their needs are being addressed now:
A mix of different technology & a lot of stress – complex solutions in the boardroom and conference rooms, a cable in the meeting room and nothing in the huddle space
Other information:
May feel frustrated about number of complaints about their technology
Other information:
May feel worried about presenting and sharing and lack trust in the technology

6. Unique perceived benefits
Summary
USP: “Finally, the one-touch Skype for Business meeting experience”
Unique perceived benefits
Target Audiences
Simplicity
One-touch, one-click solution
Collaboration
Boosting remote and local collaboration
Opportunity Increased adoption & productivity
Channel Partners
Integration friendly
Providing 1 total solution to the end-customer for their collaboration needs
You can offer anywhere in an enterprise
IT DMUs
No training: Familiar S4B interface
BYOD: Works on every device & interface
Affordable solution for widespread/scale deployment
Meeting Participants
Familiar Skype 4 Business interface & intuitive button
Better collaboration with remote participants
Faster decision making/being succesfully/confidence
Same experience available anywhere in your enterprise
Key supporting messages

7. 1. Channel Partners - Messaging Framework
USP + Simplify integration in & beyond the meetingroom with the easy ClickShare and SmartDock solution
Top Level Message
Microsoft Certified
Themes
Simplicity
Collaboration
Opportunity
Pillar
Messages
One touch, one click solution
Boosting remote and local collaboration
More meeting rooms with collaboration solutions
Easy to install, integrate and support
Providing 1 total solution to the end-customer for their collaboratin needs
Affordable cost for widespread/scale deployment
Supporting Messages
Seamless User Experience
Switch easily & quickly between users who are sharing content
High Quality Audio and Video brings value to your meetings
Widespread Skype for Business adoption
Connect up whatever you need to
You can offer ClickShare and SmartDock anywhere and everywhere in an enterprise
One Click content Sharing – wireless sharing content is easy to share locally and remotely by the Click of a Button
Whatever device – works on Mac or PC, Android and iOS apps available and AirPlay/Google Cast, O365, support
Seamless User Experience – Use the familiar Skype for Business User Experience for remote conferencing, self learning
Skype for Business – SmartDock solution is seamlessly integrated in Skype room system which is familiar to IT, familiar User Experience for users
1 solution caters to all the needs of the end-customer
Corporate guests can share content wirelessly without having to join the corporate network
Switch easily & quickly between users who are sharing content – allows multiple users to share wireless simultaneously
Connect whatever you need to –
Affordable cost for widescale deployment -seamlessly integrated into a Skype for Business deployment eliminating the need for content sharing cables and reducing complexity for IT, Facilities and Users.
High Quality Audio and Video brings value to your meetings – capability of using audio-video devices appropriate to the room type
Wireless: Eliminates HDMI in-room connections and adapter needs
Everywhere in the enterprise – we now have a solution for smaller meeting rooms – giving you the opportunity to rollout everywhere in your client’s enterprise
Proof Points

8. 2. IT Business DMU - Messaging Framework
USP + improve remote and local wireless collaboration with the easy ClickShare and SmartDock combination
Top Level Message
Themes
Simplicity
Collaboration
Opportunity
Pillar
Messages
One touch, one click solution
Boosting remote and local collaboration
Increase productivity everywhere with a low TCO
Easy to install, easy to integrate and support
So easy to use  there’s fewer issues
to deal with
Derive more value from
your combined equipment
Supporting Messages
Seamless User Experience
No training or hand-holding required
Wireless, cable-less solution
Familiar Skype for Business interface
No concerns about guests
or different devices
Compatible between solutions. Connect up whatever you need to
One Click content Sharing – sharing content is easy to share locally and remotely by the Click of a Button
Skype for Business – SmartDock solution is seamlessly integrated in Skype room system which is familiar UX to IT, familiar User Experience for users, built for Windows 10 & O365
Self learning
No hassle with cable management and HDMI connectors and incompatible systems and reducing complexity
Easy to use/fewer issues – 87% been stressed with meeting room technology, 62% increase in stress if have tech issues connecting device to a display
No training – no user training needed and far less “hand-holding” and support for users is needed, so many people have used it
Guests access – two network support for guest and corporate access – Buttons and apps can be used securely by employees and guests
BYOD support - the same Button for Macs and PCs, iOS and Android apps & AirPlay/Google Cast support
Affordable solution for smaller meetingrooms – simple integration allows for greater re-use of SmartDock equipment, the multi-functions provided by the base unit also means there’s only one box to maintain, fewer issues leads to lower support TCO
Wireless, cable-less – this solution offers less cabling, i.e. replacement for HDMI between user laptop and SRS. Additionally, can also share content from mobile devices
Connect whatever you need to – camera’s, speakers, displays, projectors
Use the SmartDock also as room phone
94% of users say it is easy to use
82% attendees bring their own device
Proof Points

9. 3. Meeting Participants - Messaging Framework
USP + Improve remote and local wireless collaboration with the easy ClickShare and SmartDock solution
Top Level Message
Themes
Simplicity
Collaboration
Opportunities
One touch, one click solution
Pillar
Messages
More engagement / better collaboration
Increase group productivity
So simple to use – there’s no training required, no stress to deal with
For both planned and ad hoc meetings
Share more content: confidence
Supporting Messages
So simple to use - with whatever device you have with you
Supports guests speakers
Higher engagement drives more effective meetings & better outcomes
Skype 4 Business interface & intuitive button
Better collaboration with remote particpants
The same great experience is now available anywhere in your enterprise
No training – plug and click operation no user training needed and far less “hand-holding” and support for users is needed –BYOD support - the same Button for Macs and PCs, iOS and Android apps & AirPlay/Google Cast support
No hassle, no wires
Skype for Business – SmartDock solution is seamlessly integrated in Skype room system which is familiar to IT, familiar User Experience for users
Self-learning when familiar with Skype for Business
Planned and ad hoc meetings in a Click of a second – 1 click start of the meeting (SRS)
Corporate guests can share content wirelessly without having to join the corporate network
Switch easily & quickly between users who are sharing content – allows multiple users to share wireless simultaneousl
Available anywhere - The same simple solution is now available it is a suitable solution for every meeting room in the enterprise
1 button–1 click – unique ClickShare operation, no need for software installation or setup
More engagement and effectiveness – anecdotal feedback plus research e.g. 93% of users say ClickShare improves meeting efficiency
55% wasted time with technology issues, over 1/3 say issues led to anger
Technology issues led to missed deadlines for 24% participants and 12% have lost business
- important as 70% say technology issues can result in loss in credibility, 1 in 10 have lost personal opportunities
Proof Points

10. More information Spec sheet:
Website:
SmartDock assets: