1. Tall Oaks Tree House Campsite
Andrea Lawson

2. “Elevate your camping experience, literally!”
Introduction
Located in Frederick, MD
Lake side oak forest
Series of 15ft. treehouses built around oak trees
“Elevate your camping experience, literally!”

3. Introduction Why create this service?! Childhood Too “dirty”
Bulky equipment
Not pet friendly
Secluded area made it hard to access forgotten items
Hiking the only accommodation
Check in/out the only interaction

4. T.O. Campsite Vision Traditional Camping Treehouse Camping
- Unfavorable weather conditions
- Uncomfortable sleeping
- Not pet friendly
Unauthentic experience(campers)
-Protection from unfavorable weather -No sleeping on the ground! -No equipment to buy -Sleep outdoors while in a comfortable setting

5. T.O. Campsite Vision 3 styles of tree houses
Luxurious- Outdoor hotel-like stay
Accommodating employees
Flexible reservation/admission
Fun amenities
Camp store and lounge
Fully equipped bathhouse

6. 3 styles of tree houses: all with cots, grills and fire pits
T.O. Campsite Vision
3 styles of tree houses: all with cots, grills and fire pits
Blue Jay
Oriole
Humming Bird

7. T.O. Campsite Vision Humming Bird Tree House
Perfect for parties of 3-4
Insulated for year round use
Equipped with a deck
Stairs for entry
Two single and one double cot bunks included
Screened in porch
$70.00/night up to 4 people
Humming Bird

8. T.O. Campsite Vision Blue Jay Tree House Perfect for parties of 4-6
Insulated for year round use
Equipped with a lounging deck
Stairs for entry
Three single and one double cot bunks included
Dining area within house
$80.00/night up to 6 people
Blue Jay

9. T.O. Campsite Vision Oriole Tree House Insulated for year round use
Equipped with a deck
Spiral stairs entry
4 single and 3 double cot bunks included
Perfect for parties of 7+
Dining area within house equipped with wood stove
$100.00/night up to 10 people
Oriole

10. T.O. Campsite Vision Accommodating employees Reservation admission
Remember names
Tour of grounds
Help unloading belongings
Assisting in activities (campfire ghost stories, canoeing)
Reservation admission
Online- credit card
Over phone- credit
In person- cash, credit

11. T.O. Campsite Vision Amenities Pet friendly Hiking trails Lounge area
Fire pits
Grills
Picnic tables
Canoe and fishing rentals
Seasonal events

12. T.O. Campsite Vision Bath house Tall Oaks Camp Store
His/hers restrooms
Indoor showers
Electrical outlets
Tall Oaks Camp Store
Rental equipment
Food
Souvenirs
Bug spray
Internet access
Community lounge area with fire pit

13. Customers vision? Demographic ? Their preferred experiences?
Authentic camping experience free of anything too modern? (electricity, internet, bath houses, etc…)
What amenities are important to campers?
Do campers only want this to be a seasonal experience?
Secluded environment? Or socialize with fellow campers?
How much are campers willing to pay ?

14. Customers vision! What did the questionnaire reveal?
Being outdoors was their main reason for camping (9/10)
no preference for electricity/ seclusion (10/10)
bathhouse is something of importance (7/10)
Most wanted activities were campfires, hiking and swimming
Age ranges from and 45-55
Average of 3 people parties /+ (6/10)
Camps primarily June- August (10/10)
Pay $ (9/10)

15. Implementation How to incorporate customers vision with my own?
Luxurious - comfortable
Willing to pay $ per night (9/10)
Minimalistic accommodations
Electric in bathhouse and lounge
Internet access at lounge
More staff employed during busy months
Events to bring people during off season
Activities friendly for all ages to participate
Swimming
Hiking
Canoeing
Fishing
Community campfires

16. Implementation Employees Well educated of the area
Can handle complaints with their best judgment
Incentives for good reviews (free nights stay?!)
Employees available at all locations (lake, camp store, hiking trail)
More staff employed during busier months
Tall Oaks Campsite Map

17. Implementation BEFORE SERVICE ACTIVITIES Employee training of services
Online promotions
Customer books reservation
CHECK IN
Customer arrives and checks in
Employee takes customer to housing and guide around the site
DURING STAY
Employees assist in activities
Events on itinerary
CHECK OUT
Employee checks out customer (giving customer satisfaction survey)
Clean up
FEEDBACK
Handle concerns--Contact individuals with thank you and discount code for next stay

18. Evaluation Customer satisfaction? How to keep loyal customers?
Employee conversations with customers
Customer satisfaction survey
Social media
How to keep loyal customers?
Promotional discounts for customers; Facebook page “like” discounts (large parties, birthdays, family events, etc…)
Newsletter updates
Special event invites (holiday events)

19. Conclusion
Listening to Feedback
Making Changes
Satisfying Customers

20. Thank You!
Questions?