1. COMMUNICATIONS
TASK FORCE
(CTF)

2. 01 05 04 02 03 Communications Strategy Tools
• LinkedIn • Website • Face-to-face
• Facebook • Print Newsletter • Events
• Twitter • Press releases
Communications Strategy
Goal - Increase volume of communications that build credibility, reflect expertise, and foster
audience engagement
Build a Communications Team
Utilize unpaid interns
Train other staff
COMM’S TEAM
Regular Report-Outs 01 05
Provide at each
board meeting
Efforts and results
Keeps everyone involved
Maintain Contact Directory
Private, public, gov’t
List by function
Track revisions
REPORTING
AUDIENCES 04 02
This reflects what we SAID we were going to do, and we have implemented the strategy. Don’t need to review in detail; mainly the 5 section titles. The following slides talk about what’s been done in relation to the strategy.
Collect Information 03
People-focused story telling
Humanize content for more engagement
Make factoids supplemental
Revamp stories for each audience
Board contributes
story ideas
Utilize OneDrive
INFORMATION
MESSAGING

3. Re-run ads/Jan. classes
Build a Comm’s Team
No luck with unpaid
$10/hr. budget
Re-run ads/Jan. classes
Maintain Contact Directory
Ongoing
Started with 170 Partner staff, econ.dev., WC&JC gov’t
Updated w/ Symbiotic survey list
Will add businesses as Industry Adv. Councils develop
iContact and Excel
We said Build a Team. Bullets are where we area. We’re maintaining the Directory. List is in iContact and a spreadsheet for in-house

4. People-focused stories
Collect Information
People-focused stories
Collecting information and people-focused stories work together. Provided 2 examples. (Dorcas gave Grace a scholarship to cover exams and licensing fees for nursing school.)
Just done within the last week; give time to see results.
Howard submitted several client success stories on OneDrive
Told Grace’s story; added healthcare careers factoid; recognized Grace and Howard’s #good work
Lydia’s employee, Nathan.
Aired Friday; was about NCWorks and collaborating to help people like Nate
#Goodwork done by all.

5. E-newsletter for Partners (sample)
Short blurbs; full articles housed on website
Partner survey by Symbiotic asked “What do you want to know?”
Answers will influence information shared to maximize engagement
Using iContact to track opens and clicks
Last is the partnership newsletter will be ready to go out in January, after distribution of the annual report. Partner edition and Gov’t edition will go out in January, after annual report.