1. 2018 Marketing Partnerships
Contact: Malcolm Hall, Cessnock Motorcycle Club |

2. THE A4DE EVENT 4 – 7 April 2018 Cessnock NSW
The A4DE is one of the toughest, longest and most recognised events in the Southern Hemisphere, an event to which amateur enduro riders aspire to finish and pro riders strive to win.

3. About the A4DE Event
The Cessnock Motorcycle Club proudly presents the 2018 Yamaha Australian Four Day Enduro, celebrating the 40th Anniversary of this important international event on the offroad calendar. Back to its roots, the A4DE event started in Cessnock in 1978, organised by John Hall. Cessnock Motorcycle Club also hosted the 1992 Six Day Enduro World Championship, still remembered as one of the great Enduro events, also organised by John Hall. The 2018 Yamaha Australian Four Day Enduro will be the biggest Australian event on the 2018 calendar, attracting around 350 competitors and contributing around $2 million to the Australian economy. CMCC will be hosting the event with the support and assistance of three other NSW clubs - Dungog MCC, Central Coast MCC and Oyster Bay MCC.

4. Event Accessibility Central, accessible, well known Cessnock locations
The Parc Ferme* will be in the Cessnock Showground in the middle of town.
Special tests will be held there every afternoon for the first 3 days.
All other Special tests are within 10 minutes of the Parc Ferme.
Final Moto location is the same venue as round of the 1995Thumper Nats Motocross Championship, the event still remembered today.
Fantastic opportunity for crowds to see great racing and to attend these tests.
* Where the event starts and finishes each day and the location where all bikes are impounded during each night throughout the course of the event.

5. Recognition & Reputation
The 1992 International Six Day Enduro held in Cessnock attracted thousands of visitors from all over the globe, and is still talked about to this day as being one of the best Six Days Events ever. We aim to deliver another World Class Event with the 2018 A4DE.

6. Promotion Opportunity
The 2018 A4DE has enthusiastic, early interest
The event is already getting huge social media traction after only a single Press Release from Motorcycling Australia on
National media/marketing outlets already in contact with CMCC s about this event and what they can do to assist.
New Vintage Class has been added for this event, representing an even wider audience. Great potential for Vintage bikes promotion
Huge interest from well-known international riders, including International Vintage riders.
There is massive potential for promotion for the event with this level of interest so early. Don’t hesitate – First In, Best Dressed!

7. Facts & Figures
Cessnock City council has estimated that the event will bring over $2 million to the local area.
The A4DE brings with it 350 competitors, and 1800 crew members, plus family members, officials, volunteers, media and industry personnel.
The A4DE Facebook page has over 4,200 followers already and more social media outlets will be created to promote the event and the area.
The NSW FB page is also linked to Motorcycling Australia, Vic, Qld & AORC giving a reach of thousands, with even more in exposure through cross promotion in social media.
The 2018 A4DE committee will be investing in radio and television advertising in the area.

8. MARKETING PARTNERSHIP OPPORTUNITIES A marketing partnership with the 2018 Australian Four Day Enduro will allow your business to align its brand with Australia's largest Enduro race.

9. Partnership Options Naming Rights Partner Secured
Final MX Partner (1) $7,000
Parc Ferme/Special Test Partner (1) $ 7,000
Special Test Partner (3) $ 5,000
Grid Girls Partner (1) $ 5,000
Vintage Class Partner (1) $2,500
Class Partner (6) $ 1,500
Platinum Partner $ 1,000
Gold Partner $ 500

10. Partnership Details Standard Inclusions for All $1,000+ Packages:
Event signage at Parc Perme & Final MX (Partner to supply)
Recognition on A4DE Website Partners page
Web site URL linked to A4DE Partner page
Facebook follow & Regular Posts
Trade stand at Parc Ferme & Final MX -Opportunity to sell your product as well as promote it!
Regular mentions on Parc Ferme & Final MX
Exposure to thousand spectators at Parc Ferme & Final MX.
Credits in A4DE DVD

11. Final MX Partner (1) All of the Standard Inclusions plus:
Your branding/logo prominently displayed at the Final MX Site as well as bunting around track (Partner to supply)
Exposure/access to thousand spectators attending the Final MX.
Your logo on all TV advertising/print media/ A4DE DVD Cover/Event program front cover and on selected merchandise
Full page ad in Programme (Partner to supply ad)
Editorial on Website (Partner to supply)
8 x VIP Event Passes

12. Parc Ferme/Special Test Partner (1)
All of the Standard Inclusions plus:
Your branding/logo prominently displayed at the Parc Ferme & Special Test, as well as bunting around track (Partner to supply)
Exposure to thousands of spectators expected to attend the Parc Ferme & Special Test inside the Parc Ferme, located in the centre of town.
Your logo on all TV advertising/print media/ A4DE DVD Cover/Event program front cover and on selected merchandise
Full page ad in Programme (Partner to supply ad)
Editorial on Website (Partner to supply)
8 x VIP Event Passes

13. Special Test Partner (3)
All of the Standard Inclusions plus:
Your branding/logo prominently displayed at 2 x Special Test areas as well as bunting around track (Partner to supply)
Exposure to thousands of spectators expected to attend the special tests
Your logo on all TV advertising/print media/ A4DE DVD Cover/Event program front cover and on selected merchandise
Full page ad in Programme (Partner to supply ad)
Editorial on Website (Partner to supply)
6 x VIP Event Passes

14. Grid Girls Partner (1) All of the Standard Inclusions plus:
Logo/Branding on Grid Girls’ outfits
Use of Grid Girls for promotion (to hand out your flyers, brochures or stickers)
Grid Girls available at Parc Ferme for 3 days plus Final MX day
Your logo on all TV advertising/print media/ A4DE DVD Cover/Event program front cover and on selected merchandise
Full page ad in Programme (Partner to supply ad)
Editorial on Website (Partner to supply)
6 x VIP Event Passes

15. Vintage Class Partner (1)
All of the Standard Inclusions plus:
Inaugural Partner for this New Class- Enormous amount of exposure, before & during the event.
Half page ad in Programme (Partner to supply ad)
Website rolling credits
Class results page (rolling credits)
Scrutineering sticker on bikes in that class (Partner to supply)
4 x VIP Event Passes

16. Class Partner (6) All of the Standard Inclusions plus:
Half page ad in Programme (Partner to supply ad)
Website rolling credits
Class results page (rolling credits)
Scrutineering sticker on bikes in that class (Partner to supply)
4 x VIP Event Passes

17. Platinum & Gold Partners
Platinum Partner receives all of the Standard Inclusions plus:
4 x VIP Event Passes
Gold Partner receives:
2 x Event signs at Parc Perme & Final MX (Partner to supply)
Recognition on A4DE Website Partners page
Website URL linked to A4DE Partner page
Facebook follow & Regular Posts
Option for Trade stand at Parc Ferme & Final MX at reduce rates
Exposure to thousand spectators at Parc Ferme & Final MX