1. Aéropostale Try On And You Could Win Giveaway
Objective: Drive trial of Aéropostale jeans in retail stores with an in-store/online instant win game.
Mechanics:
DJA designed instant win game cards to be distributed in-store to anyone who tries on jeans.
Consumer instantly won a prize or discount and was directed online to enter the Grand Prize drawing.
Prizes:
Grand Prize: A Jeep Wrangler Unlimited
Instant Win prizes/offers included an Apple MacBook, Aero clothing and accessories, ringtone or music downloads and Aero discount offers
DJA Handled: Promotion administration, security printing and seeding of game cards, technical development and hosting and prize fulfillment.